| LED Digest 2539: Trends in Ecommerce |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.GetWebContent.com/LED : the LED's Key Sponsor The Web's Most Experienced SEO Content Providers. www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. November 20, 2007 Issue no. 2539 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Trends in Ecommerce ==-- ~ David Spahr "...the devaluation of the dollar in Europe may open more possibilities to sell there." ~ Shel Horowitz "I could stretch one tea bag to four cups and make it last for hours at a cafe." --== International SEO ==-- ~ Maty Matyszak "...it is more important is that you use the appropriate colloquial English." ~ Dirk Johnson "...my mates are just too flat knackered to learn proper English." ~ Tom Aman "...cars have bonnets and boots, babies are wheeled in prams or pushchairs, etc..." --== Reciprocal Linking ==-- ~ Peter D'Aprix "...search engines won't index pages that are 7 layers deep?" --== CSS iFrames ==-- ~ Al Toman "The gentleman had an issue with the pure css 'faux pas' iFrame..." ======== CONTINUING =============================== From: David Spahr Subject: Selling High vs Low Dollar Items > ... people selling low dollar items have a much > more secure sales future laid out in front of them > because their sales will be less likely to be hurt > in an unstable economy. - Jim Gatton, LED Digest 2538 - http://www.led-digest.com/content/view/1953/190/ I sell non-essential items for a wide range of prices. I used to not put anything on that was worth less than $20. I decided to try putting on a lot of lower priced items and they are selling. It has certainly caused me to rethink what I will be doing this winter. I think the devaluation of the dollar in Europe may open more possibilities to sell there. I'm certainly hoping. I have a European and British site that could be busier. Certain European countries generate a lot of sales. Brits don't buy much. Germany, Netherlands, Spain and Portugal are active. Italy and France nada. The euro is worth $1.46 at this point. Wow. People were buying from me when it was at $.86. I hope to do my little bit to level out the trade deficit. I think we need to consider that the price of energy is going to cause people to travel less. They will likely let their fingers do the walking more. This is a good thing. Also, why are we not talking about web 2.0 more in these discussions? I brought up YouTube a while back and it was a relatively short thread. There are so many possibilities for us to do meaningful videos now. So many businesses could apply their imagination to make cash generating video presentations. Remember "Will it blend"? Cross linking these videos on to MySpace and Facebook may have value. Facebook has an add-on called "Fun Wall" that allows easy posting of photos and YouTube videos. This is not a fad. This is what is next. YouTube is already changing the world significantly. Political atrocities happen in Myanmar and it is televised within 20 minutes. The news media pays people to monitor YouTube 24 hours a day. The tip of the iceberg. I see foreign posters all the time indicating that they are working on learning English. The power of this is more likely to spread English than Chinese. We are being delivered into a new world quite rapidly. New paradigm! David Spahr http://stereoviews.com -------- new post - same topic --------- From: Shel Horowitz Subject: Ecommerce trends > ... people are more likely to continue the purchase > of non-necessities (MP3 players, music, candy, etc.) > online rather than the more mundane necessities / > staples of life during a downturn in the economy. - Jim Gatton Well, when I was desperately poor in the 1970s, I bought a lot of luxuries. But I bought them used. No matter how low my finances got, I could find 25 or 50 cents for a used book or record album. In those days, I could stretch one tea bag to four cups and make it last for hours at a cafe. It's from this period of my life that I did the "research" for The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook -- I lived it! (Of course, there's ample evidence that some people do buy luxuries they really can't afford. I forget which marketing guru it is that says "rich people have big libraries; poor people have big TVs. But the smart ones are frugal about their luxuries.) So yes, poor folks spend on luxuries -- but not necessarily in a way that helps the market! Shel Horowitz, award-wining author, Principled Profit: Marketing That Puts People First Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org ========= Begin Sponsor Message ========= Sometimes Demand Totally Outstrips Supply www.GetWebContent.com/LED was developed to provide unique web content written by full-time professionals. Since the writers spend a lot of time working with each client, their workload maxes out fast. Now they're so maxed we have to stop accepting new clients for a bit. See you soon. Thanks to those of you who are now repeat clients! ========== End Sponsor Message ========== -------- new post - new topic --------- From: Maty Matyszak Subject: International SEO > Learn how to spell in UK English. Optimise, > not optimize. It could be a vital difference. - Richard Stubbings, LED Digest 2538 Good idea, but not the best example. Many British people use 'Oxford' spelling which is perfectly legitimate British English, and which spells 'optimize' in this way. I would suggest it is more important is that you use the appropriate colloquial English. For example most Brits do not know what a Monday morning quarterback is, (despite being pretty good ones themselves), but if you asked them to 'take a butchers at the neighbour's waggon because the MOT was not on the level and someone was going to pop their clogs in the thing' they would be able to offer informed comment. However, if you are aware of the issue, it is easy enough to write text that works well for audiences on both sides of the Atlantic. Indeed, with a different hat on, I write for Thames & Hudson; a publishing company which does exactly that. Maty Matyszak www.knowyourcat.info -------- new post - same topic --------- From: Dirk Johnson Subject: International SEO Oh, bloody hell. At the end of the day, my mates are just too flat knackered to learn proper English. Brill advice that we will press into service, though. :) Dirk Johnson -------- new post - same topic --------- From: Tom Aman Subject: International SEO Raises an interesting question / problem. If optimis(z)ing for a UK site, by all means use UK English, and that involves a lot more than just spelling differences because you have to remember that cars have bonnets and boots, babies are wheeled in prams or pushchairs, etc., etc. But what about for a truly international site where product is being marketed to many, many countries? What spellings and English forms should be used in those cases? Tom Aman http://www.cyberspyder.com Home of CyberSpyder Link Test -------- new post - new topic --------- From: Peter D'Aprix Subject: Recip linking > Reciprocal linking for me is just part of > overall link building strategy with includes > those new-age tactics like bookmarking and > social media. - Steve Pronger, LED Digest 2538 Steve I enjoyed your email. But it raised a point for me that I wonder if you could expand on. You mentioned with a tongue in cheek tone, "So I've added it to a links page 7 layers deep so no human will ever find it and which isn't indexed with any search engine..." Obviously, you and people with your level on expertise know many things that many of the rest of us don't. But this sentence would certainly seem to state that search engines won't index pages that are 7 layers deep. So how many layers deep will they go? And which search engines? I have had pages indexed that are more than 7 layers deep, so I must just be lucky, but I am also just about to do a restructuring on two client sites to make them more search engine friendly and this is important information. Thanks. Peter D'Aprix http://www.peterdaprix.com (further down the learning curve than you are, for sure!) -------- new post - new topic -------- From: Al Toman Subject: iFrame uFrame we ALL frame Hello LEDerers, Sunday I received a note about ... > I'm preparing a new website and I'm using the CSS > example you gave in the LED Digest 2449 : > http://www.led-digest.com/content/view/1855/190/ The gentleman had an issue with the pure css "faux pas" iFrame found at http://studio9.ws/businessblue34.php There is another alternative thanks to Babo, Comet, Mr. Clean, I mean, Ajax. The example is located at http://studio9.ws/ajax/ This should "clean" things up. And please click on the Google Ads. I could use a beer about now. Wait a minute? I can't drink beer! Anyway, that's how I'm getting paid. Al Toman studio9 web design (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "I like pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals." - Sir Winston Churchill |
