| LED Digest 2472: Google Doing SEO/M? Update |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. August 16, 2007 Issue no. 2472 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Update: Google Competing for Clients ==-- ~ Grant Crowell "I hope people...will press Google for a public disclosure of these activities..." ==== CONTINUING ================= --== Bandwidth Speeds ==-- ~ Brad Waller "I can confirm the speeds of fiber." --== LED Tagline Suggestions ==-- ~ Eva Rosenberg "Linking Expertise and Deftness" ~ Eric Ward "Lotsa Eloquent Diatribes" ~ Barry Mills "If you are gonna do it, do it once, and do it right." ~ Dr.Mani "Learn - Educate - Debate" ~ Joel Lesser "...let's revisit why this discussion list was named this way..." ~ John Audette "I would change the name to the AMD - the AudetteMedia Digest." ~ John Smart "Let's Eat Devilcake" ========== NEW =================================== From: Grant Crowell Subject: Follow-up -- Google Competing for Video SEO/M Hello LED-ucators. In LED #2460 [ http://www.led-digest.com/content/view/1868/190/ ], I shared my experience of how I lost the bid for the video search engine marketing account with one of my clients to Google. I said that it could become a potentially thorny issue for our industry if Google themselves were competing in the video search space by now offering to do optimization work for their own video search engines, hence cutting out the middleman (i.e., the search marketer). I felt this deserved an additional follow up with my client to make sure what I was originally reporting on wasn't misconstrued, and see if I could continue to do a responsible inquiry while respecting my client's confidentiality. I asked my client if they had received any new information from Google proposal to do both the video production and video optimization work -- particularly on who in Google would be responsible for exactly what. Would it be Google's internal departments? Subsidiaries of Google, operating with independency? 3rd party subcontractors? The following is the response I received: ------------------- "We don't really know the answer to that question. We've talked to several people, and it sounded like they were from different areas of the company [Google], potentially other companies who were working with Google, from our discussion [with them] on the phone; and they assured us that they can do all this. We were just going to wait until the videos were done and then talk about how that was all going to work later, I guess." ------------------- This follow-up conversation left me with the following thoughts: - Google is definitely now offering video optimization work to potential search marketing clients under their own brand name, and not under the name of an acquired subsidiary. (Such as its subsidiary search marketing company, Performics, which was originally purchased by the ad firm DoubleClick, which was purchased itself by Google.) - It is unclear as to what video optimization work is being performed internally by Google, Google's subsidiaries, or its subcontractors. - It is unclear as to the scope of video optimization work Google promises to search marketing clients. - It is unclear if any of the mentioned parties have insider access to the workings of Google's video search engines (YouTube, Google video, etc.), which would potentially create an unfair advantage in the competitive video search marketing space - Google has not been inclined to disclose any of these potentially thorny industry issues with the client. After having this conversation, I suggested to my client that if they found such disclosure to be important to them, they should then request from Google, in writing, a list of each of Google's internal departments that would be handling each aspect of their video project and the scope of their work. (Most especially, the optimization work.) I told them that this was in their best interests, so they could protect themselves from any hint of impropriety. (That being said, the onus of responsibility in this matter does not fall on the client.) There is still the possibility that this could just be a big miscommunication; or even if its not as innocent as that, just another case of overpromising by people in Google's sales department on what they are capable of doing, and allowed to do. Regardless of what is the case, an explanation should now be provided by the people in Google who are supposed to oversee this activity. They have a responsibility to disclose how they are going about offering their own video search marketing services, and to address the concerns by search marketers that it may already be a serious conflict of interest, one that could comprise both the integrity of Google's search results and of our own profession. I hope people attending the SES San Jose conference next week will press Google for a public disclosure of these activities and remind them that their matra of "Don't Be Evil," which might need to be replaced in this case with, "Lead by Example." Grant Crowell Grantastic Designs, Inc. http://www.grantasticdesigns.com ======== CONTINUING =============================== From: Brad Waller Subject: Bandwidth > Apparently Verizon is spending billions... to > upgrade their customers to fiber optics in the > 30 states that they serve. Expected speeds > are up to 30 mbps. - Tom Aman, LED Digest 2471 - http://www.led-digest.com/content/view/1882/190/ I can confirm the speeds of fiber. I switched from Cable (6 Mbps) to Fiber (15 Mbps) months ago at home. I rarely got close to the 6 Mbps rate with cable, most often seeing around 4 Mbps. With the switch to fiber I always see more than 10 Mbps, and sometimes over 15 Mbps. In fact, my first test results were 15.019 Mbps down, 1.766 Mbps up. The upload speed is the biggest advantage. Sure you notice the great download speed when you grab a big file or video stream, but when I upload a few hundred megabyte file to our server, I really notice the improvement over the cable speeds. In fact, I have often done uploads from home because it is faster than the office (shared T1, around 1 Mbps both ways)! Brad Waller Manage and Sell your own site advertising http://adjungle.com ============ Sponsor Message =========== Blogging can improve your site's ranking with both search engines and end users. Now, would you like us to tell you something you maybe don't already know? OK. A blog shouldn't be written like other web content. Here's why. http://www.getwebcontent.com/blog/?p=16 http://GetWebContent.com/LED : Blogging are us. ============ Sponsor Message =========== -------- new post - new topic -------- From: Eva Rosenberg Subject: LED Hey Lorelle and Adam Great idea. I could get lost sitting here searching the Dictionary and the Thesaurus and the web coming up with ideas. But, starting with Lorelle's theme, how about Listserve for E-Expansion and Development Listserve for Entrepreneurs and Designers Linking Expertise and Deftness Leading Experts and Developers Leading Effective Development Once upon a time, your Humble Guide, Eva Rosenberg, EA www.taxmama.com www.taxquips.com -------- new post - same topic -------- From: Eric Ward Subject: LED L E D = Loquacious Eruditeness Dispelled Lotsa Eloquent Diatribes Lunacy Every Day Let's Educate Dumbassess :) -ew -------- new post - same topic -------- From: Barry Mills Subject: LED Hi Adam, If you are going to change the name, my advice would be to ditch LED completely and come up with something that has meaning today. It's not a bad idea to come up with a new meaning for LED, and is probably better than doing nothing. But it's a bit like coming up with a new meaning for an acronym like USA. No matter how creative you are, USA will always mean United States of America to most people, and LED will always mean Light Emitting Diode to most people. I think if you only change the official meaning of LED, it won't feel like enough, and you'll want to make a bigger change later. Too much chopping and changing and you risk the sort of demise that happened to Adventive after a series of unsuccessful rebrands (no offence Andy, wherever you are). If you are gonna do it, do it once, and do it right. Barry S Mills Chairman Netstep Corporate Communications http://www.netstep.co.uk -------- new post - same topic -------- From: Dr.Mani Sivasubramanian Subject: LED 'Learn - Educate - Debate' Seems to fit the theme of what we do in here better ;) I, of course, think of all members as LEaD'ers A slight revision of name/brand could be: Internet Business LEaDers (IBL, the IBM of e-business? Hmm.... :) ) and participants would be called 'Leaders', for brevity. So if we have 'Leaders' in here, who are the followers? Why, the REST of them, of course ;) Think that's a powerful enough hook to get most to want to be on the inside, looking out?! Dr.Mani http://www.CHDinfo.com/firesale/ -------- new post - same topic -------- From: Joel Lesser Subject: LED Before we dispense with the classic "Link Exchange Digest" name, lets first go back in time and revisit why this discussion list was named this way (and Adam please correct me if I am wrong on some of these details). Way back in the late 90's when the LED first was started, many websites were branding themselves through traditional link exchange (and still do to this day). The list at one time was owned by a subsidiary of Microsoft, who still owns the linkexchange.com domain. Personally, the "LED" name has never "irked" me... I like that the list has retained the same principle name over all of these years. Many of you know that this discussion list was one of the first of it's kind - and still is thanks to those who regularly contribute to it. Of course, marketing methods evolve and now link exchange is one of dozens of marketing methods available to web marketers today. Before we dispense with the LED name, ask yourself if you would like your favorite beverage to change names suddenly? Marketing 101 instructs that there is lots to be said about product and brand name recognition. This is why major soft drink manufacturers make changes to packaging very gradually. Adam, if you do change the name of this list, I would like to suggest that you maintain the LED title in conjunction with the new title for some time.. similar to what IBM Thinkpad and Lenovo have been doing for the past five years. As for a new name? Learn-Exchange-Discuss is fine with me!.. As long as this list continues to allow discussions of all types of web based marketing and development topics, I'll be happy with whatever you end up calling it. Joel Lesser LinksManager.com http://linksmanager.com -------- new post - same topic -------- From: John Audette Subject: LED Greetings.... I "may" be a little biased, but I would change the name to the AMD - the AudetteMedia Digest. The Link Exchange is obviously long gone, but the Audette Internet brand lives on -- especially now that Adam is actively building an Internet marketing business. I wonder how long it will take him to build a company larger than Multimedia Marketing Group? Cheers, John Audette -------- new post - same topic -------- From: John Smart Subject: LED It could use some work - like TSB Bank in England - the TSB Stood for Trustee Savings Bank - so it was TSB not TSB Bank (which, annoyingly is Trustee Savings Bank Bank) Let Everyone discuss Oh, this isn't as easy as it looks! Err, List Everything Directly Lets Eat Devilcake Levitate (in) Electronic Directories John Smart InternetDesign.com A Human Touch in a Digital world. ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. 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