| LED Digest 2488: Content Quality |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. September 10, 2007 Issue no. 2488 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== KeywordSpy.com Showing in Referrers ==-- ~ Jim Berry "We've reached 2 conclusions about this site..." ==== CONTINUING ================= --== Adding Content: Free Money ==-- ~ Philip Scriver "Look at the search words or phrases in your server logs." ~ Peter D'Aprix "In advertising, using professionally written copy is accepted as a no brainer..." ~ Shel Horowitz "...with a strategy like this, recognize that most visitors are not your customers." ~ Tom Aman "...*good content* can become *poorly written* due to the use of bad grammar." --== Designing for AOL ==-- ~ Nancy Cardinali "Anyone who wants to participate in trying to figure out this browser thing should go to..." ========== NEW =================================== From: Jim Berry Subject: KeywordSpy.com Over the past few weeks, I've noticed www.keywordspy.com as a referral in our daily web stats. We've reached 2 conclusions about this site: 1) They scraped Google Ads that we ran in July and are using them show "my competitors" what Ad variations we used - of course, I'm certain we paid for them to do this. 2) Their keywords include "zookkeeper duties" - I imagine that "zookkeeper" and "bookkeeper" is close enough for illustration purposes. ;-) Anyone familiar with this site? Jim Berry Director of Sales & Marketing www.BookkeepingHelp.com ======== CONTINUING =============================== From: Philip Scriver Subject: Content > The problem with this wonderful technique is that > you need plenty of pro-active users for the content > they want. How do you get and keep these users? - Maty Matyszak, LED Digest 2487 - http://www.led-digest.com/content/view/1899/190/ I don't use a feedback form but there is a really good way to learn what people are looking for on your site (whether you have it or not). Look at the search words or phrases in your server logs. I do a daily and monthly check and can often tell when somebody is thinking of making a booking as they often look more than once. I also take a close look at all the repeated words in the "stats". I have developed many pages using those repeated words either on my walking and cycling travel website or my book website. Often I have found that if I throw away my ideas on how a word is spelt I can generate brand new clients and brand new income streams. I used to always spell things correctly but thanks to my unseen visitors I make more income from "walking in the Cotswalds" than from "walking in the Cotswolds" and my biggest win was learning that I don't spell National correct it should be Natonal !! But each spelling has a content generated page. On this last note, has anybody else seen that the "modern generation" often type as they would in text messaging rather than as in a dictionary. I again find the use of these text messaging words can either be incorporated into an existing page or I can generate a new page with the text messaging word; and that doesn't take a lot of effort - just read the "stats". Philip Scriver Explore Britain Guided & Self-Guided tours at: http://www.xplorebritain.com Books & Maps at: http://www.xplorebritain.co.uk/default.asp -------- new post - same topic --------- From: Peter D'Aprix Subject: Content I could not agree with Mark Welch more! In advertising, using professionally written copy is accepted as a no brainer and has been for over half a century. Why? Because a good copy writer can get across the important selling points more clearly and with fewer words than other professional writers including journalists let alone the man on the street. It is a special skill, not just to compress the message but to use the language that will have an impact on the target audience. In an age where young people of college age and recently graduated where text messaging is a normal method of communication and all that text messaging implies (a short hand with truncated words, no spelling norm and very, very short bursts of text), this is getting even more important that it has been in the past. These young people are on the early steps of the job ladder or just arriving. They are or soon will be making buying decisions. Most site visitors want the "meat" immediately. Older people want it; younger people expect it. If they find what they want with a quick scan, then they will drill down to more fully developed copy. But providing the "meat" in a few well chosen words is a skill few of us have even if we can write. But convincing a client to fork over the extra budget is like puling teeth, I agree. Can anyone share some cogent and compelling arguments that have their clients to do so? They would be much appreciated. Peter D'Aprix - Visual Communications http://peterdaprix.com ============ Sponsor Message =========== Search Engines Love Seasonal Content At http://GetWebContent.com/LED, we take the time to learn about your products and services. Then we produce useful topical content related to the current season. Search engines spider your seasonal content and add it to their index. Users enter your site via the seasonal content and convert to sales. For a no obligation quote on seasonal content: http://GetWebContent.com/LED ============ Sponsor Message =========== -------- new post - same topic --------- From: Shel Horowitz Subject: Content I believe in content-rich sites. My two largest sites together have over 1500 articles -- most of which I did not write. None of them cost me any money, though some cost significant time in editing up to my standards. As a result, my sites are Google magnets -- and have a nice little sub-revenue stream from Google ads. One caution, though: with a strategy like this, recognize that most visitors are not your customers. Conversion rates will be off-the-charts low because these people didn't come with the intention of buying form you. Solution? Monetize them in other ways (like displaying google ads) and work on attracting those who in fact *are* your customers, either to the same site or to different ones. I'm currently operating nine websites. Some are one-page sales letters, some are massive portals. Shel Horowitz Marketing Strategic Planning, Consulting, and Copywriting http://www.frugalmarketing.com -------- new post - same topic --------- From: Tom Aman Subject: Content In LED 2487 there was a post by Maty Matyszak. Following his signature was a link to his site (www.english-online.org.uk) and under that was the comment *(Given the nature of this website, poorly written content is not an option!)* When creating content, be careful because *good content* can become *poorly written* due to the use of bad grammar. If you are a content writer or an SEO who may have reason to write words for a site, incorrect grammar may well raise questions in the mind of the reader / potential customer as to whether or not you can be trusted to do the job. The most common error I see is with the incorrect usage of the words amount, number, less and fewer. For example, a surprising people would consider the sentence *I have a large amount of coins in my pocket but I have less coins than Joe.* to be correct, but it is not. The grammatically correct sentence is *I have a large number of coins in my pocket but fewer coins than Joe.* The rule is that *amount* and *less* relate to things that are measured in bulk (as do quantity, little and much); *number* and *fewer* to things that can be counted (as do few, fewer and many - they refer to things measure in discrete units). I am always amazed when I see the wrong word used in a newspaper or magazine headline or article where it has been written by someone whose livelyhood depends on the written word. Have a look at http://wsu.edu/~brians/errors/amount.html for information about the amount / number error and http://wsu.edu/~brians/errors/errors.html for details of other common errors made by many people. Tom Aman Aman Software http://www.cyberspyder.com -------- new post - new topic --------- From: Nancy Cardinali Subject: AOL browsers Anyone who wants to participate in trying to figure out this browser thing should go to http://www.drlindaberry.com, then email me at This email address is being protected from spam bots, you need Javascript enabled to view it with your browser & version as well as your platform (PC or Mac) and what operating system you are using. I'll wait about a week and post the results. If anyone has a better idea, I'm all ears. Nancy Cardinali ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Let the refining and improving of your own life keep you so busy that you have little time to criticize others." - Jackson Brown, Jr. |
