| LED Digest 2550: Marketing Trends in 2008? |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.WillMaster.com/Master : the LED's Key Sponsor Master Series Software - Get Connected with Your WebSite www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. December 7, 2007 Issue no. 2550 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== RSS Feeds and Redirecting Domains ==-- ~ Carol Moore "...will my readers have to update their RSS feed or will it automatically point...?" --== Internet Marketing Trends in 2008? ==-- ~ Lennart Svanberg "My personal gut feeling is that we're going to talk a lot about tools." ==== CONTINUING ================= --== Should Your Company Be On YouTube? ==-- ~ David Spahr "I have been working in Myspace and finding lots of customers there." --== Improving Conversions ==-- ~ Lorelle Smith "Both the words "page" and "rank" are actually misnomers!" --== Calling Out SEOElite ==-- ~ Allen Schaaf "...taking W.C. Field's advice in proving P.T. Barnum was right." --== Trouble Downloading PDFs ==-- ~ Peter D'Aprix "I have been saving my PDFs as zip files for years..." ~ Pete Storey "It actually depends on the mime-type header of the response..." ========== NEW =================================== From: Carol Moore Subject: Impact of hosting transfer on RSS feeds I have a blog ( http://www.quovadis.ie/opinions-blog.htm ) which has started to generate interest in our career guidance web site ( http://www.quovadis.ie ) with the numbers subscribing via an RSS feed building substantially. I now have to host this on another web site. I'm wondering if I redirect the quovadis.ie domain name to the new domain name will my readers have to update their RSS feed or will it automatically point them to the new web site. I really don't want to lose the existing readership. Note the blog is currently on blogger but I'm going to transfer it across to word press and import the existing post entries, hopefully at the same time as the redirect. All comments and suggestions welcome. Thanks Adam Carol Moore FCA, PGCert (Soc Sci), PGCPSE Partner Quo Vadis Solutions http://www.quovadis.ie/ -------- new post - new topic -------- From: Lennart Svanberg Subject: Internet Marketing Trends in 2008 Hi, Good friend of Led-Digest since 1998 and an irregular contributor & reader. I'd like to throw in a post & question about next year. What do you think are the most important trends for Internet Marketing people to watch 2008? My personal gut feeling is that we're going to talk a lot about tools. Tools that are "smart" in the way that they help us make better decisions while marketing online. Examples of these tools that I'm thinking of: * Optimost & Offermatica; multivariate testing of content * Search Marketing Tools that "automatically" bids & optimizes from our directions * Content Management Systems that adapts itself in showing the right message to the right people Do you agree with this trend - do you see any other trends? Lennart Svanberg Producer http://www.internetmarketingconference.com ======== CONTINUING =============================== From: David Spahr Subject: Should You Be Marketing On YouTube? > So, Should You Be On YouTube.com? - Rod Aries, LED Digest 2548 - http://www.led-digest.com/content/view/1963/190/ Umm, well -- yep. Do you sell tea? Make a video of how to brew the perfect cup (I just found 38 video's and the top count was over 5,000). Do you repair surfboards? Show your work with before and after boards. Do you sell long term life insurance for nursing homes? Show what people should know and consider when purchasing this product. I have been saying this for quite a while and being mostly ignored. Only those with web 1.0 vision will not see that this is a great thing. This is not going away. Web design companies are going to need to be like multimedia ad agencies to do well. Obviously not every site needs this, but the application of imagination may reveal that more sites can use this than are doing so now. Don't think for a single minute that adults do not visit YouTube or that companies aren't succeeding by using it. Also, companies and small business people are using MySpace and Facebook too and creating legitimate linking and getting customers. I have been working in Myspace recently and finding lots of customers and interested parties there. I should have started doing this when I created my profile a year and a half ago. I had that poo poo attitude about it then. I should have been paying more attention to the possibilities. Then there is photobucket and slide shows...... David Spahr ========= Begin Sponsor Message ========= Meet The Bontrager Team A decade of web site software, and service to back it up. Here's a new web site, prepared just for you. Get to know us and what we offer for your web site. http://www.FlowTo.us/LED It's a "get acquainted catalog". ========== End Sponsor Message ========== -------- new post - new topic -------- From: Lorelle Smith Subject: Conversions > You have page rank because of all the > keywords on the page, but I'd still > say you'll convert more once your > site is designed in a way to encourage > people to want to read more. - Kathryn Martyn, LED Digest 2549 - http://www.led-digest.com/content/view/1964/190/ If that was a reference to the Google Toolbar PageRank (PR), 1) The PR number shown is supposed to reflect the quality of incoming links; however, it is notoriously unreliable and rarely updated. 2) Both the words "page" and "rank" are actually misnomers! ("Page" refers to Larry Page, co-founder of Google. "Rank" is not a measure of how a page is ranked in the search engines, because there is no such ranking except the one triggered by each search query.) 3) The keywords on a page have nothing at all to do with PR. In fact, such a high number of unrelated keywords does more harm than good. Should Phil's page rank highly for bedwetting because it mentions it once or twice? No, if it ranks for any keywords worth ranking for, it will be because they were mentioned several times throughout the copy and in the title and incoming links. Of course, if a lot of sites dealing with bedwetting were to link to Phil's home page, then it has a much stronger chance of ranking well for the term -- even if Phil referred to it only by its clinical name. (Ironically, I seem to remember years ago a post from Phil bemoaning the fact that people couldn't find his site because he preferred to use the term "enuresis"!) As for Phil's site, I wonder if anyone else feels that the masthead makes it look like a soft porn site? I suspect Phil's audience is mainly female and that's why he chose those images, but Phil, I find it more off-putting than anything else and you don't know how many other women might feel the same way. Stick to safer images. Just my 2 cents (which is worth double that on your side of the pond, Phil!). Lorelle Smith, The Keywordsmith Professional Keyword Research & Analysis Consultant http://www.Keywordsmith.com -------- new post - new topic --------- From: Allen Schaaf Subject: SEOElite > Here is something funny...look at the 6th > bullet on this page. > http://www.seoelite.com/acceptance-form-b.htm > "Properly optimize my website for MSN, > Altavista, Alltheweb, Yahoo, and the new, > confusing Google" - Bret Atkin, LED Digest 2545 - http://www.led-digest.com/content/view/1960/190/ First of all, to not put too fine a point on it, English literacy is declining thereby making it harder to parse statements like, "and the new, confusing Google" to understand what is really meant. I suspect he was referring to some change Google made to their ad process at some time in the past and he never reread or edited his page to keep it current. But beyond that, to the core of your question about his claims about money being made from Clickbank, you are probably wise in questioning them. However, they may actually be real. I know nothing about his site(s) so the example that I will use is from a different venue: Facebook. In the San Jose Mercury News today is an article: http://www.mercurynews.com/businessheadlines/ci_7648434?nclick_check=1 by Dean Takahasi which points to one of the dumbest things I have run into in a long while. I won't spoil it for you, just give a couple of figures that show it is possible. A web site has built games on Facebook where every page of the game has an ad. One of the games is getting 15,000,000 page hits a day, over 1,000,000,000 page hits total, and it only started about 90 days ago. Another got 1,000,000 page hits on its very first day! Okay, some simple math. Let's say each ad brings in $0.001 per page view. That's $1,000 for the first day or for the other $15,000 per day. With figures like this it is possible that they may have made over somewhere in the area of $1,000,000 in about 90 days. If they spent over $50,000 in programming these two games, then they were having caviar on toast fingers along with their champagne. That's how dumb the games are. The company, Web.com, is simply taking W.C. Field's advice in proving P.T. Barnum was right. Best to all, Allen Schaaf - CISSP, C|EH, C|HFI, CEI Information Security Analyst - Business Process Analyst -------- new post - new topic --------- From: Peter D'Aprix Subject: PDFs I am not a technical person and my eyes cross reading the various methods of setting up for downloading PDFs that have been listed on this thread. All I can say is that I have been saving my PDFs as zip files for years and making a link from an html page version of the document on my sites and when the link is clicked, either the PDF downloads directly or a Pop Up screen arrives asking how you want it handled (show, open, copy or download depending on the browser). Seems to work fine. But then I have never gotten into having PDF pages as viewable pages on my sites. I use them as high res (300 dpi) printable files so clients can print out their own copy of spec sheets, brochures with everything in place including decent photos. So if just downloading is the goal, this does work on Macs and PCs, at least in my experience. Peter D'Aprix http://www.peterdaprix.com -------- new post - same topic --------- From: Pete Storey Subject: PDFs It actually depends on the mime-type header of the response sent to the browser as well as the browser's own settings. If you allow the default (which is probably application/pdf), then the borwser will know it's a PDF and may well try and open it in the browser. If you change the mime-type to a more generic download-type one such as application/octet-stream then the browser will more than likely offer the user a download box instead of displaying it in the window. Can't tell you how to do this as it depends entirely on what you use to run your website, but you could ask you web host to change the default mime type for PDF files which they might do. cheers Pete Storey (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Do the thing you fear to do and keep on doing it... that is the quickest and surest way ever yet discovered to conquer fear." - Dale Carnegie |
