| LED Digest 2457: One Large Site vs Many Mini Sites |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. July 26, 2007 Issue no. 2457 .............................................. .....IN THIS DIGEST..... ======= NEW ===================== <Moderator Comment> --== A Single Large Site vs Mini Sites ==-- ~ Jeremy Weiss "...which will rank higher the large site or the mini-site?" --== PayPal Changes? ==-- ~ Roy Williams "Has anyone else noticed a change in PayPal's code recently?" ==== CONTINUING ================= --== iPhone Apps ==-- ~ Renee Kennedy "I thought the beauty of the iPhone was that it could display sites without special programming." ~ John Smart "I would not use my credit card on an iPhone." --== Google's Guidelines on Linking ==-- ~ Michael Martinez "It doesn't matter how the links get there." ========== NEW =================================== <Moderator Comment> Couple things I want to share today: 1) Jill Whalen has an entertaining look at the "blogosphere" (a term that I shudder to use, but what else can you call it) after her news about the unavailable_after tag Google announced: http://www.highrankings.com/advisor/ . Jill's High Ranking Advisor newsletter is always top quality, if you haven't subscribed you're definitely missing out on a great resource. 2) Apparently MSN is working on a competing analytics package to Google's free offering. Interesting move... but even more interesting is that no one seems to care at all: http://slashdot.org/articles/07/07/23/2026235.shtml 3) Here's a funny one. Apparently underscores are now recognized as spaces by Google, according to some recent comments by Matt Cutts. Discussion is here: http://www.seroundtable.com/archives/014260.html Back to the fray, Adam ------------------- From: Jeremy Weiss Subject: One Large or Many Mini? I've been toying with this question for about a month now and am considering doing some experimenting on this, but wanted to see what everyone else's opinion is. All things being equal (which, of course, they never are) if two sites are competing for the same phrase but one site is dedicated to that topic while the other is dedicated to a more broad topic, which will rank higher the large site or the mini-site? For those who want more information, I currently have a mortgage information site that I've had up since January of 2004. It has over 100 articles covering just about every aspect of getting a residential mortgage here in the states. Over the last two years I've seen a bit of a dip in my rankings on certain terms and I find that I'm usually replaced by a very small site that focuses on just one area of mortgages such as VA loans or HUD foreclosures, etc. I'm considering launching a bunch of, what I'd call, mini-sites; each focused on one loan type. If I do it, I won't be going in with high hopes, but rather just idle curiosity to see what will happen. Have any of you done this? What has been your experience? Sincerely, Jeremy Weiss Internet Consultant | Blue Phoenix Consulting, LLC Small Business Consulting and Internet Services http://www.BluePhoenixConsulting.com -------- new post - same topic -------- From: Roy Williams Subject: PayPal Hi all, Has anyone else noticed a change in PayPal's code recently? We use our 'homebrew' shopping cart and dump the order into a single line 'string' and then send it via PayPal as a 'single item order'. This enables us to use one set of 'buy' buttons both for ordinary credit card payments or PayPal, and give customers a choice at the checkout point. However, the data that appears in the 'Packing Slip' is not the same as it used to be. It seems to be a product description field instead of a product item type field. Has anyone else noticed this? Real gone, Roy Williams Nervous Records www.nervous.co.uk ======== CONTINUING =============================== From: Renee Kennedy Subject: iPhone > So, is anyone on the list building applications > for the iPhone? We spent a few days developing... > a simplified interface to [our] site. - Brad Waller, LED Digest 2456 - http://www.led-digest.com/content/view/1864/190/ I thought the beauty of the iPhone was that it could display sites without any special programming. (I don't have an iPhone.) Renee Kennedy -------- new post - same topic -------- From: John Smart Subject: iphone sites I am working a lot with AJAX at the moment - and am loving it! But I was playing with i-Phone compatibility - I was told that safari for Windows was about the same as Safari for i-Phone. This is not the case. I am playing at the moment with auto-complete and pop-over's - css (using j-Query - a lovely library) elements that appear over the existing page - allowing one to send more data to the user without entering the pop-up wars. It works on everything - name your browser / OS - it works. When you have finished with it, you click the close link, or outside of the pop-up, and it vanishes. Not on the i-Phone, it locks it up - only giving some of the data in the pop up,. and then making you refresh the page to get out of the lock up. The auto complete fails more gracefully - it just does not complete automatically. Which leads to the question - seriously - how many iphones will be sold. It surprised me to learn that with the iphone you get unlimited internet time - I thought AT&T would want an arm and a leg for bandwidth, but that is not the case. So how much usage will they get? And how much of that usage will lead to business? I would not use my credit card on an i-Phone. The technology might be safe, but I do not know that it is, and am paranoid! So would I use it for research? Yes! Suppose you want a new TV - you are in Costco, and see what looks like a good unit for a good price - whip out your i-Phone, use the cute keyboard to quickly get to best buy, and do comparison shopping in one store! - Ohh, I suddenly want to buy a car - that would upset the dealer! "No look - the dealership three blocks away has the same model for 10% less!!!". What fun! But the i-Phone is soo cool - let us hope the next version of Safari for it will allow this cool toy to see cool sites. (I tried listening to online radio on it, it refused to work - that was sad) John Smart InternetDesign.com A Human Touch in a Digital world. ============ Sponsor Message =========== Will the real King please stand up? Sit down Content, you're no King. You're pictures, logos, imagery ... all kinds of stuff Google and the other SEs totally ignore. You, copy! Stand up! You're the Real King! You're words. You're the only page elements SE bots even look at. For the best search-engine-optimized website text in cyberspace, see the Copy Kings at http://www.GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic -------- From: Michael Martinez Subject: Link exchanges > ... I would not want a site with a dating theme linking > to me because that would confuse an indexer about > the theme of my site, resulting in lower ranking for > the camping concept. - Phil Scimone, LED Digest 2456 So let's say that a dating site has a discussion forum where people can share ideas about things to do, places to go, etc. And let's say that dating site also has an essays section where columnists talk about great ways to date, and maybe a dating tips section. Let's say that these dating forums, essays, and tips sections link out to other sites. You don't want them to link to your camping site as part of their "great dating ideas" links because you're afraid some search engine out there will toss out all your camping content and conclude your site is about dating. Is that the way it works? I don't think so. It doesn't matter how the links get there. Irrelevant sites link to each other all the time and no one search results are adversely impacted. What the search engines oppose -- Google in particular -- is meticulous exchanges of links intended solely to improve link popularity. These types of exchanges are most common between Web sites that lack visibility and don't garner many (if any) natural links. Truly natural links don't come from "relevant" sites. They come from sites where someone expresses an interest in another site regardless of what either site's "theme" is. Anyone who is concerned about their search engine rankings needs to focus on what they put on their own pages and stop obsessing about what people put on other sites. Michael Martinez http://www.michael-martinez.com/ ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Just because you can doesn't mean you should." - Tom Aman |
