| LED Digest 2534: SEO Forums and Celebrities |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. November 13, 2007 Issue no. 2534 .............................................. .....IN THIS DIGEST..... ======= NEW ===================== --== The Value of SEO Forums & Celebrities ==-- ~ Debra Mastaler "...self-promotional people tend to get a lot of attention but...that's the case in any industry..." --== What Happened to the Google Lawsuit? ==-- ~ Jack Nesbit "It was a pretty sneaky settlement, no cash back and one that committed you to advertise more..." ==== CONTINUING ================= --== Are there Secrets in SEO? ==-- ~ Lee Odden "Too many consultants...get caught up in the technical and tactics du jour of SEO..." --== Creating a Search Engine ==-- ~ Brad Waller "We have been using Lucene..." ~ Hitesh Patel "We have used Lucene for various set of applications successfully..." --== Stop Supporting IE 6? ==-- ~ Tom Anson "Your programmer needs to give you what you need for your clients." ========== NEW =================================== From: Debra Mastaler Subject: SEO Forums > Which is why I rarely post in SEO forums these days. > You simply end up arguing with dogmatic, myopic nitwits > who have a very limited scope of understanding. - Dirk Johnson, LED Digest 2530 - http://www.led-digest.com/content/view/1945/190/ Ouch Dirk, that hurts since I am one of the people you've talked to about reciprocal links in an SEO Forum: http://www.highrankings.com/forum/index.php?showtopic=22885&st=45 (Skip down to post #53 and go from there.) No one in that thread was myopic or a nitwit based on the definitions I use for those terms. As a matter of fact, it looks like people were agreeing with you. And I'll say "Ouch" for my fellow SEO's / link builders in these other forum threads you participated in. Like our conversation, I can't find where anyone was disagreeing with you or sounding myopic: http://forums.searchenginewatch.com/showthread.php?t=8541&page=2 http://forums.searchenginewatch.com/archive/index.php/t-9185.html http://www.webproworld.com/insider-reports/5241-content-search... You wrote: > Once an SEO consultant reaches that "celebrity" status, > they have acquired enough momentum and a horde of > parroting disciples to reflect away any inquires as to their > qualifications and source of their theories. Your preface to what I quoted was the idea that anyone can hang an SEO shingle and profess to be one. That's true and I agree. I'll also agree self-promotional people tend to get a lot of attention but point out that's the case in any industry, ours is not unique. However, how you can come to the conclusion that "celebrity" SEO consultants deflect "inquires as to their qualifications and source of their theories" is puzzling. I think it's a disservice to people in the SEO community to have you present a comment like that as fact when in reality, it's your perception and interpretation of what you read. I find it insulting to suggest any of us supporting or citing another SEO is doing so as part of some manipulative scheme. People, even those considered an SEO "celebrity" can cry wolf or produce bad intel for only so long before the masses pick up and go home. Give us parrots some credit here. You also wrote: > Because of that flimsy business background, they treat > SEO issues as a game, and not genuine marketing. They > advise that their clients do things that make no sense, > from a fundamental marketing perspective... Whatever it is you're eating or drinking that allows you to hear through office walls and know what SEO's are telling their clients - I want some. Debra Mastaler http://www.alliance-link.com ========= Begin Sponsor Message ========= When The Going Gets Busy, The Busy Get Gone! Ever since we launched www.GetWebContent.com/LED we've been advertising here with great results! So great, we can't accept new clients for awhile. Fact is, we simply underestimated the demand for professionally written custom copy. See you again as soon as we get caught up. Thanks to those of you who are now repeat clients! www.GetWebContent.com/LED ========== End Sponsor Message ========== -------- new post - new topic -------- From: Jack Nesbit Subject: Whatever Happened to the Google Lawsuit? I notice now that Google offers BOTH pay-per-click advertising AND pay-per-impression advertising. Could it be that they just got too many complaints about click fraud? Whatever happened to the lawsuit that Google supposedly settled? A year or two ago, I forgot already how long it is, they supposedly settled a lawsuit about click fraud that awarded free clicks equal to however much the plaintiffs (it was a class action suit) spent on future PPC advertising, up to a certain amount on a one for one basis. We were involved in that, we got a letter from them laying out the specifics of the settlement. And that was the last we heard of it. It was a pretty sneaky settlement, no cash back and one that committed you to advertise more going forward rather than get back some of the tens of thousands spent, you had to spend more to get the benefit of the free clicks. But even that seems to have fallen by the wayside. Does anyone have any info on this? Google does not even answer our emails about it. Jack Nesbit jewelex.com ======== CONTINUING =============================== From: Lee Odden Subject: SEO secrets > Most "SEO work" does not include the higher-level > online marketing strategy and development... - Dirk Johnson, LED Digest 2533 Exactly. Some companies may not need strategic online marketing consulting services, but nearly all of those companies appreciate SEOs who are capable in those areas. Too many consultants (and some company marketers) get caught up in the technical and tactics du jour of SEO and not on the bigger picture of where search fits within an overall marketing program. It's a matter of the whole being worth more than the sum of its parts when optimization knowledge can be coordinated across a company's creation and promotion of digital communications. Lee Odden http://www.toprankblog.com http://www.misukanisodden.com -------- new post - new topic -------- From: Brad Waller Subject: Search engines > Okay, obviously, the Google databases are not this simplistic, > but (in general terms) probably work in a similar way... Which > leads to - what words should be dropped? And what should > be weighted differently... - John Smart, LED Digest 2531 - http://www.led-digest.com/content/view/1946/190/ John Smart asked about setting up a search engine for his site. When you select a search engine for your site, you need to be able to tweak it and modify priorities. I don't know how many do allow for this, but you need it. We have been using Lucene ( http://lucene.apache.org/ ) which allows us to give more priority to certain fields, and even ignore others. I'm not aware of similar products as we have been happy with this for quite a while. Brad Waller Manage and Sell your own site advertising http://adjungle.com -------- new post - same topic -------- From: Hitesh Patel Subject: Search engines > Each field of the job is weighted... so a keyword hit > in a job title is worth more than a hit just in the description > of the job (in the same way Google ranks a keyword > hit in a page title higher than standard text on a page). - Martyn Gay, LED Digest 2532 - http://www.led-digest.com/content/view/1947/190/ It's interesting how Martyn is searching against data. For both of these, I believe Lucene based search engine is the solution. When you are searching either movie listings or job bank, you have to apply the notion of weighted queries, range searches, scoring, similarity, fuzzy algorithms, etc. We have used Lucene for various set of applications successfully, including interdiction systems, product catalogs, new paper archives, etc. Lucene is an open-source Jakarata Project. Regards, Hitesh Patel webinfoinc.com -------- new post - new topic -------- From: Tom Anson Subject: Browsers > ... what would you guys do? Demand an IE6 work-around > from the programmer? Tell the clients to get out of the '90s > and come to terms with today's Internet? - Beth Ann Earle, LED Digest 2528 - http://www.led-digest.com/content/view/1942/190/ Hello, fellow LEDers, I'd like to respond to Beth Ann Earle's question about IE6. I'm not a technical person, so my response is strictly from the philosophical angle. But, it seems to me that you work for your clients and your programmer works for you. Even if your clients are stuck in the 90s, it's their website, not yours or your programmer's. And, who's to say that their clients / customers are any more up-to-date than they are. I know that many of my customers are not up-to-speed with computers or the internet. Another point: Your clients may not be the only ones who would like to print out the web pages. I know of a fair number of people who do that quite regularly. A button to a printer-friendly, text-based version might not be adequate, either. Some people like the formatting. It can make the page easier to read. And, notice that IE6 is still used by nearly 35% of searchers. Depending on the customer / client, it could be much higher. You can't just say they don't matter. The bottom line is: Your programmer needs to give you what you need for your clients. It's not his decision to make. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Footfalls echo in the memory Down the passage which we did not take Towards the door we never opened Into the rose-garden. My words echo Thus, in your mind." - TS Eliot |
