| LED Digest 2468: Pop-ups & Pop-unders |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. August 10, 2007 Issue no. 2468 .............................................. .....IN THIS DIGEST..... ======= NEW ==================== --== Pop-ups and Pop-unders ==-- ~ Brett Atkin --== What to do with a Second Domain? ==-- ~ Gillian Fernandez ==== CONTINUING ================= --== Keyword Density ==-- ~ Shaun Johnston --== Free Consultations ==-- ~ Biana Babinsky --== SEO and Web Standards ==-- ~ Tom Aman ========== NEW =================================== From: Brett Atkin Subject: Pop-ups / Pop-unders First off, I hate these things but I have a big client who wants to use them. I want to make one last pitch to talk him out of it and I need your help. Their ideal client is a Fortune 1000 type, not a make money at home type. Beyond the obvious reasons (annoying, browser blocking and unprofessional), what can I say to them? Any unbiased studies out there that analyze the success rates? Maybe I'm all wrong and these thing work great. I'd like to hear that side of the issue as well from those that use / used them with success. Thanks. Brett Atkin http://www.brettatkin.com -------- new post - new topic -------- From: Gillian Fernandez Subject: What to do with the 2nd domain name?? Hi, The main site is ever-so-sexy.com and for the last 11 months we've also had the .co.uk version hosted separately with a few pages about the product and links to the main site. Now as it comes up to renew the hosting package on the co.uk we can't decide whether to carry on in the same manner, or point the .co.uk to the .com, or to develop the .co.uk site as a separate outlet with it's own product, cart, payment facility etc. The business is quality lingerie, and the competition is great, so it would seem attractive to have another "shop" out there, especially as it would give us the opportunity to focus on the needs of the UK customer base more closely, but as it would be just a variant of the same domain name and inevitably we would have some of the same product lines on both sites would Google view this as duplication and penalise us? Any advice would be very much appreciated. Many thanks, Gillian Fernandez ======== CONTINUING =============================== From: Shaun Johnston Subject: Keyword density > It's really important to choose keyword *phrases* > (never single words) carefully... - Lorelle Smith, LED Digest 2467 - http://www.led-digest.com/content/view/1878/190/ This may be the exception that proves the rule -- I sometimes sponsor single broad keywords in search engines, I think they can occasionally be appropriate. I operate in a very narrow high-traffic niche that can be specified in the search engines demographically. Visitor region: New York City Metro Area. Sex: female. Age: 30-55. This defines my ideal prospect very precisely. Then I sponsor very general keywords, such as "vacation" or "getaway." Because I publish directories for getaway- and vacation-lodgings in regions close in around NYC, there's a high likelihood I can show those prospects what they're looking for. Of course, the effectiveness of this tactic depends on the accuracy of search engine demographics. Got any thoughts on that? Is my signal-to-noise ratio likely to be small? Shaun Johnston www.nycgetaways.com ============ Sponsor Message =========== Why pay more for less? Some content providers charge extra to search-engine optimize copy. And some are so clueless, they don't offer SEO at all. A lot of good that'll do your site. At GetWebContent.com, we SEO everything we write without any additional charge whatsoever. Get it all, www.GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - new topic --------- From: Biana Babinsky Subject: Free Consultations > I get a lot of people who want a free consultation > in different forms... Have any LEDers had this type > of situation in your respective fields? How did you > handle it more effectively? - Shari Thurow, LED Digest 2465 - http://www.led-digest.com/content/view/1876/190/ Hi, I offer a 30 minute free "Getting To Know You Consult" to service professionals, who are interested in my online marketing coaching. I do pre-qualify them before talking to them. My time is valuable, so doing the pre-qualification work helps me see who is serious about working with me and who is in it for the consult. First, I make sure that they know that the goal of the consult is for them to get to know me and for me to get to know them and see if there is a fit for us to work together. It is not a free service session. We spend the time talk about their business and how I can help them. Second, I ask them to fill out a pre-consult questionnaire for me to get to know their business. Doing this also shows a commitment and interest from their side. But what helped me even more is creating products - E-books, Home Study Guides, Members-Only Web Site and Seminars. When I get e-mails from prospective clients asking about my services, many times I can tell that the one-on-one service may not be appropriate for them. However, an e-book or some other product might be very useful. When I am able to offer my products to people who can't afford my services, or are on the fence about them, I am able to generate revenue from the situations that I would not be able to get anything out of if I only had my services to offer. If you are a service professional who offers ONLY services, I strongly recommend to look into creating multiple streams of income by creating and selling products in addition to services. Biana Babinsky Free Report, "How To Get Clients Online" http://www.avocadoconsulting.com/free_report.html -------- new post - new topic -------- From: Tom Aman Subject: SEO standards > The HTML standards argument is an emotional issue, not > a technical issue. Browser don't need standards-compliant > pages, search engines don't need standards-compliant pages, > and so search engine optimization really doesn't benefit > from standards compliance. - Michael Martinez, LED Digest 2466 - http://www.led-digest.com/content/view/1877/190/ While browsers will work with pages that are not standards-compliant, I would argue that it is a technical, not an emotional, issue. There is a better chance of a page functioning as expected if it is compliant (although I do admit to seeing the occasional page that is compliant and does not display as expected). Aside from that, the original philosophy of the Internet was that the server side (your page) should be as correct as possible and agents (like your browser) should be as forgiving as possible to help make things work. Unfortunately, the forgiving clients philosophy has resulted in a lot of very sloppy and often incorrect HTML (and probably CSS as well) because they display OK. Interestingly, about once a week I run across a page that will not function correctly in one browser (I use both Netscape and IE 7) but works fine in another - usually, if I take time to look at the source, I see it is because some part of the HTML in the page is incorrect, and sometimes it is only a minor error in the tagging that caused the failure. Tom Aman Aman Software http://www.cyberspyder.com ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "There are many paths to the top of the mountain, but only one view." - Harry Millner |
