| LED Digest 2414: Domain Legal Dispute |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 21, 2007 Issue no. 2414 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Domain Legal Dispute & GoDaddy ==-- ~ Ronald Burger "...the other party sent the judgement to GoDaddy to transfer the domain - which they did." --== Hotel Reservation Software ==-- ~ Reg Charie "I am looking for a reservation system for a small hotel..." ==== CONTINUING ================= --== SEO and Content ==-- ~ Lorelle Smith "...ask this SEO consultant what s/he means by content and how it will be created." ~ Michael Linehan "Optimization cannot be separated from content development and solicitation of links." ~ Michael Martinez "It's all about content." --== The Gatekeeper Mentality ==-- ~ Cayley Vos "Sorry Adam, I think i'll side with the server admin on this one." ========== NEW =================================== From: Ronald Burger Subject: Go Daddy & Legal Disputes We have a Judgement against us which we are appealing, and the other party sent the judgement to Go Daddy to transfer the domain -- which Go Daddy did. This was not legal because of the stay, now they will not transfer it back. Any ideas? Ronald Burger Comment? -------- new post - new topic --------- From: Reg Charie Subject: Reservation Software Hi All, I am looking for a reservation system for a small hotel, preferably open source, but will look at anything with an eye to setup time. Thanks Reg Charie www.dotcom-productions.com Comment? ======== CONTINUING =============================== From: Lorelle Smith Subject: Content I'd like to respond to Rae in #2411 [ http://www.led-digest.com/content/view/1815/55/ ], whose SEO consultant said their company's website's content isn't sufficient to justify good rankings. It could be that the consultant is giving you good info. So many site owners want to be listed in the top 10, yet their sites are thin on content. If you want to receive traffic you have to be search-engine-worthy. What do I mean by thin on content? Well, if your website is basically just a brochure site with a home page, an About Us page, a Contact page, an FAQ, and not much else, then you're going to have problems attracting much interest from the search engines. They do tend to reward the sites that offer more information. If your competitors have a ton of informational pages designed to keep visitors happily reading for hours, and you offer only a brochure site, well, you can't really expect your search rankings to rise above theirs. Since search engines' customers are primarily looking for information, that's what search engines must provide. I hope that answers your question of whether content is a function of SEO. It is. In "white hat" (ethical) SEO, anyway. To answer your other question of whether it is "standard for an SEO to provide content"... Personally, I think it's more appropriate to help website owners brainstorm what content to add. But maybe this SEO consultant does have your best interests in mind. Hopefully the one you've been talking to isn't proposing software-generated content like what used to be called "doorway" pages. Hopefully they're just trying to help their clients bulk up their content so they won't resort to taking common SEO shortcuts like that. So it's important to ask this SEO consultant what s/he means by content and how it will be created. Garbage "doorway" pages could get your site demoted. At the very least, if found in search engines, they will confuse your visitors and send them instantly reaching for the Back button. And here's why you should care... There is some evidence (leaked by Google itself in its 2005 patent application) that the engines may view people's quick returns to its search listings as an indication that the listing wasn't a proper match for the keyword phrase in question. It's simple cause and effect, really. If nearly everybody who finds you in a certain search clicks the Back button within mere seconds, the engine can and should draw the conclusion that that page isn't a good match for that particular term and cease to show it. Bye-bye rankings. So ask your SEO consultant whether it's her/his intent to make your site visitor-worthy as well as search-engine-worthy, and if s/he hems and haws, find a new consultant! Lorelle Smith, The Keywordsmith Professional Keyword Research & Analysis Consultant http://www.keywordsmith.com/free-website-reviews.htm Comment? -------- new post - same topic --------- From: Michael Linehan Subject: Content "Optimization" today means more than the most obviously thought of technical tweaks of code and copy. Optimization, in fact, cannot be separated from ongoing content development and ongoing solicitation of inbound links. For maximum success, all three are critical. But even more, they are inextricably inter-dependent. Each factor reinforces, enriches and multiplies the effect of the other two. A large amount of quality content provides other website owners with more reasons for linking to your site. That linking boosts your rank and can bring you clients directly. A large amount of content provides a geometric increase in keyphrases optimization opportunities and spontaneous generation of keyword combinations ---- increasing the number of phrases you will be found for and the ranking you will obtain. Optimization multiplies the effect of adding that content. And, properly done, it increases the qualified prospects coming to your site, rather than just increasing the numbers. Optimization your keywords is also cross-connected to writing effective marketing content. Optimization must be carried out without lessening your content's marketing effectiveness. Its primary purpose, after all, is to attract people, sell your products and develop relationships. And links, themselves, can be optimized, further boosting your search engine rank. And so on, round and round in a mutually-reinforcing spiral of increasing effectiveness. Many business owners do not understand this, and have optimization done without equal effort in content development and linking. But that is like doing only strength training without also taking care of your cardio and your nutrition. Maximum health and fitness is gained by a multi-faceted program. Same with marketing on the Web. If you care about maximum success in the search engines, give equally sincere attention to each of the "Big Three" factors - content, linking, and optimization. One last point on your question, "Is it standard for an SEO to provide content?" It is a very common, and it can, sometimes, be a problem. It depends on the skills of the SEO person. Depending on cash flow, it is probably well worth the expense of having a professional either produce the content or edit rough content provided by you. Then have the optimization done. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com Comment? -------- new post - same topic --------- From: Michael Martinez Subject: Content It's all about content. The search engines index the content and use that to resolve queries people type in. Without the content they don't have anything to show their users. Whether the SEO you refer to is right is another issue altogether. There can be many reasons why a Web site doesn't perform. Without seeing a given site and the queries it targets, it's impossible for anyone to provide an informed opinion on what the right course of action should be. There are SEOs who do very good work at helping their clients expand on-site text with relevant, meaningful, useful information that helps both the search engines and visitors. That's really the secret: the more informed a human visitor will be by the copy, the better the search engine can help bring visitors to the site. Michael Martinez http://www.michael-martinez.com/ Comment? ============ Sponsor Message =========== Would you write your own Super Bowl commercial? Or would you hire a professional ad copywriter? Guess what? Your website copy is your Super Bowl spot, your best shot at winning new business. GetWebContent.com is the web's premier provider of "Super Bowl-winning" web copy. When words are king, visit GetWebContent.com, the King of Words. http://GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic --------- From: Cayley Vos Subject: Gatekeepers Sorry Adam, I think i'll side with the server admin on this one. If you re-read your email as an impartial outsider it does lay a lot of blame on the server admin. "but on their own w/ out a lot of pre-filtering pretty useless. Top search keywords for example." Yes its true that analog is worthless and yes its true that you have no data, but this is not the server admins fault. He surely has hundreds of desktops and servers he needs to keep running, along with keeping unsavvy faculty and students happy with the systems. I absolutely feel his pain, and have been in similar situations. Even though you used smileys in the email, pointing out his work was useless made him feel under valued and disrespected. Remember IT needs love too:) Cayley Vos, Principal 310.372.3086 SEO website development http://www.netpaths.net Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. 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