| LED Digest 2456: It's the Dead of Summer! |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. July 25, 2007 Issue no. 2456 .............................................. .....IN THIS DIGEST..... ======= NEW ===================== <Moderator Comment> ~ Summer Slump --== iPhone Apps ==-- ~ Brad Waller "So, is anyone on the list building applications for the iPhone?" ==== CONTINUING ================= --== Google's Guidelines on Linking ==-- ~ Phil Scimone "I agree with the Google guidelines." --== SEO Scammers & DIPs ==-- ~ Tom Anson "I got caught by Internet Advancement about five or six years ago." ========== NEW =================================== <Moderator Comment> It's absolutely dead out there in LED land, looks like the summer slump is in full effect. Send in those posts! I have a bunch of cool news and stuff to share with you, but it's 11:30pm in Las Vegas and I'm still looking at about 2 hours of work. It's a short issue today - hopefully discussions will start to pick up (hint, hint). Have a great week, Adam ------------------- From: Brad Waller Subject: New Topic - iPhone So, is anyone on the list building applications for the iPhone? We spent a few days developing one ourselves (yes, we do just about everything in house) to see not only how hard or easy it would be, but to see if there might be any advantage in getting into that area. We don't see a huge revenue opportunity there now, but it is one more avenue to users. There is a bit of notoriety and potential advantage in being a first mover, and at the cost of a few days of labor we decided to dive in. The iPhone application is a simplified interface to the site. You can browse categories and ads, and even read the initial part of the ad. We even linked the ad's location to a Google Maps page that works in the iPhone. If a user wants to read the whole ad or reply to the advertiser, they can click on the "More Info..." link which will bring them to the full site in Safari. Anyone with an iPhone (and even those without), check out the iPhone specific version here: http://epage.com/js/iphone/index.jsp Brad Waller Web's oldest classifieds http://EPage.com/ ======== CONTINUING =============================== From: Phil Scimone Subject: Link exchanges Published guidelines might be hard for people to swallow who have been doing the right thing for a long time, but doing what makes sense seems to be the exception rather than the rule when it comes to reciprocal linking. I don't think the concept of linking to other sites is all that difficult. If I have a site with a camping theme, I only want sites that have a similar theme linking to me because that lets search engine indexing be sure that my site is about camping, resulting in higher ranking for the camping concept. On the other hand, I would not want a site with a dating theme linking to me because that would confuse an indexer about the theme of my site, resulting in lower ranking for the camping concept. Web sites that request links from one site to another is just full of holes. The whole concept can be too easily exploited. I personally believe that the whole idea is just, well ... ridiculous. New sites can get listed in theme based directories and accumulate in-bound links from writing articles and being mentioned in blogs, which is more than sufficient to start ranking for your theme and building traffic. I agree with the Google guidelines. I think they are logical and a natural reaction to a goofy practice that tends more to obscure rather than define. Regards, Phil Scimone Orange Tree Internet Service, LLC http://www.orangetreeweb.com ============ Sponsor Message =========== At GetWebContent.com, the price of quality is always right. Not always the same, but always reasonable without ups or extras. Just ask for a free, no-obligation proposal and we'll quote an exact price for precisely what you want. Don't be fooled by bogus fixed-price offers for drag-and- dump generic copy. Visit www.GetWebContent.com/LED where our copy, and our prices, are custom-tailored for you. ============ Sponsor Message =========== -------- new post - new topic -------- From: Tom Anson Subject: SEO scams > At one point we hired an SEO firm to help us. They're > called Internet Advancement... Their whole strategy > involved what they called Directory Information Pages... - Scotty West, LED Digest 2446 - http://www.led-digest.com/content/view/1852/190/ Hi Scotty, My sympathies. I got caught by Internet Advancement about five or six years ago. Although they seemed to get me the ranking for some search terms (not the one I'd have picked as most important) for the short-term, my traffic dropped off by half. I was able to get out of my contract and get my money back. What I could not recover was traffic to my site. It took about three years for me to get back to where I was before letting these guys mess with my site. And, despite the fact that Internet Advancement, and companies like them, make regular submission to the search engines seem like such a critical part of site promotion, once your site is found by the search engines, you really don't need to submit it again. Doing a Google siteMap and telling Google where to find it is likely a good idea, but beyond that, I think the search engines find it more of an annoyance than a help. (I had pages ranked #1 in Yahoo! way back when, and I hadn't submitted anything anywhere yet.) With previous exchanges of experience with other LEDers who got caught by Internet Advancement, I'd say that your drop in rankings is most likely related -- to some degree -- to your involvement with Internet Advancement. It's not just the DIPs to worry about, either; you have those "shopping malls" of IA clients -- spammy link-farm types of sites. Those can really hurt -- or so I've been told. I contacted the company and asked them to remove my links, but they never took any action on that. But, none of this is a death sentence. You might want to see what else LEDers with more expertise than I have to say, but, if you build a good clean site, eventually, Google and the other search engines will catch on and reward you for your hard work. Best of luck to you. (I've bookmarked your site for future reference. Though not quite "stone fingered" like David Spahr, there's a lot I'd like to learn about playing guitar.) Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Each man is haunted until his humanity awakens." - William Blake |
