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List Moderator:                       Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
February 1, 2008                    Issue no. 2581
..............................................


            .....IN THIS DIGEST.....


====== NEW ======================

    --== SSL Certificates, etc ==--

        ~ Carrie MacKenzie
"I am bumping up against the wall with a problem..."


==== CONTINUING =================

    --== Clients Providing Crap Content ==--

        ~ Jim Gatton
"I'm not sure [this] can be left unchallenged."

        ~ Shel Horowitz
"...you take your portfolio archive *before*
you add the 'enhancements'."

    --== Are Content Management Systems Worth It? ==--

        ~ Sarah Hayes
"I'm a little bias about CMS, in particular Joomla.."

        ~ Mark Vozzo
"I posted a similar question on the SEM 2.0 Forum..."

        ~ Viggie Bala
"[Drupal] has the necessary flexibility to morph
itself completely for most situations."


========= NEW =====================================

From: Carrie MacKenzie
Subject: SSL Certificates

Hi,

I am bumping up against the wall with a problem, and thought I would
break down and ask for help.  Being VERY small, home based business, I
have to do pretty much everything to the best of my ability on my own. I
did have to hire someone to set up the few shopping cart pages that I
have, as it was beyond my reach with the time I have available to learn
new things.

Nobody has been putting through orders, in fact some have been emailing
that they've been getting messages that the SSL is expired, or it's
timing out.  When I went to www.netfirms.com, and searched out SSL
Certificates, it mentioned that a dedicated IP address could be had for
a few dollars extra a month.. so I did that..  Then it said that I"d
need a SSL Certificate, which I have since purchased from GoDaddy.com,
but when I look at the certificate I downloaded.. I can't find the .crt
file that I need to copy/paste back into Netfirms to make the two sides
talk to each other.

Right now, the free shopping cart on with Netfirms, is going through
sslpowered.com and it's very slow.  I'm hoping that having my own SSL
certicate will speed that up because it won't have to wait for data from
an overloaded website, but I could be wrong, and maybe there will be no
benefits at all.

My website is www.candybarwrapper.ca and I'd like to know about the
benefits of having ones own SSL Certificate, and how to access the .CRT
file... or if I should hire a professional to do this for me, how much
might it cost me?

Thanks,
Carrie MacKenzie


======== CONTINUING ===============================

From: Jim Gatton
Subject: Professionalism

I would like the opportunity here to respond to some of the views
revealed in the thread “Professionalism”
http://www.led-digest.com/content/view/1995/190/.

Maybe it’s not so much any specific comments but rather the sentiments
of some of the postings.

It really would not be fair of me to single out one specific poster and
his or her comments but it was through the comments in today's edition
of the LED digest that I suddenly became a little bit uncomfortable with
some of the things being said as well as the implications of what was
being said.

The one thing that grated on me just a little bit was the idea, although
no one explicitly said this, that web designers always know best when
there is a difference of opinion between the designer and the site
owner.  I'm not sure that can be left unchallenged.

We are in the process of having a site designed for us that is yet to be
completed.  The work is two weeks past the deadline already and one of
the big sticking points was the design itself.

We gave the designer four different websites to view, websites that we
know are financially successful, and told him that we wanted a site that
would fit in this mold.  Now with four different site models to motivate
him I'm not sure that there could be very much room for mistaking what
it is we are looking for in our website design.  In response, the
designer had come up with a website that has absolutely nothing in
common with the four sites that we told him to model yet he is convinced
that it is very pretty.

And indeed it is an attractive design.  However, we are not looking for
a piece of art, but rather a site that has every opportunity to be a
financial success.  The four sites that we told him to use as his
inspiration do have several components in common that we told him to
emulate without copying. I had to push him several times in the
direction of what we are clearly looking for and finally are receiving.
He thinks the design is ugly.

In his mind I’m sure that I’m a crude nincompoop totally lacking in
taste and he’s winding up with a god-ugly web site that he won’t tell
anyone about in spite of the fact that he is now designing the site that
we originally told him we wanted. Sometimes the designer is just plain
wrong. Worse than that is the fact that, at least in this case, he won’t
get a second chance to do another project for us and get that one right
the first time.

And, no, LOL, I’m not giving you the url to view because he might be
part of the readership and our site will NEVER get finished! He only
knows me by my screen name and we're going to leave it at that.

Jim Gatton
http://www.dentalinsurancefor.com


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-------- new post - same topic --------

From: Shel Horowitz
Subject: Professionalism

> Sometimes I find myself thinking, "Are you
> serious?". Most of the time I speak up
> (successfully and unsuccessfully), but
> sometimes it just isn't worth the effort.
    - Brett Atkin

I generally open my big mouth. About 2/3 of the time, the client is glad
I did (I'm very polite about it, usually). In one case, I talked an
organization out of using a poorly chosen domain name, and a year later,
 the CEO of the largest company within the organization came to me
saying, "I was impressed with what you did at that meeting, can you
rewrite all of our brochures?"

But not everyone...about two months ago, an existing client asked me to
write a press release for a new website aimed at graphic artists, but it
was a really cheesy site.

Given the nature of the site, I didn't want to attract visitors to a
site that would chase them away. So before starting work, I gave him a
longish home page critique that started like this:

--------------
"Second, a gut reaction to your home page is that you may want to hold
off the press release until you've done more on the site. The first
thing I saw was the photo of the gal with the laptop--it just screamed
"clip-art" to me."
--------------

And got back an answer, thanks for your critique, I disagree, I'm
canceling the order. Sigh! I still think I did the right thing and would
do it again, but it felt yucky.

However, it's already maybe 8 years ago that I took on a project I felt
wasn't good enough--and the client didn't like my work because my heart
wasn't in it, because I really don't want to promote crap. Since then, I
include something in my response to prospect inquiries giving me the
right to reject the project if I have issues with the quality (or the
values). I believe it has helped, rather than hurt, my business.

> ... you create a great site template and
> then the client wants you to add something
> that "compromises" the design and thus a
> "portfolio" piece for your potential
> clients to review. Any thoughts on what to
> do here?

Oh, that's easy. Assuming you have provided for this in your contact,
you take your portfolio archive *before* you add the "enhancements." <g>

Shel Horowitz
Marketing Strategic Planning, Consulting, and Copywriting
http://www.frugalmarketing.com


-------- new post - new topic --------

From: Sarah Hayes
Subject: CMS

> So, what experience do any of you have
> implementing and using a CMS system
> (Joomla, EE, DotNetNuke, Drupal, etc...)?
> Have you found it to be huge savings in
> up-front development? From the SEO side of
> things, have you found the system's you've
> used to be SEO friendly?
    - Brett Atkin, LED 2578

Hi Brett,

I'm a little bias about CMS, in particular Joomla as I work full-time
developing custom Joomla websites. Over the years I've tried several
content management systems but I've found Joomla (and Mambo) to be not
only easy to use but can easily be expanded to provide e-commerce
solutions, forums, directories, hotel booking systems etc. There are
already modules and components to do most things you are likely to need.
If you're on a budget there are plenty of free or cheap commercial
templates available or you can have a custom template designed, which is
what I do. I've developed many Joomla websites that look nothing like a
Joomla website.

Even if a client's requirements appear to require a custom built website
you can still use Joomla as a fantastic CMS base on to which you can
develop custom components to do exactly what you want (budget allowing).

I use to use osCommerce and CreLoaded for e-commerce sites but more
recently I have been using Joomla with VirtueMart or SupaCart because
you have so much more control over the design, the output code is much
cleaner and the admin easier for clients to use. Yes, I customise them a
fair amount because that's what I do, but even out of the box they
provide great online shops that do everything most online shop owners
require.

I usually give clients an hour or two training and most have no problem
updating and adding to their websites. If they can use Word then they
should be able to update a Joomla website. I think the important thing
is to find out what the client wants/needs to do and then start by just
showing them how to do that. For example, if a client only wants to
change text on existing pages the easiest thing for them to do is to
login at the front-end which will allow them to edit any content page
without the confusion of all the backend admin features.

Joomla is pretty SEF out of the box and there are some great open source
add-on components to improve SEO.

A default Joomla install -- well it takes longer to upload than install.
Installing a pre-built template, module or component take seconds.
Without any customisation I can have a default install of Joomla and
Virtuemart/SupaCart (online shop) uploaded and installed in less than
half an hour.

Best regards
Sarah Hayes
www.sarahhayes.co.uk


-------- new post - same topic --------

From: Mark Vozzo
Subject: CMS

You've raised a great questions and I posted a similar question on the
SEM 2.0 Forum about a week ago and have got some great answers.

You can see this thread at:
http://tinyurl.com/33ggra [groups.google.com]

Regards,
Mark Vozzo
http://www.linkedin.com/in/markvozzo


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-------- new post - same topic --------

From: Viggie Bala
Subject: CMS

It would be overkill for brochure sites.  For others who need frequent
revamping and content addition, a CMS is definitely a good base to have.

I'm using Drupal more often as a starting point.  It has the necessary
flexibility to morph itself completely for most situations. It helps to
focus only on 'specific' features of the site, leaving the basic
necessities taken care of by a tried-n-tested core.

Client 'coaching' is necessary as the edit screens vary widely due to
different modules used for different sites. It can be minimal for
someone who already have experience in running blogs. These days, it is
not a big hassle as it used to be.

Hope that helps. (coming back after a long hiatus!)

Cheers,
Viggie Bala
Helping websites to work
http://www.viggie.com


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