| LED Digest 2442: Plus Ca Change... |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: John Audette LED Digest john, led-digest.com http://www.led-digest.com .............................................. July 2, 2007 Issue no. 2442 .............................................. .....IN THIS DIGEST..... ==== MODERATOR COMMENT ======== --== Guinness Anyone? ==-- ~ John Audette "Plus ca change, plus c'est la meme chose." ====== FEATURED POST ============ --== Affiliate Marketing Update ==-- ~ Allan Gardyne "Affilate marketing is still an excellent way of getting...people to promote your business." ==== CONTINUING ================= --== Domain Naming ==-- ~ Lorelle Smith "...it's okay to have multiple domains!" ~ DL Neil "I regularly do the multiple (similar) domain name dance for clients." ========= MODERATOR COMMENT =================== From: John Audette Subject: History Repeats Itself Fellow LEDer... Plus ca change, plus c'est la meme chose. I like to throw in a little French here and there just to show that the ten years I spent in college weren't completely wasted. Anyway, this has been fun. Other than a big focus on SEO, the Internet marketing world seems pretty familiar - the more things change, the more they remain the same. I'll be leaving for the East Coast in a few days so I'm handing the LED reins back to your capable moderator Adam. I think he misses the LED gang, but he may be faking it. As for me, I'll be spending some time on Cape Cod and then moseying up through Vermont to Burlington (Burlington is where I spent time with Papa Grogan). If there are any LEDers in that area I'd like to buy you a Guinness -- or two. But you have to agree to talk about more than SEO -- and to not speak French. Your Striving Moderator, John Comment? ====== FEATURED POST ============================== From: Allan Gardyne Subject: Affilate Marketing Update > ... I somehow failed to list affiliate marketing... Maybe > my old friend Allan Gardyne can bring me up to speed > (it's winter Down Under, after all). - John Audette, LED Digest 2440 - http://www.led-digest.com/content/view/1846/190/ Hi John, thanks for thinking of me. Affiliate marketing has changed hugely since we met in Hawaii way back in 2000. However, it's still an excellent way of getting hundreds or maybe thousands of people to promote your business. The beauty of it is you pay only on results. If your affiliates don't make sales, you don't pay them. Some companies achieve explosive growth thanks to affiliate marketing but others struggle to try to make it work. Because there are now tens of thousands of affiliate programs and millions of affiliate products for affiliates to choose from, one of the biggest challenges that affiliate merchants face is finding and recruiting good affiliates. I've written a couple of articles describing how to do that... How to find and recruit affiliates: http://www.AssociatePrograms.com/articles/540/1/How-to-find-and-recruit-affiliates How to find and recruit super affiliates: http://www.AssociatePrograms.com/articles/541/1/How-to-find-and-recruit-super-affiliates To succeed as an affiliate merchant, you have to think like an affiliate and create an affiliate program that has been designed with THEIR needs in mind. For the past 10 years our business has stayed on the other side of the fence. We've earned our living by promoting other people's products. I love the freedom that being an affiliate provides. You can dump merchants you don't like and you can ignore products you don't like. Now (you read it here first) we're planning to launch our own product soon and we'll be recruiting affiliates to promote it. It's going to be an interesting challenge, trying to avoid the mistakes we've watched others make. Blatant plug: Our new product is a nifty software tool invented by Jay Stockwell that enables you to roll out highly targeted PPC advertising campaigns really, REALLY fast. If you're interested, keep an eye on my newsletter. We're getting ready for the launch. All the best, Allan Gardyne http://www.AssociatePrograms.com Comment? ======== CONTINUING =============================== From: Lorelle Smith Subject: Domain naming > You'll be spreading your PR around > resulting in lower PR for each page. - Jeremy Weiss, LED Digest 2441 - http://www.led-digest.com/content/view/1847/190/ I don't think that PR (PageRank) is as important as people think it is, but I believe that when the search engines accidentally index individual pages of one site under different names, you don't get credit for the full depth of the site. The engines' duplicate-content filters keeps them from adding pages already indexed. But it's okay to have multiple domains! In fact there are lots of good reasons to have them (as long as you're not doing it for SEO). ****The key is to make sure the address bar shows the primary domain name no matter what domain name was used to bring you there.**** In other words, DON'T "mask" the primary name. I posted about this in LED #2129 back in March 2006. http://www.led-digest.com/content/view/344/190/ ------------------- "I ran into some trouble a few years ago with one of my sites. There is a common misspelling so naturally I registered that domain as well and had my web host 'park' it on top of the main domain. Parking also 'masks' the domain name in the address bar. "There are two ways the major search engines like to find out about a new site: by following a link, or by spying on users who have downloaded the engine's toolbar. [Update: It's possible that Google mines the domain registry as well.] So Google either found a misspelled link somewhere or someone with G's toolbar misspelled the domain when typing it. Google then indexed every page the misspeller visited -- under the misspelled domain name instead of the correct name! Naturally, this presents a fractured view of the site. Google didn't know I had tons of great content on ONE site, because it saw this as TWO separate sites. Nowadays we all know that 'content is king' so that was not a good thing. "To solve the problem, I used GoDaddy forwarding without masking. That's how I found out it gives a 302 instead of a 301. [Update: Now you can choose either 301 or 302 status.] It hasn't hurt it any, though; today there are zero pages indexed in Google under the wrong name. I do have to check periodically to be sure other sites are linking to the correct version of the name. (I don't worry about people with an engine's toolbar visiting under the misspelled name, because the engines no longer seem to index sites that don't have at least one other site linking to them.)" ------------------- Lorelle Smith The Keywordsmith Professional Keyword Research & Analysis Consultant http://www.Keywordsmith.com Comment? -------- new post - same topic --------- From: DL Neil Subject: Domain naming Steve Birk's suggestions to ease Tom's dilemma, which made great sense to me were: > The domain names theraputic-grade.com and theraputicgrade.com > register both of those names and park these on your main > therapeutic-grade.com site? ... It appears that you also own > therapeuticgrade.com, so why would you even tell your customers > about the hyphen? ... Park your domain name you own without > the hyphen to your main therapeutic-grade.com site As well as dealing with typing-challenged users and the all-to common human 'communications problems' as described, it also deals with the insidious issue of typo-squatting. I regularly do the multiple (similar) domain name dance for clients, especially those who want a .co.uk for local loyalties as well as the (theoretically) more international / prestigious .com. By "park" I take it to mean that a request for any one of these domains will land on the same 'home page' of the 'primary' domain name's web site. (similarly email maps onto a single set of 'post boxes') However what about the claim that Google's new algorithm supposedly includes checks for duplicate content? In a simple, single domain situation the home page already appears to Google/site map as three pages*: domain.tld, www.domain.tld www.domain.tld/index.html (don't ask me why not the fourth: domain.tld/index.html?) * or is this only a 'feature' of the site map generator that I have used? As soon as we start adding typo-similar domain names don't we multiply the number of 'duplicated' pages in the Google imagination? (even though there is still only one HTML file!) Is there then some (added) risk of being cast into the outer-darkness as a result of such a policy? Regards, DL Comment? ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/120/ Subscribe: http://www.led-digest.com/content/view/52/77/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/86/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Ah, but a man's reach should exceed his grasp, Or what's a heaven for?" - Robert Browning |
