| LED Digest 2506: The Hiring Challenge |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. October 4, 2007 Issue no. 2506 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Hiring a Marketing Manager ==-- ~ Bogdan Fiedur "I'm facing a challenge. How will I be able to evaluate such a person?" --== Using Google Analytics & AdWords ==-- ~ Peter D'Aprix "...Analytics also helps you analyse AdSense and AdWords." ==== CONTINUING ================= --== Placing Links on Client Sites ==-- ~ Maty Matyszak "...how do these websites rank in the SERPs?" ~ Alex Hughart "I see arguments for both sides..." ~ Al Toman "I would also like to see internet marketers and seo dudes/dudettes signature..." ~ Chris Nielsen "I appreciate your honesty in posting to the list..." ~ Dan Rosenfield "Why wouldn't I want to help her business grow?" ~ David Spahr "I have websites because I have ideas that are not yours." --== Email Overload ==-- ~ Veronica Yuill "What security and privacy guarantees do [Google] offer?" ========== NEW =================================== From: Bogdan Fiedur Subject: Hiring Marketing Manager Hello Everybody, For years I have been developing my own company which offers advertising on the net and have had some success with growing it and producing sizeable revenue with very good revenue to employee ratio of about $250,000 per employee per year. I have gotten to the point right now where I believe I need high powered Marketing Manager who could help bring my company to the next level. Who could develop partnerships, strategies and help with designing of new directions. I'm about to start placing ads in online job sites, but I'm facing a challenge. How will I be able to evaluate such a person? How can I evaluate such future member of my organization who should bring skills into my company, which I'm not aware of from my own experience. I hired many employees over the years, but they usually were programmers, customer support representatives for whom there are well designed certification tests and technical evaluation is relatively easy. I'm looking for some ideas. Bogdan Fiedur CEO Adlandpro.com -------- new post - new topic -------- From: Peter D'Aprix Subject: Google Analytics, Checkout and AdWords > I've used probably 10 different stats programs over > the past 5 years. I also prefer free, simple, and easy > to use. While many have strengths and all have > weaknesses, I've been consolidating my sites all > to Google Analytics. For me it gives me: - Mark Bishop, LED Digest 2502 - http://www.led-digest.com/content/view/1914/190/ I want to thank Mark for this excellent post. At least for me it is excellent. I have clients (myself too) that use some of the Google products but I have been using AddFreeStats.com (a free and quite good but not perfect free tracking) reasonably successfully but it only goes so far. But Mark's link to Google Analytics led me to Google Checkout. I'm already using AdSense and Adwords on various sites. Google seems to be doing a good job of linking the usability of its various products so that Analytics also helps you analyse AdSense and AdWords. At least this is how it looks. But has anyone from LED actually used the "suite" of tools successfully? Sure Google has a video of a happy camper who has prospered using the suite, but then they would wouldn't they? If so I would very much like to hear about it. Google also has blogger.com. I am doing a redo of a simple product intro site I made a few years ago (wind-chaser.com). Now the client has actually got product being produced and in a container on its way to us (affordable land sailors for the whole family would you believe) and suddenly after several years of a languishing site I have to fall all over myself to help them sell 300 of these things as fast as possible. So a suite of interacting tools seems like a very good idea to me. BUT is it? Please share. Thanks you. Peter D'Aprix - Visual Communications http://peterdaprix.com ======== CONTINUING =============================== From: Maty Matyszak Subject: Placing links - hidden links? > Sometimes, I'd "hide" my link behind an image, with > only text in alt tag showing my company's name; sometimes, > I'd even leave a transparent image linked to my website, > with the same alt tag thing. - Boris Poljuha, LED Digest 2504 - http://www.led-digest.com/content/view/1916/190/ A hidden URL on the home page, transparent images linked to the website? I see. On a different topic, how do these websites rank in the SERPs? Maty Matyszak -------- new post - same topic --------- From: Alex Hughart Subject: Placing links To place or not to place.... I see arguments for both sides but, let's say, the work should be signed. The question is what kind of work are we signing? Is it the visual design, copywriting, photography, seo, custom applications, ecommerce development, etc.? We all know that a good website has so many different components, rarely done by the same person or even agency. So, who gets the credit? One solution - that would definitely "cheapen the overall experience" - would be to have long movie-type credits to include everybody, from directors to food caterers. On the other hand, being properly credited for the work done is essential in this freelancing world we live in. Maybe the solution is to have an entity, a guild of some sort, in charge of categorizing the work, assigning credits, deal with potential disputes, etc., similar to the entertainment guilds. Clients would have the added benefit of being able to check somebody's work endorsed by a reputable (hopefully reputable!) third party. I'm talking here of simply putting a name to a job done, without free-for-all reviews that are not always helpful (50% loved it, 50% hated it) and easily manipulated. Clients can go from there and look for further references if they wish. Does something like this already exist? Alex Hughart http://www.bonsavon.com ========= Begin Sponsor Message ========= Autumn Leaves Must Fall, But Not Your PR Seasons change. How about your site's copy? When was the last time you added or updated your content to make it more end-user useful and search-engine succulent? Customers and search bots want fresh meat. www.GetWebContent.com/LED, we deliver the beef. ========== End Sponsor Message ========== -------- new post - same topic --------- From: Al Toman Subject: Placing links Case in point. When I reviewed the Adam guy's web site, the first thing I did was clickity-clicked on the "designed by link". Especially, recovering from cancer, with limited site, I read it as Brass Balls. Man, I was plain curious! Anyway, when I come across a nice site design I'm interested. You bet! I'm also interested when I come across a crap web site. But that's me being in the business. I would also like to see internet marketers and seo dudes/dudettes signature the web sites they worked, as well. Do y'all think that THAT will ever happen!?! When I do contract work, it's in the contract. My link appears. If the client wishes otherwise, they can freely opt to nix it. Of course the contract price doubles ... JUST KIDDING. Listen, most everyone claims that the W.W.W. is about information. Content. Well amigos, the link(s) are information. Most befitting, hey? And yes, I used the browser's Google search box to get to Audette Media. Any complaints? Click on the link below and I'll tell ya why. signed: anonymous Al studio9 web design -------- new post - same topic --------- From: Chris Nielsen Subject: Placing links > Sometimes, I'd "hide" my link behind an image... - Boris Poljuha I appreciate your honesty in posting to the list, but the transparent image link clearly only serves one purpose, and that is to provide you with the benefit of a link. That's widely considered search engine spam and it could have a negative effect on the client's site, or yours, if detected or reported. If you are asking the client for permission to add your image or link then I don't see a problem, except if it's "hidden" and your client does not understand the "risk". Thanks, Chris Nielsen Nielsen Technical Services -------- new post - same topic --------- From: Dan Rosenfield Subject: Linking to Website Designers I would like to remind LED readers that it may well be the client's idea to link to his/her website designer. My designer webchick.com not only designs and maintains my sites at reasonable cost, she also links to them from her website and announces them in her blog. Thus, I insist that her logo (with a link) appear on my sites. Why wouldn't I want to help her business grow? Dan Rosenfield http://www.college-scholarships.com -------- new post - same topic --------- From: David Spahr Subject: Placing Links on Client Sites If I were hiring a designer for my site I would either not hire you or I would remove the link if it was in the footer of every page. I would want my site to utterly rock. The operative word is "my". If my visitors wanted to know who was responsible for my site's design rocking I would be glad to tell them. If you wanted a link in one or two unobtrusive, appropriate places that would be fine. I certainly don't need my visitors having the opportunity on every page to leave and visit an unrelated site (yours). If I provide the ideas, concept, content, and money for the project I'm certainly not sharing the copyright. The only kind of contract I would enter into would be a "work for hire" contract. What if I want a change later on and bring in someone else? Am I going to let them have a piece of the action too? Change the footer and have you come back later and complain or litigate? I have websites because I have ideas that are not yours. That's why copyrights, patents, and trademarks exist. I'm just bringing you in to help me execute my ideas. To me, a site with the designers name in the footer of every page does not rock. If you tried to force that by contract, I would get someone else. If you are as good as you think you are, people will ask. David Spahr http://stereoviews.com -------- new post - new topic --------- From: Veronica Yuill Subject: Email Overload - Using Gmail Hi Adam The other Adam's system for archiving email sounds great from an organisational point of view. But I've always hesitated to use gmail for business and even personal mail because of privacy concerns -- currently I pretty much only use it for list subscriptions like this one. I know Google "doesn't do evil" ;-) but how do you know that will always be the case? If you store all of your email on their servers, they will end up knowing a heck of a lot about you. What security and privacy guarantees do they offer? What happens if you wake up one morning and your email archive has disappeared? I'd be interested to hear your and Adam B's take on this. Regards Veronica Yuill www.archetype-it.com/thebackburner/ ------------------------------------------------------- The LED Digest is sponsored by: GetWebContent.com The Web's Most Experienced SEO Content Providers. Free no-obligation proposal: http://GetWebContent.com/LED SEOToolSet.com Bruce Clay's Search Engine Optimization Training & Certification Join the certified SEO directory: www.SEOToolSet.com/training/ The Archives: http://www.led-digest.com/content/view/126/189/ Subscribe: http://www.led-digest.com/content/view/52/187/ Unsubscribe, Change Email, or Hold / Resume Delivery: http://www.led-digest.com/content/category/4/17/201/ (c) Copyright 1995-2007 Orange Wheel, LLC. 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