| LED Digest 2434: Reaching Employers |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: John Audette LED Digest john, led-digest.com http://www.led-digest.com .............................................. June 20, 2007 Issue no. 2434 .............................................. .....IN THIS DIGEST..... ====== MODERATOR COMMENT ====== ~John Audette "What Makes Great Link Builders" ====== NEW ===================== --== PPC With No Fees (?) ==-- ~ Scotty West "...a campaign continues to show up in the sponsored results for my company even though we are not being charged any PPC fees." --== Reaching Employers ==-- ~ Jeff St. Louis "...I don't know a good way to reach employers." --== Duplicate Content, Multiple Domains ==-- ~ Steve Birk "Why are these parked domain names appearing in Google's index...?" ==== CONTINUING ================= --== Third Party Database Issue ==-- ~ Tom Anson "I took a look at your site and saw a few things that you could look at." --== Converting Ezines to Blogs ==-- ~ Shel Horowitz "I went ahead and converted to a blog." --== Drop in Rankings at Google ==-- ~ Ron Coble "...3 'quick' and easy to find observations..." ========== MODERATOR COMMENT ===================== <Guest Moderator Comment> LEDers... Here's an interesting article by my Internet buddy Eric Ward on what it takes to be a great link builder: The Portrait of the Perfect Link Builder http://searchengineland.com/070618-110721.php Your Striving Moderator, John Audette Comment? <Adam jumps in> Great article! Hilarious. The comments are entertaining too, and check out this funny sort-of-parody of Eric's article by Patrick Sexton: http://www.seoish.com/what-the-perfect-link-builder-looks-like/ Eric summarizes Patrick's points with commentary right here: http://searchengineland.com/070618-110721.php#comment-2947 (Sorry, I'm really not here right now.) -Adam ========== NEW ==================================== From: Scotty West Subject: Ghost AdWords PPC Account? Greetings Fellow LEDers, Something really strange is happening that I cannot explain. Does anybody know about this? Awhile back I set up a Google PPC account so that I would be listed in the sponsored search results. It did not prove to be a cost effective strategy for our business so eventually I deactivated the campaign in favor of working harder on my "organic" rankings. I did not CANCEL the account. I just rendered it inactive. To my great surprise, a campaign continues to show up in the sponsored results for my company anyway even though my bookkeeper swears that we are not being charged any PPC fees and my campaign is still listed as inactive! And when I look at the ad text, it isn't the same as the original PPC ad I set up! I'm not even sure I recognize the wording at all! I don't know whether I created this ad! Isn't that crazy? When I click on the link, it appears to go to my website OK. It doesn't appear to be a counterfeit site that just looks like mine or something. How can this be? Does Google ever pick up sponsored links from another source... like some account somewhere that I set up and have forgotten about? How can I not be charged PPC fees? Thanks for your help, Scotty West http://www.absolutelyunderstandguitar.com Comment? -------- new post - new topic -------- From: Jeff St. Louis Subject: Reaching Employers Hi, I have a situation that I can't seem to get a good answer on in the SEO community. I am starting an internet jobsite targeted to hourly / part time employees. All the SEO's I talk to tell me they can reach the employees to get to the site, but don't know a good way to reach the employers to post their jobs on the site!! Does anyone have any suggestions or is this just to difficult a task for SEO's like they are telling me? Thanks, Jeff St. Louis Comment? ============ Sponsor Message =========== Ever wonder why Presidents and board chairmen hire professional writers to craft their speeches? Because they're usually trying to sell something, be it a new federal program or a lame excuse for a lousy fourth quarter. You're in sales, too. Online sales. Your site needs words that sell, power words. http://GetWebContent.com/LED words. ============ Sponsor Message =========== -------- new post - new topic -------- From: Steve Birk Subject: Domain Name Parking for Future Use I have an issue that I would to present about some recently registered and parked domain names of mine. I have my main site at http://medcenternews.com that I am slowly working on. I recently registered a few new domain names, with one of them for example being http://dementianews.com, with the plan on eventually building out these new domain names as individual sites. In the mean time, when I registered my new domain names, I simply parked all of them on my medcenternews.com account (I use Pair.com for hosting and Pairnic.com for domain registration if that matters for this discussion). When I get around to making say my DementiaNews.com it's own site, I will then change this from a parked domain to an actual site with it's own ip address and files. Let me also add that in regards to these new domain names I recently registered and parked, these addresses do not appear anywhere on any web pages and I have not submitted these new domain names to any search engines. I simply registered them and parked them (no cost to park them so I just did it)... My issue is why would DementiaNews.com show up in Google's index with 8 pages so far? And some of the other recently registered and parked domain names are showing up as well... (Google another parked domain of mine InternationalHealthNews.com). For example, Medcenternews.com/emergencycard/index.shtml DementiaNews.com/emergencycard/index.shtml Internationalhealthnews.com/emergencycard/index.shtml ... are all one in the same file on my main MedCenterNews.com account, but all three show up in Google's index. Will that penalize me somehow in Google? I know my emergency card page use to place quite high in Google but has dropped recently. Although anything to do with analyzing the fluctuating Google rankings seems to be a crap shoot at best... My main issue (or maybe it's not even an issue?) is why are these parked domain names appearing in Google's index, and is this going to cause a problem or not in the future when I make these their own sites, or maybe even sell some of the names down the road? I hope I explained myself clearly, as I am concerned as to how all these same pages are showing up in Google... Best Regards, Steve Birk http://medcenternews.com/ Comment? ======== CONTINUING =============================== From: Tom Anson Subject: Database > ... is there anything I can do to link product tags to my > site without carrying an internal dbase? Is there anything > that can be done to salvage this site? (traffically speaking). - Chuck Hiatt, LED Digest 2429 - http://www.led-digest.com/content/view/1834/55/ Hi Chuck, I took a look at your site and saw a few things that you could look at. One was that, for your meta keywords and description, you didn't put quotes around the content. In View Source Code, they came up in red letters. I also noticed that the table structure was awfully deep (about 2-3 extra layers, if I counted right). Also, your promotional cap graphic is missing. The source /Webs/Promogear/newsletter/images/dirimp_1.jpg doesn't work for you here. You've also underlined text for emphasis, and it looks just like your links. I don't think any of this matters much to the search engines, but you might want to fix it, anyway. As for your question: I'm wondering if you couldn't build some static HTML pages for your different categories. From your home page, you have a link to | Products | where you serve up a list of product categories. You also have a significant amount of text that links to the same page -- as one long string of anchor text -- on your home page. You could take, for example, "Corporate apparel" and link to a static html page where you could say what you wanted to say about corporate apparel, optimize it, and then link from there to distributorcentral. Doing some extensive research with WordTracker could help you to identify what pages / categories to work on first, and which keywords would be good to optimize for. I think you'd also want to lose the frameset. On your Specials page, you have three items listed, but there is no way to get directly from this page to the product. You include the product number, but no way to search for that product by its number. I can't even find a link in Browse by Category that seems to take me to these items. Adding that it would be helpful. Hope these ideas help a little. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com/products/blends/gathering.html Comment? -------- new post - new topic --------- From: Shel Horowitz Subject: Converting Ezines to Blogs My post that appeared Monday was several days old. I went ahead and converted to a blog. Sent out my first issue under the new system -- a brief email with a sentence or two about each story and a link to the TOC on my blog (which in turn has live links to all the articles): http://snipr.com/1nemu [frugalmarketing.com] I'm sure it will evolve (and hopefully take less time to set up, now that I can refer back to certain repeating articles, such as the one about my books). Have others made this transition? Any "gotchas"? Shel Horowitz Sign the Ethics Pledge: http://www.business-ethics-pledge.org Comment? -------- new post - new topic -------- From: Ron Coble Subject: Rankings drop > It's June 13th and I have just noticed a radical drop > in some of my Google rankings. I think I checked > them like a week ago and everything was OK. - Scotty West, LED Digest 2431 - http://www.led-digest.com/content/view/1836/190/ I was able to spot several problems immediately: 1. Your links were not working (at least from my connection) - they did not even return a 404 error, it was like the pages your links link to were not there? 2. There were only a few external links to your web site - this is something you should work on. 3. Why have about 1/3 of your text in the form of an Image? You could possibly get some advantage with the SE's by converting that image text to standard text. Those are just 3 'quick' and easy to find observations for me but some that could easily affect your site's SE likability. Ron Coble Coble International Trade Marketing Services http://www.importexporthelp.com Comment? ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. 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