| LED Digest 2537: Friday Smorgasborg |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. November 16, 2007 Issue no. 2537 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== <Moderator Comment> ~ A Shout-Out ~ Your Most Effective Marketing? ~ Copywriter Needed --== Malware Hijacks Banners ==-- ~ GJ Berg "...[they] snuck in through the DoubleClick network have hijacked legitimate sites..." ==== CONTINUING ================= --== International SEO ==-- ~ Thomas Schmitz "Be sure the web site is hosted in the country it is targeted at." --== Great Newsletters ==-- ~ Shel Horowitz "I liked the previous formats [of Ralph Wilson's newsletters] better." --== Changes in Search Marketing ==-- ~ John Brumage "The only real level playing field is organic search." --== What's Considered Duplicate Content? ==-- ~ Tom Anson "I have some anecdotal 'evidence' to share..." ========== NEW =================================== <Moderator Comment> Greetings LEDer, Before getting to the question of the day, a quick shout-out: Congrats to Derrick Wheeler. Not only is "The D" (as I'm officially calling him now) a real savvy search marketer, he's also pretty good at Wii Bowling. Derrick recently moved on from doing SEO for Acxiom Digital here in Bend, to Microsoft up in Redmond. His official title is Senior SEO Architect, so don't mess ;). Rock on brother - http://www.pubcon.com/bios/derrick_wheeler.htm Now that that's out of the way, to the business at hand... 1) YOUR MOST EFFECTIVE MARKETING? I have a simple question for you. What's the most effective marketing technique you've ever done for your website? 2) COPYWRITER NEEDED I have a friend in need of a copywriter. Normally I'd refer them directly to our sponsor, www.GetWebContent.com/LED, but there's an urgency here and GWC is pretty swamped at the moment (and not taking new clients). If you know someone, or are yourself a top-class copywriter, please email me and I'll connect you with the client. That's it from me. Short issue today, it's still quiet. I'm using up some of the backlog of posts. Have a tremendous weekend :) -Adam ------------------- From: GJ Berg Subject: Malware Hijacks Banner Ads http://www.wired.com/techbiz/media/news/2007/11/doubleclick A number of malware banner ads snuck in through the Double Click network have hijacked legitimate companies' web sites through use of flash security breaches. I experienced this myself about ten days ago. (Fortunately on a Mac. Easiest way out was to exit the browser.) gj berg ======== CONTINUING =============================== From: Thomas Schmitz Subject: International SEO QUESTION: "How do you optimize international sites? As an American SEO, how can I offer UK businesses my skills? What's different, what's the same?" ANSWER: - A lot of the technical SEO stuff will be the same so it's not that difficult a job. - Be sure the web site is hosted in the country it is targeted at. - If local top level domains are generally used in the market, use the one that is most used. - Find a keyword resource for the area. Keyword Discovery has several geographic databases for this. - Get links from local resources. - Keep up with the local search industry and participate online if possible. - Go to international conferences. Thomas Schmitz Marketing Piranha http://www.marketingpiranha.com -------- new post - new topic --------- From: Shel Horowitz Subject: Newsletters Beyond what's already been mentioned... I've been reading Ralph Wilson's Web Marketing Today since around the time of Noah's Flood -- though I confess I liked some of the previous formats better. For copywriting and general marketing, Gary Bencivenga's very-occasionally-published Bencivenga Bullets, Robert Middleton's More Clients, CJ Hayden's Get Clients Now, Michael Masterson's ETR daily (though I can't keep up with it). Probably a bunch of others I'm forgetting. For a weekly reminder of how to behave around other people more gently and more effectively, Bob Burg's Winning Without Intimidation and Shmuel Greenbaum's Kind Words. To keep up with the book publishing world (which brings me most of my clients), newsletters from Dan Poynter, John Kremer, Fern Reiss, Brian Jud, Penny Sansevieri, and Francine Silverman, as well as three busy discussion lists: pub-forum, self-publishing,and my own smallpub-civil. Of course, I enjoy my own four monthly newsletters. the two that re most relevant here are Monthly Frugal Marketing Tips, now in its eleventh year, and Positive Power of Principled Profit. I got frustrated a few months ago and openly asked if I should keep publishing. I got deluged by people saying yes, please do, we look forward to it every month. Jeez, no wonder it's so hard to get my work done -- I'm too busy reading! <wink>. BTW, regarding discussion groups. I've launched one for marketers who are interested in progressive social / environmental change -- stuff like world peace, ending poverty, cleaning up our planet. My hope is that we can become a think tank for progressive ideas, and then use our marketing skills to crate tipping points throughout society. If you want to be part of that discourse, go to yahoogroups and search for marketersforsocialchange Shel Horowitz Principled Profit: Marketing That Puts People First Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org ========= Begin Sponsor Message ========= Sometimes Demand Totally Outstrips Supply www.GetWebContent.com/LED was developed to provide unique web content written by full-time professionals. Since the writers spend a lot of time working with each client, their workload maxes out fast. Now they're so maxed we have to stop accepting new clients for a bit. See you soon. Thanks to those of you who are now repeat clients! ========== End Sponsor Message ========== -------- new post - new topic --------- From: John Brumage Subject: SEO changes > Paid search is going big business. The little guy > is being squeezed out, and costs in the already > obscenely expensive Adwords network are reaching > ever higher levels. What are your thoughts? - Adam Audette, SEM 2.0 List The only real level playing field is organic search. Evan a small company can achieve good results if they have well written copy, and create natural links. Another, often overlooked, way to get traffic is off net promotion, I have had success with silk screened urls on knitware (e.g.. T-shirts) and then giving it away. This would be effective on other giveaway items esp. that relate to your website. For example a heating company could get URL on thermometers. Just don't use ball point pens... No one looks at the advertising on a pen until it stops working. Then they say to themselves, "Where did this Piece of junk come from..." and look at your ad. Best holiday wishes to all. John Brumage Disco Legend Zeke -------- new post - new topic --------- From: Tom Anson Subject: Duplicate content Hi fellow LEDers, The question has been raised about what Google sees as duplicate content. This is a question that I asked myself for quite some time, after hearing about it in LED Digest. I put off doing anything about it until two people I really respect and trust (Adam, you're one of them) recently made an issue of it concerning my website. While I understand the following isn't scientific and won't satisfy a lot of the experts, I have some anecdotal "evidence" to share. Over the seven plus years that I've had my site (www.therapeutic-grade.com) up and running, I've done a number of redesigns. One consequence of this is that I had some essentially abandoned pages sitting in some directories -- to which there were no direct links within the site -- but there were other pages with much the same content linked within my site. Well, I recently added a robots.txt file to exclude the spiders from those abandoned pages. Within about a week, my home page went from indexed-but-buried-so-deep-it-was-invisible to number 39 in the Google SERPs for young living essential oils. That's out of 2,030,000 pages. Another page, www.therapeutic-grade.com/products/blends/peaceCalming.html, which I posted about some time ago because it, too, was indexed-but-buried-so-deep-it-was-invisible or moved to the supplemental index, had moved up to number 5 in Google SERPs for the term peace and calming. Another page, www.therapeutic-grade.com/products/blends/valor.html, which had been likewise invisible had moved to #1 for the term valor oil. I then added the commands to my .htaccess file to redirect //therapeutic-grade.com, //ansononline.com, //www.ansononline.com and //abc.eznettools.net/D405742/X367200/index.html to //www.therapeutic-grade.com, my "real" home page. My listing in Google for young living essential oils went up to #21. While I realize that this is nothing to plan your life around, I think it gives a pretty good indication of what Google thinks of "duplicate" content that isn't really duplicate, just the way browsers work. Hope this helps. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "People never lie so much as after a hunt, during a war or before an election." - Otto von Bismarck |
