| LED Digest 2594: Wallet Full of Famous |
|
|
|
==================================================
The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.WillMaster.com/LED : the LED's Key Sponsor Will Bontrager Builds Powerful Software for your Website http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: Nathan Holley LED Digest nate, led-digest.com http://www.led-digest.com .............................................. February 20, 2008 Issue no. 2594 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ My turn's over --== I'd Pay for Instant Answers ==-- ~ Dean Wright "I wouldn't mind paying $25.00 to have questions answered in less than 5 minutes." --== Marketing in a Slowing Economy ==-- ~ Jeremy Weiss "...will spending on online marketing increase or decrease?" ==== CONTINUING ================= --== Doing It Yourself ==-- ~ Kevin Conway "I have been marketing my own e-commerce sites for over ten years..." --== Selling Customer Data ==-- ~ Mary Boyd "Data farming is one of the privacy issues that scares consumers away..." ~ Quaid Joher Surti "I request the readers to again carefully read my post and provide some help..." ========= NEW ===================================== <Moderator Comment> It's been fun! I'm going to take a break from my moderating duties and let the next lucky guy (ie sucker) give it a shot :) Jeremy Weiss is up next, should be great getting his perspective on things. Some of the topics I came across this week: 1. Visualisation of Marketing Strategy: http://www.conversationmarketing.com/2008/02/internet_marketing... Thought this was a nice uhm, visualisation. But I think quite differently - less square and more circle. Still it's worthy of a link in the LED. 2. The Fallacy of SEO Celebrity http://www.toprankblog.com/2008/02/the-fallacy-of-seo-celebrity Dead on stuff by fellow LEDer Lee Odden. My fave quote (also used as the tagline today) - > A while back, I had a search marketing job > candidate answer the, "Where would you like > to be in 2-3 years?" question with, "I want > to be a famous SEO". "Why?" I would ask. > "Because that's my goal". Fair enough, but > it'll be tough to pay the bills with a > wallet full of famous. Hope s/he didn't get the job... 3. Headlines that Lead to Links (and Why) http://searchengineland.com/080212-105548.php Nice tip on link building w/ news sources from Eric Ward. I've had a blast - depending on how Adam's schedule is next week I may stand in again. If you can stand me that is. -Nathan Holley ---------------- From: Dean Wright Subject: Instant Answers - I'd pay for them It is frustrating not to be able to talk to a live person when you need a simple answer. Does anyone know of a service that could give a quick answers for a half way reasonable price. Example: I wouldn't mind paying $25.00 to have a questions answered in less than 5 minutes. Dean Wright electricblanketupgrade.com -------- new post - new topic -------- From: Jeremy Weiss Subject: Slow Economy Every day I'm hearing more and more about how bad the US economy is. And I'm wondering, when times are rough will spending on online marketing increase or decrease? Is this a time when we should all save our advertising dollars for later, or is now the time to commit wholeheartedly to the online marketing effort? For those of you who manage the online marketing activites of your clients, what are you seeing thus far? Jeremy Weiss ======== CONTINUING =============================== From: Kevin Conway Subject: DIY > Do not go with the idea of adding another > profession to what you do. I can barely > keep up with this field, doing it every > day! There is no way you can. So just pay > for top-level services. > > With all due respect, I don't believe you > will be able, however many of these > workshops you went to, to get yourself up > to top Internet marketing specialist level. - Michael Linehan, LED 2593 - http://www.led-digest.com/content/view/2008/190/ So, I shouldn't even ask the question about my own e-marketing business? I have been marketing my own e-commerce sites for over ten years and I can say with the risk of pomposity, that my knowledge of SEO, Email Campaigns, Web Analytics is more deep then most. My efforts are how to price and package my services. Kevin Conway Boston eMarketing Solutions ========= Begin Sponsor Message ========= New Library for Site Owners ^^^ ^^^^^^^ ^^^ ^^^^ ^^^^^^ Lots of how-to. Tutorials. Tips. Tools. Demonstrations. Click and bookmark. http://www.willmaster.com/lib ========== End Sponsor Message ========== -------- new post - new topic -------- From: Mary Boyd Subject: Customer data > One of my clients raised a question about > the cost of his database of members if > someone wished to market to them... he has > the option from his customers to share > their data. - Quaid Joher Surti, LED 2592 - http://www.led-digest.com/content/view/2007/190/ I am a recent LED lurker - fan really, reading and learning from every issue so far. You brilliant folk all certainly do make such an interesting coffee break for me every morning. I especially love any discussion regarding business ethics on the Internet, so had my say -- Thanks to Marty R. Milette! [ http://www.led-digest.com/content/view/2008/190/ ] > This particular case identifies the crux of > why commercial businesses can't be > entrusted with personal data in the first > place... > > As Quaid J. makes clear, the data collected > by business has "value" to other businesses > far beyond the original need or perceived > application. Capitalism at its finest -- > ANYTHING that can be sold, probably will > be. Your response was so right-on regarding the likelihood that Quaid's client's customers probably did not know what they were agreeing to - that their data would be sold and transferred ad infinitum . Everything you said was just what I was thinking, but could never state so well and concisely. Data farming is one of the privacy issues that scares consumers away from purchasing via the Internet, and why it is so important for Internet businesses to be up front by posting a simple Privacy Declaration on every one of their website pages, rather than burying it within a lengthy Terms Agreement. Mary Boyd ohboydenterprises.com -------- new post - same topic -------- From: Quaid Joher Surti Subject: Customer data I am replying to Marty R. Milette's comments on my post. My message has been read out of context. We want to share that data where our own client has given exclusive permission to do. They fully understand that their data is being shared to provide them added value and benefit. They will choose whom to provide data and they will decide on the Company to provide them goods, values and services. There is nothing wrong in it as all the three parties go through the win-win-win situation. I request the readers to again carefully read my post and provide some help and guide-lines. Quaid J. (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "When in doubt, mumble; when in trouble, delegate; when in charge, ponder." - James H. Boren [quote from Jeremy Weiss today] |
