| LED Digest 2592: Selling Customer Data |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.WillMaster.com/LED : the LED's Key Sponsor Will Bontrager Builds Powerful Software for your Website http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: Nathan Holley LED Digest nate, led-digest.com http://www.led-digest.com .............................................. February 18, 2008 Issue no. 2592 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Selling Customer Data ==-- ~ Quaid Joher Surti "...let me make it clear that he has the option from his customers to share their data." --== Digital Signatures ==-- ~ Mario Soavi "Italy was the first European country to adopt the digital signature as legal..." --== SEO Relevance Factors ==-- ~ Jon Langley "...with regards to SEO, what weight do the keywords in the item description get?" ==== CONTINUING ================= --== Wishin' or Workin' ==-- ~ Peter D'Aprix "Now how do you recommend we get our clients to [understand]...?" ~ John Audette "...many people out there think that a good idea has some sort of intrinsic value..." ========= NEW ===================================== From: Quaid Joher Surti Subject: Data Cost Dear LED'ers, I have been a member of this newsletter for over several years and have improved on my faculties in many areas from the information shared here. One of my client raised a question lately asking about the cost of database of his members if someone wishes to market to them. On the onset, let me make it clear that he has the option from his customers to share their data. This data, as I am aware is 100% latest, positively inclined to accept news and ads and are interested too. My job is to look into the following areas and report. 1. Should such data be shared in a lot or on individual basis. My client's preferential choice is to sell on individual basis depending upon the individual interests of his customers. 2. Should the entire data of an individual be provided to the interested party? Such information covers personal, educational, family, financial and social. Or only that part of the information be provided that is relevant to the interested party. 3. How to market such offer and through what forum, website, newsletter and user-groups? 4. What kind of industries and entities would be interested to make use of such data to their immediate advantage? 5. How should we price our offer to the interested parties? Do provide some valuable insight and information. Thanks. Quaid J. -------- new post - new topic -------- From: Mario Soavi Subject: Digital Signatures Dear Adam and LEDers, I don't know if anybody knows that Italy was the first European country to adopt the digital signature as legal in all the official transactions. That was nine years ago, and from then on 3 million certificates were issued and around 100 million were successfully transmitted. I feel this is a big flop, above all because there's no business model related to the use of digital signatures. I feel the same issue could be put in evidence for the Internet as a whole, considering the very small numbers of certified sites. As we need to buy anything on the Internet we trust those sites that use a secured connection (but that's only a privacy add-on) and we don't feel the need to have a contemporaneous site certification. I know some e-marketers started to massively use digital signatures to fulfil the requirements of some big ISPs, but even in this case the use of such certificates is exploitable. On the other hand, in the analogical world, any business meetings should always start with the card exchange. Why is that not normal in a much more indirect environment as the Internet? I may be wrong but I feel that when two digital certificates meet we could presume any relationship between their holders (being those people or organizations) could start at a higher level of trust and confidence. In the hypothetical business process from meeting to selling / buying, those certificates put the relationship at a nearer point towards the latest. Why there's no way to automatically manage those certificates? Why they couldn't lead their holders to a different level of information exchange (that could dramatically shorten the economical process)? Thanks. Mario Soavi MarComm.info http://marcomm.info ========= Begin Sponsor Message ========= New Library for Site Owners ^^^ ^^^^^^^ ^^^ ^^^^ ^^^^^^ Lots of how-to. Tutorials. Tips. Tools. Demonstrations. Click and bookmark. http://www.willmaster.com/lib ========== End Sponsor Message ========== -------- new post - new topic -------- From: Jon Langley Subject: New Post - SEO Firstly, Welcome Nathan... Good to see that Adam has a bit of assistance when and where required. (maybe a bit late in saying this, but thought I would make sure it was said/known.) This is a question that has been "just recently" asked to me.. and in my "infinite wisdom" answered, but decided to seek advice from this group. Especially as various "rules" change and Google change there algorithyms.. The Question was. "with regards to SEO, what weight do the keywords in the ITEM DESCRIPTION get?" My reply was.... "This is the order that 'search terms' are indexed/used/supplied. "URL, Page Title, Keywords, Page Content (This includes the description)." My "small" question is... Does this seem the same to everyone else? Do you agree? Disagree? Either way, what do you use in relation to SEO... What do you put priority on.... Jon Langley http://www.Jons-All-Sorts.co.uk ======== CONTINUING =============================== From: Peter D'Aprix Subject: Labor > One of the hardest challenges we search > marketers face is not in the strategy, the > overview, our ideas or our knowledge, it's > in the EXECUTION. - Nathan Holley, LED 2591 - http://www.led-digest.com/content/view/2006/190/ Dear Nathan Could not agree more. Now how do you recommend we get our clients to not only understand the hours of work and research involved and the necessity of it in todays competitive internet market place, but that they will have to pay for it with all those hours adding up? Peter D'Aprix - Visual Communications http://peterdaprix.com -------- new post - same topic -------- From: John Audette Subject: Labor Greetings... Nathan said it a bit differently, but I agree with his comments about wishin' vs. workin'. Here's what I had to say about it with #11 of the Sweet 16: -------------- Principle 11: Ideas Are Only Sparks "Having just a vision's no solution, everything depends on execution." (lyrics from "Sunday in the Park with George") This is probably the most obvious of the Sweet 16. After all, Thomas Edison said it a long time ago, "Success is 1% inspiration and 99% perspiration" (something my Papa Grogan was all too fond of quoting to me when I was a little skipper). But it's worth repeating -- and more importantly, observing. My experience in running a major interactive agency is that many people out there think that a good idea has some sort of intrinsic value -- and they won't give you any details until you have signed a Non-Disclosure Agreement (I have often thought that it would save a lot of time if we all printed a tiny NDA on the backs of our business cards). Well, a good idea *is* a spark, a place to get started. But that's it. The value is all in the implementation, the thousands of little things that when done properly add up to a significant cumulative result. God is in the details (or, if you're a pessimist, the devil is in the details). You have to take those ideas and run with them, work them, flesh them out, find great ways to use them. Implement, implement, implement. Don't play the "Good Idea Game." You know, the one where you remark on someone's success and say, "Big deal, I had that idea years ago." So forget the NDAs. No one is going to steal your idea. The winners are too busy implementing their own ideas to steal yours. And the losers don't believe in implementation as it takes too much effort. In my opinion we had a lot of good ideas in the building of Multimedia Marketing Group and the Internet News Bureau. But the way I checked our progress at the end of each day was by asking myself the following question before I could go to bed: "What did I do to move MMG forward today?" So repeat after me: A good idea by itself isn't worth squat. One more time: a good idea by itself isn't worth squat. -------------- Cheers, John Audette Sweet 16 - http://www.led-digest.com/content/view/1286/174/ (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- |
