| LED Digest 2473: Competitors Bidding on a URL |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. August 17, 2007 Issue no. 2473 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Competitors Bidding on a URL ==-- ~ Ralph Hudson "Why would Google allow another company to use our URL...in their sponsored links...?" ==== CONTINUING ================= --== LED Tagline Suggestions ==-- ~ Eva Rosenberg "Speaking of interesting marketing techniques, here's one that bowled me over." ~ Jacob Flanagin "Thank you all for the insight and passion you bring to this discussion group..." ~ Michael Linehan "...the only measuring stick that ultimately matters is the strategic plan." ~ Peggy Deras "I like Lorelle's first suggestion..." ~ Will Bontrager "I think it would be a mistake to drop LED from the name." ========== NEW =================================== From: Ralph Hudson Subject: Competitor Bidding on our URL Why would Google allow another company to use our URL (americanbuilders.com) as a keyword in their sponsored links and AdWords listing, and what can / should we do about it? Thanks for your help, Ralph Hudson AmericanBuilders.com ======== CONTINUING =============================== From: Eva Rosenberg Subject: Marketing Techniques & LED Hi Adam and LEaders, Speaking of interesting marketing techniques, here's one that bowled me over. I have a zazzle site - do you? http://www.zazzle.com/taxmama It's like CafePress on steroids. Your shoppers can customize your graphics to include their text... or, if you give them permission. Anyway, it appears rather than members, you can grow a fan club. This morning, I got a message that I had a new fan. So, naturally, I went to explore. Here's what I found: http://www.zazzle.com/mickeyelvis128 Now, isn't that WOW? Aha moment: 1) I had no idea you could customize your Zazzle site that way. 2) what a great idea to find sites related to yours, or popularly trafficked sites, and become their fan. They are bound to come look and see who you are. Oh yes, and I'm with Eric Ward here on LED Lunacy Every Day ! Actually, one of the things the Audette Media newsletters did from the very beginning was to help establish standards and ethics and good manners for Internet interactions. All of us here contributed to the concepts and, adhere to that in our websites and marketing, even today. So, here's some thoughts Leading with Ethics and Daring Let's Establish Directions Lots of Ectoplasmic Disguises (oops, how'd that slip in there?) Or just bring back AudetteMedia. Just remember branding. How often can you change and still have people find you? (I have trouble finding my shampoo because they keep completely changing their packaging - look and colors - every few months.) Once upon a time, your Humble Guide, Eva Rosenberg, EA www.taxmama.com www.taxquips.com ============ Sponsor Message =========== We say this: We're the best bloody web copywriters on the planet. You respond thus: Prove it. We say: OK. Read these http://getwebcontent.com/copywriting-samples.php and see if you don't agree with us. You say: Where do I sign up? We say: Visit http://GetWebContent.com/LED today. ============ Sponsor Message =========== -------- new post - same topic -------- From: Jake Flanagin Subject: A rose by any other name Hello everyone -- this is my first post, and I thought I would weigh in on the ongoing debate over the LED brand name. I've been getting the LED digest for a couple of weeks now and never really did make a conscious connection as to what the acronym stood for. I'm guessing I came across the digest during some link building research I was doing for our SEO efforts and signed up for the newsletter. After receiving the digest it was the content that kept me interested and refrained me from clicking the unsubscribe button. To be quite honest I don't think I realized what LED stood for until this discussion arose. Thank you all for the insight and passion you bring to this discussion group -- it is truly wonderful. As Shakespeare penned so many years ago "A rose by any other name would smell as sweet" For what it's worth -- Learn / Exchange / Discuss is the most compelling for me Jacob Flanagin Marketing Guru The Rainmaker Group http://www.therainmakergroupinc.com -------- new post - same topic -------- From: Michael Linehan Subject: LED I'm thinking Joel Lesser has good points. This should be very carefully considered. Trouble is, there are examples of success and failure both ways. Most thought the change to "Overture" was idiotic. They went on to be the PPC leaders and were bought by Yahoo for some vast amount of money. On the other hand, Coke changed branding in response to Pepsi's Michael Jackson ads. They only went from "Coke" to "New Coke" - with a change to party-party ads. They lost a huge amount of business by neglecting their traditional markets for the sake of that new, trendy image. Someone figured it out and they scrambled to recover with Coke Classic. I do like John A's suggestion of AMD. But whatever the name is to be, the first decision is on how to decide --- i.e. "What is the measuring stick?" I'd propose the only measuring stick that ultimately matters is the strategic plan. Any business decision should be made in reference to that plan. Decisions in business often get made based on what people "like" or what "just feels right" or what seems "punchy". These would all be side-tracks. What is the best name to build the organization you want to exist five years from now, Adam? That's the name. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com -------- new post - same topic -------- From: Peggy Deras Subject: LED I like Lorelle's first suggestion: Learn - Exchange - Discuss Perfect description. Peggy Deras www.kitchenartworks.com -------- new post - same topic -------- From: Will Bontrager Subject: LED I think it would be a mistake to drop LED from the name. That series of letters has come to represent the essence of this group, regardless of what it might mean elsewhere. "The LED" means the LED Digest to many Internet business people. It's a more or less permanent association. At the same time, there seems to be a need for change. How about something like this, just to get ideas started: The Marketing LED "We shine the light." Will Bontrager http://BontragerConnection.com/ ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Only a brave person is willing to honestly admit, and fearlessly to face, what a sincere and logical mind discovers." - Rodan of Alexandria |
