| LED Digest 2416: Javascript Rollovers and SEO |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 23, 2007 Issue no. 2416 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Javascript Rollovers & SEO ==-- ~ Dale DeHart "Some of our consultants think the text will not be read, others think it will..." --== Getting Traffic ==-- ~ Jonathan Askew "How can I get a better ranking on the major search engines?" ==== CONTINUING ================= --== Will Licensing Content Hurt Rankings? ==-- ~ Nathan Holley "The potential is there for a site to out-rank you for your own content..." --== Sitemap Tools & Tips ==-- ~ Doug Burt "I think this might be the site you're looking for Tom..." ~ Michael Linehan "All else being equal, more thematically related content equals higher rank for more search terms." ~ Veronica Yuill "...I ended up using a PHP class that can generate a sitemap." ~ Joris Roebben "You can also purchase a version that can be put on your own domain..." <Moderator Comment> --== SEO and Content ==-- ~ Angela Booth "There's a huge difference between a copywriter who's experienced..." --== Hotel Reservation Software ==-- ~ Martin Vernon "We have been delighted with webervations.com..." ========== NEW =================================== From: Dale DeHart Subject: JavaScript Roll-over Text Hi All We are considering a new design for our Home page (www.alpha.sohoprospecting.com/index-latest.shtml) that includes a JavaScript navigation roll-over with rotating text. There seems to be a controversy over whether that page will be penalized for this feature or not and whether the text will be spidered by googlebot and given some positive credit. Some of our consultants think the text will not be read, others think it will, and yet others are concerned that the site will be penalized. We would value the input of this board with respect to this. Thanks! Dale DeHart SOHO Prospecting www.sohoprospecting.com Comment? -------- new post - new topic --------- From: Jonathan Askew Subject: More Traffic How can I get a better ranking on the major search engines? We are a student loan advertiser www.college-studentloans.com and we do student loan consolidation. Jonathan Askew Comment? ======== CONTINUING =============================== From: Nathan Holley Subject: Re: Licensing Content > Mochilla wants to represent our content and > license our content to third parties. Will this > hurt our traffic to our archives? - Jaffer Ali, LED Digest 2415 - http://www.led-digest.com/content/view/1819/55/ It could. The potential is there for a site to out-rank you for your own content, in effect stealing your organic search visitors. Google's Adam Lasnik has spoken about this before. In his post about duplicate content http://googlewebmastercentral.blogspot.com/2006/12/... he mentions the following: ----------------- "However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index." ----------------- This could mean that if CNET (an authority site that trumps much of the Web) publishes dupes of your content, it will probably always be indexed as the "original" piece of content and your original work will be supplemental. There's another issue as well. If Mochilla licenses your content to less-than-reputable sites your brand could suffer, especially if its a prominent part of the content. You lose all control of where it's published. Your content is watered down. On the plus side, if you require a link within the syndicated content and have control over where it's published, it could be very beneficial. > And while I am at it, we average only 5000 page > views per day which seems like a very low amount > of traffic given the enormous archive... I would check to see how many pages are supplemental. Yes, pages in the regular index can also be in the supplemental index, but overall this is a great opportunity to make improvements. Check for things like unique description tags, this helps Google index unique content. Identical description tags are a dooming thing, and appear to contribute to pages being bumped from the main index. Optimize your title tags. Doing this with the description tags should improve your organic results and traffic a great deal. Nathan Holley Comment? ============ Sponsor Message =========== Pirates of the Caribbean, what a great flick. Lots of kids want to grow up to be pirates. Some go into the web content business. They loot copy from one client and sell it to many more. The clients get to walk the plank, because duplicate copy is a big SE no-no. At http://GetWebContent.com/LED, our copy is custom crafted for you and you alone. ============ Sponsor Message =========== -------- new post - new topic --------- From: Doug Burt Subject: Site Map Generator > ... I can't find a sitemap generator that > I don't have to download. - Tom Anson, LED Digest 2415 - http://www.led-digest.com/content/view/1819/55/ I think this might be the site you're looking for Tom... http://www.xml-sitemaps.com/ Good luck! Doug Burt deveroux media and design http://www.devromedia.com Comment? -------- new post - same topic --------- From: Michael Linehan Subject: Google Sitemaps > I have a client with a two page web site... They want more > traffic, and are wondering if a Google site map would help. - John Smart In a word, no --- not with a two-page website. There's a good reason why we have the saying "content is king". For the vast majority of businesses, the vast majority of the time, three components are needed; content, linking and optimization. I cannot even begin to comprehend someone putting a restriction on themselves like this. What is the rationale? Why wouldn't a business want to maximize each main factor available to increase their visibility? All else being equal, more thematically related content equals higher rank for more search terms. Trying to do it with two pages makes about as much sense as saying, "I really want to grow my business and be successful, and I'm going to do it with five minutes of networking per month." Michael Linehan, Marketing Alchemy www.marketing-alchemy.com Comment? -------- new post - same topic --------- From: Veronica Yuill Subject: Sitemap generators Tom, I have used this in the past: http://www.freesitemapgenerator.com/user/control-panel.html It worked pretty well. But because our sites are dynamic I ended up using a PHP class that can generate a sitemap. Any change to the relevant parts of the database instantly triggers a new sitemap, without any action on the user's part: I found the class here: http://www.phpclasses.org/ggsitemap Documentation for classes at this site is often not very good, but if you are reasonably skilled with PHP you can work it out by looking at the examples :-) Regards Veronica Yuill www.larecettedujour.org Comment? -------- new post - same topic --------- From: Joris Roebben Subject: Sitemap generators Hey Tom, A great online sitemap generator we often use is http://www.xml-sitemaps.com/. The amount of pages you can put in the sitemap however is limited to a maximum of 500 pages. You can also purchase a version that can be put on your own domain for almost nothing that has an unlimited amount of pages. Really easy, works with php, free updates, always works ! You can also automate the sitemap generation with a cron job so you never have to worry about it again. With kind regards, Joris Roebben Search Marketing Consultant http://www.queromedia.com Comment? <Moderator Comment> Thanks for the post, Joris, and the great discussion everyone. I've mentioned this before, but directions for a free server-side Python sitemap tool are here: https://www.google.com/webmasters/tools/docs/en/sitemap-generator.html It should be mentioned that many consultants are leary of using server-side sitemap generation tools. Unless it's closely monitored, the potential to have tons of garbage / duplicates / etc in your sitemap is pretty high, especially with a dynamic site. So be careful out there :-) And don't forget to include a sitemap directive in your robots.txt file per http://blog.ask.com/2007/04/sitemaps_autodi.html. -Adam -------- new post - new topic --------- From: Angela Booth Subject: Copywriting rates Thank you, Shel [Horowitz], for pointing out: > Many factors go into a copywriter's rates. You can find > people who will work for $20 an hour -- but how many > hours might it take for them to do a job that a $150 per > hour copywriter might have done better in a single hour. So true. There's a huge difference between a copywriter who's experienced, and who charges rates which fit that experience, and a "copywriter" who charges $20 an hour and then bills the client for 15 hours. All best wishes Angela Booth Freelance Copywriter and Ghostwriter http://www.angelabooth.com/ Comment? -------- new post - new topic --------- From: Martin Vernon Subject: Reservation software > I am looking for a reservation system for a > small hotel, preferably open source... - Reg Charie, LED Digest 2414 - http://www.led-digest.com/content/view/1818/55/ We have been delighted with www.webervations.com for our bed and breakfast. It takes a couple of hours to fully set up but is efficient and economical. The operators are very understanding about the business. Martin Vernon www.gazebo-victoria.com Comment? ------------------------------------------------------- The LED Digest is sponsored by GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Don't walk behind me; I may not lead. Don't walk in front of me; I may not follow. Walk beside me; that we may be as one." - Ute Indian Proverb |
