| LED Digest 2411: Creating Unique Content |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 16, 2007 Issue no. 2411 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== SEO and Content ==-- ~ Rae Deisler "Is it standard for an SEO to provide content?" <Moderator Comment> ==== CONTINUING ================= --== The Gatekeeper Mentality ==-- ~ Malcolm Fitzgerald "...I don't think the 'gatekeeper' analogy is useful because it attributes power to the other person." --== Blocked by Hotmail ==-- ~ Shel Horowitz "Ask between three and ten of your friends with hotmail accounts to complain..." ~ Maty Matyszak "What does this tell us of Microsoft's own opinion of its Hotmail subscribers?" --== Domain Extensions & Age ==-- ~ Bob Sheridan "Can you shed some insight as to why a (older) domain ranks so high...?" --== Do Macs Need Virus Protection Now? ==-- ~ John Smart "Viruses are written by idiots who want to be famous, and Windows is a huge target..." ==== BULLETIN BOARD ============= --== CSS Designer Wanted ==-- ~ Bob Bencivenga ========== NEW =================================== From: Rae Deisler Subject: SEO and Content I've posted here a few times, but mostly enjoy lurking and learning from you all. Now I have a question. A company I'm involved with is interested in SEO. Part of their concerns is the content isn't sufficient to justify the rankings. Anyway, that's what their SEO consultant told them. So the need unique content on the site. The SEO had offered to provide this content for them. But internally we are interested in getting more information first. What's involved with this process? Is it standard for an SEO to provide content? I've seen professional copy writers advertised here before. Does anyone have experience with this sort of thing? I honestly don't understand how content is a function of SEO. Isn't content just part of having a Web site than people enjoy using? We want repeat visitors, correct? With kindness, R. Deisler Comment? <Moderator Comment> This is actually a topic I was going to bring up, Rae. Thanks for the post. I get asked quite often the same types of questions. LEDers, let's expand the questions a bit and cover these areas as well: 1) Do you write your own copy or hire a copywriter? 2) When writing copy for the web, what's more important: usability or SEO? 3) Should copywriting be outsourced overseas? 4) What's a fair price to pay for copywriting services? Comment? I'm interested to read the responses. Best wishes, Adam ======== CONTINUING =============================== From: Malcolm Fitzgerald Subject: Gatekeepers > The Gatekeeper relishes the opportunity to dangle his > access keys in front of you, or threaten to take your keys > away. S/he loves to guard access to things and make > your life difficult. - Adam Audette, LED Digest 2409 - http://www.led-digest.com/content/view/1813/55/ Don't be side-tracked by the "gatekeeper". That is baloney! You need to learn to ask for what you want politely. You said, "I don't like Analog or Webalizer." He said, "Keep your opinion to yourself." Tit for tat. You will find it more productive to express yourself using concise, direct and positive sentences. As an example: "Thanks for the report you sent to me this morning. I was very interested in the results. I have many more questions which may be answered by information in the raw log files. May I perform my own analysis of your web server logs? I'm interested in the period x to y." I've encountered it. My point is this: when you ask for what you want you often get it. In the example you provided you didn't ask for what you want. You sent a email message full of negative opinions which avoided the main issue. That's not productive and you were fobbed off. What you saw as a "gatekeeper" I saw as "manners ma'am" or codes of behaviour or right and wrong ways of asking. Especially as you were quickly able to resolve the situation within a short phone call. You can keep using the "gatekeeper" analogy, because it boiled down to asking in the right way. Once you had asked politely (via phone) you got what you wanted. The reason that I don't think the "gatekeeper" analogy is useful is because it attributes the power / action / volition to the other person. You said, they hold the keys. I think that is wrong: you hold the keys. In your own example you simply had to find the right key, which was to make personal contact via phone. Malcolm Fitzgerald Comment? ============ Sponsor Message =========== At GetWebContent.com, the price of quality is always right. Not always the same, but always reasonable without ups or extras. Just ask for a free, no-obligation proposal and we'll quote an exact price for precisely what you want. Don't be fooled by bogus fixed-price offers for drag-and- dump generic copy. Visit www.GetWebContent.com/LED where our copy, and our prices, are custom-tailored for you. ============ Sponsor Message =========== -------- new post - new topic -------- From: Shel Horowitz Subject: Hotmail blocked > Does anybody know how to get the > blocking by hotmail removed? - George Miller, LED Digest 2409 - http://www.led-digest.com/content/view/1813/55/ Ahh, yes, the old Hotmail-thinks-you're-a-spammer trick. Here's my recipe: Ask between three and ten of your friends with hotmail accounts to complain to Hotmail that it's unfair blocking mail they want at your address. Ask another batch about three days later. Grit your teeth and punch a pillow while your waiting for the block to be lifted. Begin mailing again in about a week. Repeat as necessary -- sometimes a month, sometimes a year or more. Shel Horowitz http://www.frugalmarketing.com Comment? -------- new post - same topic -------- From: Maty Matyszak Subject: Hotmail blocked One of the websites we do work for has a discussion group to which we control access. I created an email address for this purpose, so that when someone wants to join the group, I am automatically emailed. My first attempt was a Hotmail address, my second a gmail address. I had to create the gmail address, because the Hotmail did not work. That is, Hotmail was apparently filtering emails sent to me, simply because they were sent from another Hotmail account. Those Hotmail account to Hotmail account messages which I do receive are generally accompanied by warnings telling me to handle with metaphorical tongs and asbestos gloves. What does this tell us of Microsoft's own opinion of its Hotmail subscribers? Maty Matyszak www.knowyourcat.info Comment? -------- new post - new topic --------- From: Bob Sheridan Subject: Domains > Once your site has validated it can generally achieve > rankings on the basis of its own content. Obviously, for > the most competitive expressions where people have > invested in insane numbers of links you may need to > build links that pass anchor text... - Michael Martinez, LED Digest 2410 - http://www.led-digest.com/content/view/1814/55/ To Michael Martinez, Can you shed some insight as to why a (older) domain called Comus.com - ranks so high for the Google search: "restaurant systems"? The company has been out of business for several months and its Index page has no content to justify such a high ranking - but it remains in a top position month after month. Curiosity on my part and perhaps others, Bob Sheridan www.restaurantplus.com Comment? -------- new post - new topic --------- From: John Smart Subject: Mac Virus [Regarding Mac / Linux / Windows...] I won't get involved on which is best, as I see my Linux server has been running without down time for well over 1 year - because at that time I upgraded the mailer, and had to reboot :) Viruses are written by idiots who want to be famous, and Windows is a huge target, instant notoriety by destroying millions of peoples day. What fun, ye hah (I never understood the point of vandalism). Now, Linux is a very small target - sure there are millions of Linux machines out there, however, all the different flavours, different settings by installers, makes it very hard to virus a linux machine (I recall a web server of mine being hit by a virus that came in through the DNS doo hickey and changed every index.html to something quite unpleasant - so it does happen). Mac is becoming a big target. It is only a matter of time before something happens, even if it is a simple macro crash localized on a single program. If there were no threat, why would there be Mac protection software? Ok, maybe there is a market because of all the Windows users who feel they need this. So, in all their PC bashing, why don't the Mac ads say 'Get a mac, don't get a virus'? Because Apple is aware that in time, they will become a target also. So starting good habits of virus / maltase protection would not hurt. My Mac died, when I get a replacement, I will get protection software. As for firewall software, I am ignorant at this time, and do not know how good the mac built in firewall is (or even if it exists). But I will investigate that when the time comes. For the record, I think Macs are awesome - the open button thingy gives me a headache, but the the risk of upsetting Mr. Jobs, I did use a 2-button Microsoft brand mouse which helped me no end! I love *nix, but for my desktop I would not give up my Vista machine - I am really enjoying it. But I may be swayed! I do not think Windows is best - I fully agree that it is the weakest Operating system, but it is what is best for me (at this time). This all reminds me of my 48k Sinclair Spectrum back in the early 80's, and the never ending battles as to what was best? Tha Amstrad CPC 464, the Commodore (sp?) 64, or the Sinclair Spectrum? Of course, then your arguments had to be good enough to be published in the print magazines of the time, so you would have to wait a couple of months to see if yours ran. No we can insult each other almost instantly - progress is a grand thing! John Smart Comment? ==== BULLETIN BOARD =============================== From: Robert Bencivenga Subject: Wanted... CSS Designer I would like to post an opportunity on the LED Digest: I'm in need of a person who is very skilled at creating Cascading Style Sheets. I am using them to create a 'skin' for a semiologic blog. Please write me with your experience. I am looking for someone on a project by project basis. Bob Bencivenga PlacesOfValue.com Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The ultimate result of shielding men from the effects of folly, is to fill the world with fools." - Herbert Spencer |
