| LED Digest 2553: Text Resizing Scripts |
|
|
|
================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom www.WillMaster.com/Master : the LED's Key Sponsor Master Series Software - Get Connected with Your WebSite www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. December 12, 2007 Issue no. 2553 .............................................. .....IN THIS DIGEST..... ===== NEW ======================= --== Text Resizing Option? ==-- ~ Cyril Hallard "...was wondering if I should offer visitors the option to change the size of the text..." --== Link Strategy ==-- ~ Shaun Johnston "Is this kosher?" --== Browsers Parsing Spaces ==-- ~ Greg Robbins "Even after all these years I automatically type in spaces sometimes when I type a URL." ==== CONTINUING ================= --== Internet Marketing Trends in 2008? ==-- ~ Mari Bontrager "What are some specific, useful marketing activities for small business owners?" --== Should Your Company Be On YouTube? ==-- ~ Tom Aman "...before we even think about Web 2.0, we should get Web 1.0 to work properly." ~ Tom Anson "I'm a little leery of adding 'junk' footage to my website." ========= NEW ===================================== From: Cyril Hallard Subject: Text size option Hello LEDer, I am creating a new site and was wondering if I should offer visitors the option to change the size of the text using a script or CSS. I have read that when people want to see the text bigger, they use the browser built in feature. But also it seems that many people does not know about this feature. What is your opinion? Regards, Cyril Hallard -------- new post - new topic -------- From: Shaun Johnston Subject: Link strategy -- unwise? I track visits via a php redirect page that I send to about 40 related sites from a one-level-down page of links (my site is a directory, so such a page is OK, I believe). I plan to write to webmasters of those sites, pointing out how many visitors I'm sending them, and saying I'll promote them to a short list on my home page if they'll link to me. Is this kosher? Or should I move non-participating sites to a next-level down and leave participating sites where they are. Shaun Johnston http://www.nycgetaways.com ========= Begin Sponsor Message ========= Does your website dance? Or does it stumble? The Possibilites Ezine. Every week - An in-depth article to grow your web site. Stay in touch- Subscribe to Possibilities Ezine http://willmaster.com/possibilitiesLED ========== End Sponsor Message ========== -------- new post - new topic -------- From: Greg Robbins Subject: Browsers Parsing Spaces in Domains I haven't posted for a couple of years as I usually have a backlog of LEDs to work through and any comments would be out of date. One little question that has buzzed around my head for several months, is why can none of the browsers parse top level domain names if you type in a space. Even after all these years I automatically type in spaces sometimes when I type a URL. Surely it is not rocket science for browsers to disregard these - if they were a recognisable symbol, they could be part of the URL after all. In terms of real world marketing it must be much easier to get people to recognise web sites or brand names if they don't run into each other on your business cards or van livery - especially without dashes or underscores or additional dots. Just my random thought, but a lot of newbies would find it easier to learn on a browser which still got them to a site if they put spaces in by mistake. Some signwriters mistakenly put spaces in (the same ones that add apostrophes, maybe ?) - or maybe in the hope that it will be easier to remember. The clincher would be that anyone who learnt of a 'space' friendly browser would surely never want to put up with another one that they would perceive as 'broken'. Greg Robbins www.greentrad.org.uk ======== CONTINUING =============================== From: Mari Bontrager Subject: Marketing trends Now that the discussion has turned to marketing trends for 2008, I would very much like to see information about what marketing specifics a small business owner should be aware of. I realize that marketing is a broad subject and the level of expertise varies among small business owners. But wouldn't it be useful to know these things: a) What are some specific, useful marketing activities for small business owners? b) What specific marketing tools can a small business owner invest in, and why? (The why part is very important.) c) What are the signals that a small business owner should turn the job over to a marketing company? Mari Bontrager http://BontragerConnection.com/ -------- new post - new topic -------- From: Tom Aman Subject: YouTube > Periodically, another tactic is touted > as the be all and end all answer, the cure > that will fix all marketing problems and > bring plenty of clients, forever, with > little or no effort. This happened, long, > long before the Internet and it continues > to happen all the time. - Michael Linehan, LED Digest 2552 - http://www.led-digest.com/content/view/1967/190/ Very much in agreement with you Michael. Anyone who has been an LED subscriber for a long enough time will remember the endless discussions about whether or not "frames" were the way to go. Seemed that every second site used frames, usually badly. Now a framed site seems to be the rare exception. Then there was "Flash" and many designers felt that using it was the way to go. And now, like framed sites, Flash sites are relatively rare. Now, as Michael mentions in his post, "blogs" were supposed to be the way to go. I wonder how many LED members actually check out one or more blogs on a regular basis? Personally, I find most of them, like many YouTube videoes, a waste of my time (although, as with frames and Flash, there is the occasional exception). Basically, good design is good design, and the medium chosen should be picked because it is the best for the purpose, not because it is "the latest and greatest". Some sites work best with frames, some with Flash, the occasional, rare blog is worth the time to read, video is a great way to present some things (it might be easier to SHOW me how to install a widget in a whatsit than to explain how it is done in text). But no one "latest and greatest" is the solution for everyone. As for Web 1.0 or 2.0, someone once suggested that before we even think about Web 2.0, we should get Web 1.0 to work properly. Like many other things, Web 2.0 seems to me to be more of a buzz-word than any big change. Unlike a new software release where a new version represents some significant changes (although not always), the Web has not developed in big jumps, rather it has evolved in fits and starts as various ideas are explored and tried - some work, some don't. Web 1.0, Web 2.0? There is no such thing - there are just sites that work and sites that don't. Tom Aman Aman Software http://www.cyberspyder.com -------- new post - same topic -------- From: Tom Anson Subject: YouTube Hi fellow LEDers, I've often wondered about YouTube and how I could use it for my business. I sell essential (aromatherapy) oils; but, just as importantly, I try to explain what they are, what they can do for you and how to apply them effectively. Some of that is visual, and giving a series of still photos and a written description really doesn't capture it. (Actually, it's pretty tactile, as well; but, I don't think YouTube can help with that. Yet.) Anyway, I've thought that it would be good to do some short video demonstrations, upload them to YouTube and somehow place them on my website. But, I don't have the facilities to produce a very good video. I realize that most of the video on YouTube couldn't get published anywhere else (or, at least, shouldn't get published anywhere else), but I'm a little leery of adding "junk" footage to my website. I'm wondering what standard of excellence is required to maintain the integrity of a website. I'd hate to get people's expectations up with a nicely done (if I do say so myself) website and then smash any credibility I'd gained with an amateurish video. What do you think? Tom Anson RainDrop Technique http://www.therapeutic-grade.com/refs/rainDrop.html (c) Copyright 1995-2007 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "A man must make his own arrows." - Winnebago |
