| LED Digest 2487: User Generated Content |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. September 7, 2007 Issue no. 2487 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Adding Content: Free Money ==-- ~ Maty Matyszak "...you need a community of users who have 'invested' in your site..." ~ Michael Linehan "I stand by my (yes, very simplistic) formulation that adding copy is so easy..." --== Designing for AOL ==-- ~ Nancy Cardinali "...based on the images received, I know what I have to do to 'fix' it." ======== CONTINUING =============================== From: Maty Matyszak Subject: Content We have found that adding relevant content gets easier. However, first you need a community of users who have 'invested' in your site, to the point where they are prepared to offer suggestions as to how to make the site better. For this reason I find it is essential to keep a feedback forum running (making sure no-one can post urls in order to discourage the viagra merchants). Every now and then we get messages saying things like, 'where can I find information on XX, because your site does not have it' or 'hey, why don't you do ....' Once we have enough suggestions, we add the content, as we know people want it. I still recall one section that we developed at considerable time and expense because marketing thought it was a good idea, and it remains a virtually user-free desert. The problem with this wonderful technique is that you need plenty of pro-active users for the content they want. How do you get and keep these users? Yup, great content. That's why I said it gets easier. Maty Matyszak www.english-online.org.uk (Given the nature of this website, poorly written content is not an option!) -------- new post - same topic --------- From: Michael Linehan Subject: Content > Because adding content to your site is SUCH as > easy thing to do that it just about amounts to picking > up free money. Thanks to everyone for the excellent additions and clarifications on that post. For some of these ideas and others that could also be added - I confined myself to just one simple, key point for any readers who don't, already, regularly do it, i.e. to ***add copy***. I hoped to politely shock them into realizing what they are giving up if they are not doing so. Once the basic point has profoundly gotten through and been totally committed to, then is the best time to talk about and sort out the details --- deciding what is most useful, how much is needed, how frequently, whether to write or employ a writer, where to find a writer, what long-tail keywords are we going to add, and so on. In my mind, the first key point is for the business owner to truly and totally get the power of and the necessity for adding copy. There's no point in spending all the time planning what copy is best and how frequently it will be added if the business owner is not yet committed. (Done that. Been there. It's now written into my contracts.) And easy compared to what? Compared to numerous other business- building activities, on and off the Web. Compared to the optimization needed to get a site to #1 out of 100,000,000 page returns for the primary competitive keyphrase. So for any readers who are not already adding copy regularly, I stand by my (yes, very simplistic) formulation that adding copy is so easy, that it amounts to picking up free money. If you believe that and are, therefore, committed, the details can easily be worked out. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com ============ Sponsor Message =========== Website Copywriting FAQ Q: How do experts SEO content? A: Like this: http://www.getwebcontent.com/seocopy.php Q: What is great SEO copy? A: Read some and find out: http://www.getwebcontent.com/samples.php Q: Where can I learn about web content? A: Here: http://www.getwebcontent.com/blog and Here: http://www.getwebcontent.com/content-school.php Q: What makes GetWebContent.com/LED copy the best? A: http://www.getwebcontent.com/faq/ Q: What should I do to improve my site's copy? A: https://www.getwebcontent.com/create-login.php ============ Sponsor Message =========== -------- new post - new topic --------- From: Nancy Cardinali Subject: AOL browsers Hi All! First, I want to thank everyone who took the time to look, and to respond. I received several phone calls as well as emails. Thank you to all. This week has been... well, I also do elder care and it's been an exhausting week. Please forgive my silence. Second, I want to apologize for the absence of an email address in my post. This forced folks to use the email form on my website, which I didn't think a big deal. However, those who wanted to send screen shots (bless you!) were unsure how to send via the form - I still don't know if you can, but that's another subject for a slow day. <Moderator Comment> I never do this - but I'm butting in. About email addresses -- don't forget that with each post comes the poster's email address! It's right there under the name, encoded in the Flow-To URL. Click on it and send an email to anyone posting in the LED. Trust me, it works! I'll leave now. -Adam </Moderator Comment> Leanne Wicks sent a PDF and Cheryl Berry sent 2 .BMP files. Guess what? They do not show the same problems, meaning their browsers read them differently. Thank you ladies! See this page for the images: http://www.CardinaliDesigns.com/DrLB/browserproblems.html And finally, based on the images received, I know what I have to do to 'fix' it. William Thompson's post further clarified which divisions I need to tweek on my style sheet. Now I will attempt to collate all this information. Please understand I am NOT trying to be the expert on this. I simply feel this information may be of use to others. I thought checking my websites on Opera, Safari, IE, Firefox and Netscape on my Mac and Firefox and IE on my PC was quite enough! Wrongo. One more thing I KNOW someone out there can help me with: how do you determine what version of a program you are using on a PC? It's an easy click on a Mac, but I have yet to find the easy way on PC. * The Fix: the division widths (in the style sheet) need to be tweeked to prevent the body of the page from dropping down. This is a problem I always run into with a new design and is so simple to fix, if you have all the browsers to check it in! So let's move from fixing the coding problem to the browser issue. * I have been told it is NOT simply an AOL issue. I have to assume that is correct. * The web site renders absolutely fine in these: * On the PC (Windows XP): AOL browser - newly downloaded Firefox (latest, I assume - this is a new laptop) IE 7 * On the Mac (OS 10.3.9): Safari 1.3.2 (v312.6) Firefox 1.5 Opera 7.54u2 (free version) IE 5.2.3 (5815.1) Highest available for Mac Netscape 7.2 AOL - I did download the free version of AOL to Mac, but it won't accept my Comcast Cable connection. I'll have to play with dial-up to get it to work. Why it looks fine for me in PC IE7, but not for another is a complete mystery to me. I'm guessing I need to download IE 5 & 6 for PC; the Mac IE is version 5... it makes no sense! At this point, that is all the information I have. I am hoping we can figure out the best way to make sure our websites render correctly in all platforms, browsers. I really don't want to revert to tables for placement, but if placing a table around the page makes it work everywhere, then I'm a table dancer! :) Again, thanks for all the input. I hope I will be less preoccupied next week to answer some emails / phone calls. Nancy Cardinali www.CardinaliDesigns.com *Consolidate your online and print image for name recognition* <Moderator Comment> Remember everyone - Nancy's email address is encoded in the Flow-To URL under her name at the top of the post. Click on it to email her. -Adam ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "To begin to think with purpose, is to enter the ranks of those strong ones who only recognize failure as one of the pathways to attainment." - James Allen |
