| LED Digest 2485: The Importance of Fresh Content |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. September 5, 2007 Issue no. 2485 .............................................. .....IN THIS DIGEST..... ======= NEW ==================== <Moderator Comment> ~ Update --== Adding Content: Free Money ==-- ~ Michael Linehan "No kidding on the 'free money' concept. Here's what I mean..." ==== CONTINUING ================= --== Designing for AOL ==-- ~ Martyn Gay "...the caching system may also compress images to AOL's .art format..." ~ William H. Thompson "The issue your client has brought to your attention is present on other browsers..." --== Submitting Sites - How Often? ==-- ~ Steve Pronger "FFAs are a complete waste of time." --== Ecommerce Sites - PCI Compliance ==-- ~ Dan Eskelson "We have had excellent results with HostGator regarding PCI Compliance." =========== NEW ================================== <Moderator Comment> I've been wanting to follow up on the discussion here of late about the LED name. Thanks for the constructive feedback, everyone, both here and off-list. Some great food for thought. For now I think we'll keep things status quo, but with an eye to changing the name in the future. I think we should make a change for a couple important reasons: 1) To better reflect the LED community and the diversity of discussions produced here; 2) To gain more exposure and hopefully more subscribers; So with that in mind, maybe something that'll happen in the future. Then again, maybe not :) Frankly I just don't have the time to make a change like that now -- there's too much going on at the moment. I'm busy trying to launch the audettemedia.com site (getting close) and doing Internet marketing full time now for about 20 clients. If you want to know more, hit me up off-list and we can chat sometime. Hope things are well, Adam ----------------- From: Michael Linehan Subject: Adding content = picking up free money No kidding on the "free money" concept. Here's what I mean. I thought of a way to explain the importance of adding content, that will, I hope, inspire you to enthusiastic implementation. Because adding content to your site is SUCH as easy thing to do that it just about amounts to picking up free money. With almost all of my clients, from one-person businesses to substantial corporations, it's a struggle to get any decent quantity of that so-very-important content to add to the site. We all know content addition gives a critical boost to search engine rank. We all know it provides a reason for inbound linking - again boosting rank as well as bringing people directly. But a third way in which content is important is, I think, less well understood. For one client, about 50% of their incoming traffic was represented by just four phrases. The other 50% was represented by nearly two thousand distinct phrases!!! And most of those phrases were used by just one or two searchers! Individually, each phrase was of trivial importance. But the cumulative effect was huge. Could a one-page site hold those? Obviously not. Nor could a twenty-page site. To utilize the power of this phenomenon, you need to have a substantial site where an enormous number of phrases occurs both within each page and in the cross-connection of pages. So simple. Almost any business owner can do this. No technical knowledge, special software, design ability or programming knowledge required. The addition of content then gives you a very, very easy way to attract a potentially huge number of additional prospective clients. Many clients say, "Well, how much content do I need to add?", which, essentially, translates to, "How little can I get away with? Because I really don't want to do any." I suggest that the more useful attitude to adding content is, "Wow! This is so exciting. Let's add as much content as possible, as regularly as possible." Content addition represents an extremely simple, non-technical, low-cost way any site owner can dramatically improve their website results. I suggest that the effort is so little and doing it is so easy that if you don't add content, and continue to do so regularly, you're metaphorically walking past free money. (And if that content is professionally written, with effective marketing messages, so much the better.) Michael Linehan, Marketing Alchemy www.marketing-alchemy.com ======== CONTINUING =============================== From: Martyn Gay Subject: AOL browsers > My question, how can I 'use' AOL on my machine to see > what the problem is and fix it? I know you can do a free > month with AOL, but I'm nervous about being able to get > rid of them afterwards. - Nancy Cardinali, LED Digest 2484 - http://www.led-digest.com/content/view/1895/190/ Nancy, You can download AOL's browser from here. http://downloads.channel.aol.com/browser You don't need to install the full suite of AOL software, or change your internet connection. Its a modified version of MS Internet Explorer, but with quite a few improvements. Its probably a good idea to check with your client what version they are using - if they are using a very old browser then its probably very worthwhile to trade up, if only for the security issues that running old software can entail. However, even with the same browser, your experience may still differ than those of an AOL user for the following reasons: 1) AOL users connect to the internet via a proxy server. This fetches the pages directly from the internet and then serves it back to the users. This allows AOL to "cache" frequently requested pages on the proxy server to save having to fetch it from the original website each time the page is viewed. This might mean that AOL users aren't always seeing the latest live pages from your website, but are seeing a cached copy from some hours ago. AOL provides more information about this process, and how to have some control over it. http://webmaster.info.aol.com/caching.html 2) the caching system may also compress images to AOL's .art format, to further reduce bandwidth. This can lower the quality of images that AOL users see. AOL users can turn this functionality off (see link below) but obviously many won't be aware that they can do this. http://webmaster.info.aol.com/faq.html#graphics 3) With most user sessions on your website the user will connect using the same IP address for each page hit. On AOL its quite possible that the IP you see connecting to your site will change during the user's session, as they connect via different proxy servers each time. If you have any form of session management based on IP address (as opposed to cookies or a token passed between pages) this will likely cause problems for AOL users. This is only likely to be an issue if you have a dynamic site, such as a shopping cart or similar application. See AOL's explanation http://webmaster.info.aol.com/proxyinfo.html Regards, Martyn Gay ASP Shopping Cart Software www.cactushop.com -------- new post - same topic --------- From: William H. Thompson Subject: AOL browsers Dear Nancy ... This is NOT a unique-to-AOL issue. The issue your client has brought to your attention is present on other browsers (IE7; IE6; IE5), as well. The "white space" issue is present on drlindaberry.com/index.html, drlindaberry.com/testimonial.html, drlindaberry.com/classes.html and drlindaberry.com/askdoc.html, but not present on the pages drlindaberry.com/about.html and drlindaberry.com/links.html (and the other pages - as far as we examined). We suggest you revise the code on the three pages having the white-space issue to conform with the code on the pages not showing the issue. William H. Thompson Principal The Thompson Group www.thompsongroupmarketing.com ============ Sponsor Message =========== Autumn Leaves Must Fall, But Not Your PR Seasons change. How about your site's copy? When was the last time you added or updated your content to make it more end-user useful and search-engine succulent? Customers and search bots want fresh meat. www.GetWebContent.com/LED, we deliver the beef. ============ Sponsor Message =========== -------- new post - new topic --------- From: Steve Pronger Subject: Site submission > Does anyone have any information... on what the > maximum frequency amount of submissions to > Regional Search Engines and/or FFAs is allowed? - Terry Smith, LED Digest 2483 - http://www.led-digest.com/content/view/1894/190/ Hi Terry. 0. As in, zero. Never. Submit your site to a few paid-for-review directories. Establish a few good quality links. The engines will find you. If you're still having problems (unlikely as long as your site nav is SE friendly) open a Google webmaster account: http://www.google.com/webmasters/sitemaps/siteoverview Create and submit a Google site map: http://www.xml-sitemaps.com/ Submitting to search engines is a largely a thing of the past. Not necessary. By all means submit to relevant, local non-spidering engines if you believe they will drive traffic, but once you are indexed resubmitting should not be necessary. With the major engines, once you are indexed, resubmitting achieves nothing. FFAs are a complete waste of time. Steve Pronger http://www.stevepronger.com [also for reference, here's the official sitemaps.org site again: http://sitemaps.org -adam] -------- new post - new topic --------- From: Dan Eskelson Subject: PCI compliance > It's time for me to step up from my third party eCommerce > solution to hosting my own eCommerce Software, which > requires that I become PCI Compliant... Can any of you > recommend a hosting company that has demonstrated > the ability to pass daily PCI Compliance scans? - Brian Butki, LED Digest 2483 - http://www.led-digest.com/content/view/1894/190/ We have had excellent results with HostGator regarding PCI Compliance. They have remedied several compliance issues on my shared server. Our site is monitored daily by ControlScan, who initially pointed out the problems. Dan Eskelson http://clearwaterlandscapes.com ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The great awareness comes slowly, piece by piece. The path of spiritual growth is a path of lifelong learning." - M Scott Peck |
