Marketing & SEO Discussion List - LED Digest

Home arrow Full Issues arrow 2007 archives arrow LED Digest 2479: Supplemental Index Links - Myth?
LED Digest 2479: Supplemental Index Links - Myth? Print E-mail
==================================================
                 The LED Digest
             Moderated Discussion List
     "Effective Online Advertising, Since 1997"

      Data > Information > Knowledge > Wisdom

www.GetWebContent.com/LED : the LED's Key Sponsor
 The Web's Most Experienced SEO Content Providers.

www.SEOToolSet.com/training/ : the LED's Premier Sponsor
Bruce Clay's Search Engine Optimization Training & Certification

==================================================
List Moderator:                       Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
August 27, 2007                    Issue no. 2479
..............................................


            .....IN THIS DIGEST.....


====== NEW ======================

        --== Links from Supplemental Index: Legend? ==--

                ~ Eran Adams
"Just prove it is not a legend..."


==== CONTINUING =================

        --== Who's Editing the Wikipedia ==--

                ~ Derek Andrews
"It remains one of my most used sources
of information..."

                ~ Shel Horowitz
"I've been misquoted...in such 'infallible' media
as the New York Times..."

                ~ Michael Linehan
"The problem is that Wikipedia holds itself up
to be a repository of solid-as-steel fact."

        --== Recommended Web Awards? ==--

                ~ Steve Pronger
"Your visitors don't give a toss about web awards."

        --== LED Tagline Suggestions ==--

                ~ Alex Hughart
"I'm sorry to say this to the wonderful Audette
gang but, your baby is not your baby anymore!"


========== NEW ===================================

From: Eran Adams
Subject: Another Google legend? Links from Supplemental

Just prove it is not a legend...

How can I check the links that are pointing to my site:

1) Those from the Supplemental Index,

and

2) Those from the Main Index.

Or is it all a big fat legend?

Eran Adams
www.magnetic-products-store.com


======== CONTINUING ===============================

From: Derek Andrews
Subject: Wikipedia

> Everyone knows... that Wikipedia.com is not a very
> reliable source for factual information... It's fun to
> play with WikiScanner.virgil.gr
        - Michael Linehan, LED Digest 2477
        - http://www.led-digest.com/content/view/1888/190/

The fact that Wikipedia can be corrupted is nothing new, and I feel
obliged to come to the defence of Wikipedia, which I have found to
be a great source of information on all manner of subjects.

OK, we have to be careful about the information, but then that has
to be true of nearly all sources these days. I listen to the BBC and
CBC news a lot, and very often feel that the information they
present is incomplete, badly worded, and if taken out of context
could lead to the wrong impression altogether.

I read the Guardian's report on WikiScanner, and even that article
leaves plenty to be desired. It totally neglects to mention that
these anonymous edits could be made by people within these
organisations who have no authority to make public comments, or
perhaps by hackers who have hijacked a computer. No mention either
of Jimmy Wales' (founder of Wikipedia) comment that they see
WikiScanner as yet another tool to make Wikipedia even more
transparent than it already is.

I know of no other source of such a wide range of information where
the reader can get links to reference sources, view the history of
the contruction of the page and discuss the topic. It remains one of
my most used sources of information, often ahead of Google.

Derek Andrews
http://www.seafoamwoodturning.com


-------- new post - same topic --------

From: Shel Horowitz
Subject: Wikipedia

> And yet, the only way incorrect things have never been
> published about you and your business is because
> you have yet to make your local paper!
        - Amy D. Moore, LED Digest 2478
        - http://www.led-digest.com/content/view/1889/190/

Ummm, no. I've been misquoted not only in my local papers but in
such "infallible" media as the New York Times and Boston Globe. When
you seek publicity, you expect a certain amount of getting it wrong.
the good news: that gives you an excuse to write a cogent thank-you
letter gently correcting the error, and if printed, that's extra
publicity.

And I do seek publicity, for myself and for my clients -- and have
been quoted in numerous well-known media. Probably fewer than half
got everything right.

Shel Horowitz - Marketing Strategic Planning, Consulting, and Copywriting
http://www.frugalmarketing.com


-------- new post - same topic --------

From: Michael Linehan
Subject: Wikipedia

The problem isn't that some of the information is biased and of
unknown veracity. That's not a problem at all when information is
presented in a personal website, a business website, a blog or a
forum. Then we fully expect the information to possibly be biased,
mistaken, or partially true.

The problem is that Wikipedia holds itself up to a repository of
solid-as-steel fact. And they hold up anonymous editing to be the
most wonderful way to guarantee accuracy.  We now know that it is,
quite simply, not so - that Wikipedia is wide open to prejudiced
distortion.

> Before you bash Wikipedia, be a part
> of making it better.
        - Amy D. Moore

Sorry - participation as an editor is not required to be "allowed"
to point out the inherent critical flaw in the anonymous editing
ability - especially when so many (unknowingly) view Wikipedia as
possibly the most wonderful and definitive source of human knowledge
in the Web 2.0 world.

In fact, I would propose that pointing out these faults or
programming Wikiscanner are very much part of the solution.  Perhaps
the flaws in the structure of the system can be addressed --- now
that more people are becoming aware of them.  I find it very
disturbing to read those contributors mentioning their children
taking Wikipedia as solid fact.  We can hope that Wikipedia, if it
cannot be fixed as such, will at least be viewed not as the ultimate
place to find truth but as a possible *starting point* for research
--- that is then followed up in more rigorously checked sources.

Michael Linehan
www.marketing-alchemy.com


============ Sponsor Message ===========

We say this:
We're the best bloody web copywriters on the planet.

You respond thus: Prove it.

We say: OK. Read these
http://getwebcontent.com/copywriting-samples.php
and see if you don't agree with us.

You say: Where do I sign up?

We say: Visit http://GetWebContent.com/LED today.

============ Sponsor Message ===========


-------- new post - new topic --------

From: Steve Pronger
Subject: Web awards

> I'm not really too sure what [web awards]
> do for you...
        - Frank Zipperer, LED Digest 2478

Nothing. Except provide a link off your site. Your visitors don't
give a toss about web awards. They only care if you can solve their
problem or fulfil their need.

Steve Pronger
http://www.stevepronger.com


-------- new post - new topic --------

From: Alex Hughart
Subject: LED

> IMHO, this is an okay topic to have some fun with, but
> let's keep it a silly diversion. I'd vote for LED Digest any day.
        - Tom Anson, LED Digest 2478

Sorry for joining in late on this topic. I disagree with Tom that
this is a silly diversion. Companies change and evolve over time
like anything else.

Sooner or later, we all  face a dilemma: should we stick to the
original premise or change it? How do we know what is crucial to our
business identity? It's a gamble that could have a disastrous
consequences. Can you imagine Nike changing their "Just Do It"
slogan to "Who Cares" or Coca-Cola deciding to go with green instead
of red? These are the easy ones. Of course they wouldn't do it, one
would think, so much is built on those brand elements.

Then again, people are adaptable and have short memories. Verizon is
now becoming AT&T. A few months from now, no one will remember that
Verizon ever existed but, I'm sure, many CEOs agonized over this
decision.

Branding aside and back to LED... Hard to define online entities
like LED Digest are becoming the norm rather than the exception.
What is LED Digest anyway? As we've seen over the last few issue,
there are many answers to this question and all of us might come up
with more than one. However we try to explain what we do here, what
topics we discuss, who's the moderator, etc. it all comes down to
one thing: it's a community. Regardless of its actual size, LED
always feels like our own little private club. We are so accustomed
to its spirit and unspoken rules that we never think of some
antiquated acronyms that used to describe it.

But, how would you describe LED to someone who has never heard of
it? After all, acquiring new members / customers is the goal no
matter what you do.

Learn - Exchange - Discuss sounds about right to me considering that
this community is open to everyone willing to learn and share, it's
free and pretty much self-regulated. As such, it's more than "user
generated content" and it's more than advertising vehicle for its
founders and sponsors.

I'm sorry to say this to the wonderful Audette gang but, your baby
is not your baby anymore! Over the years, it became OUR baby -
brought to you by Audette Media. The youngster is all grown up and
it doesn't want to be called Link Exchange anymore because, OMG,
it's so last century! Let's call it what it is right now and see if
it evolves into something else ten years down the road (let's hope
it's not going to start smoking pot and lay on the couch all day
long, not that there's anything wrong with that).

Regards,

Alex Hughart
http://www.bonsavon.com


-------------------------------------------------------
The LED Digest is sponsored by:

GetWebContent.com
The Web's Most Experienced SEO Content Providers.
Free no-obligation proposal: http://GetWebContent.com/LED

SEOToolSet.com
Bruce Clay's Search Engine Optimization Training & Certification
Join the certified SEO directory: www.SEOToolSet.com/training/

The Archives: http://www.led-digest.com/content/view/126/189/

Subscribe: http://www.led-digest.com/content/view/52/187/

Unsubscribe, Change Email, or Hold / Resume Delivery:
http://www.led-digest.com/content/category/4/17/201/

(c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved.
-----------------------------------------------------------------

"Traveling in a carriage, or walking after a good meal, or during
the night when I cannot sleep; it is on such occasions that ideas
flow best and most abundantly." - Wolfgang Amadeus Mozart