| LED Digest 2608: CSS Filenames & SEO |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. March 17, 2008 Issue no. 2608 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Retail Product Management Tools ==-- ~ Alicia Allen "We run several online clothing and accessories stores and take our own photography." --== Filenames & Search Engines ==-- ~ John Smart "Would I benefit from calling the style sheet file: internetdesign.com.css..." ==== CONTINUING ================= --== Domain Parking ==-- ~ Lee LeGrand "This caught my attention and I would like to acquire more information on this." ~ Ed Clark "This really touches a nerve with me." ~ Tom Aman "I wish Google would figure out a way to eliminate all parked domains from the results." --== Success with Search Arbitrage ==-- ~ Maty Matyszak "Your behaviour might be impeccable, but you might still be undone by the misdeeds of others..." --== Link Building Ideas ==-- ~ Reg Charie "...please forgive me when I state that you should invest the $1200 in SEO help." ========= NEW ===================================== From: Alicia Allen Subject: New Product Process Management Tool Hello Everyone, We run several online clothing and accessories stores and take our own photography. We are finding the process of managing new product additions to our website very inefficient. For each product we add, we have to set it up in our inventory system, set pricing, write a description, take the photography, send it to our graphics guy, get it back, upload the graphics to the server and finally make the product live. The steps in this process are completed by several different people. We always have a long list of products that are being added, so that queue has to be managed so that all the other steps are completed in the right order. My question is - has anyone found a good program or way of managing this sort of "process" since it's like many "checklist" based processes out there? The amalgamation of excel spreadsheets is burdensome and when I looked online the only programs I saw allowed you to manage the photography assets once they've been taken, but not to track the whole process. We would love to have an online workflow management system, where we could replicate the same workflow for each new product and prioritize them and allow people to mark their steps done as they are completed. Any suggestions would be greatly appreciated. Alicia Allen www.historicalemporium.com -------- new post - new topic -------- From: John Smart Subject: Filenames and Search Engines The search engines read filenames; a page called contact.html will be indexed more strongly as a contact page than 1.html. But how far does this go? I am finishing the code for a content management system, which builds style sheets. Would I benefit from calling the style sheet file: internetdesign.com.css The bots will see that with every page on the site they parse. But would they care? Other than trial and error, I see no way to test this. I see reasons why it would work, and why it would not. I see bots liking that I am using my own css, but not caring what a style sheet is called (they have enough to worry about anyway!) John Smart InternetDesign.com A Human Touch in a Digital world. ======== CONTINUING =============================== From: Lee LeGrand Subject: Domain parking Well done John - after many, many years reading this board, you've gotten this lurker to post!) > As I understand it, if you own a domain > that is doing nothing at all, there are > legal channels that others can use to > acquire your domain name. - John Smart, LED 2607 - http://www.led-digest.com/content/view/2022/190/ This caught my attention and I would like to acquire more information on this. So please expand on your knowledge or point me to some sources for additional education. I have quite a few domains that I have had parked on my server box for quite sometime that are not active, but I have plans for them. And would like not to have them "forced" away from me somehow. Additionally, I have some .org sites that I have had for many years, that some "speculators" bought the .com for that have never been used and I have been unsuccessful in even opening a dialog with them regarding purchase. I've always thought I was "safe" by having them on my server box and shied away from what I considered a "crappy" practice of useless directory listings that usually have nothing to do with what I am searching for. Perhaps my thinking needs re-alignment and I know most of the board who posts here is not reluctant to voice an opinion. As always the depth and breadth of information and knowledge on this board is amazing. Thanks for sharing. Lee LeGrand -------- new post - same topic -------- From: Ed Clark Subject: Domain Parking On the subject of domain parking. This really touches a nerve with me. As a developer and hosting company, I can not tell you how often I find a small company that has not used a reliable hosting company (I remind my clients when their domain name needs to be renewed and many times have paid the fee just so they have a chance to keep the name in the event they have forgotten to renew) and has lost their domain name to some greed monger, who really can't use the domain name for anything else except to park it an wait for people looking for the old site to visit. There... amazingly is someone using Google Adsense trying to drive people to similar sites for a couple of bucks. One of my current clients: www.james-ranch.com lost his domain name when the cable company he was hosted thru sold to another cable company. So now Mike James, who owns a legitimate Ranch and has regular customers, has to use a dot com name with a hyphen. Meanwhile, his other domains names are held for ransom, by someone wanting to get a big payday to sell the domain name back to Mike or make the few bucks from the parked domain. I personally own many domain names and they are legitimate. I have no problem with an ethical manner of parking a domain. And if that domain name draws traffic, to allow people looking to have the available similar sites show up when they visit the site. But for those who hold domain names hostage, I don't have much good to say about you. Remember that for the most part, clients don't even understand the concept of parking a domain and making a profit from it. Most are just small business' wanting to use the web to help their customers find them and get information to their customers I had no idea myself how much some people make parking domains. It has been a wake up call to see how many for profit places there are to park domains. My final remark is just obtain the domain names you park for profit in an ethical manner. Ed Clark -------- new post - same topic -------- From: Tom Aman Subject: Domain parking > I brought up domain parking in my original > post in LED 2604 ( > http://www.led-digest.com/content/view/2019/190/ ) > about the fact that certain domains > disappeared from Google after parking them > with a parking service. > > They are indeed gone as when I do a > site:mydomain.com at Google, nothing shows > up in Google. I think I'll do what Chris > Nielsen suggested and move a couple of them > to another parking company to see what > happens. - Steven Birk, LED 2607 Personally, I wish Google would figure out a way to eliminate all parked domains from the results. There is nothing more annoying than to be doing an information search and to have 5 or 6 of the first 10 listings point to parked domains. Usually the only content on these parked pages are links to other sites that may or may not pertain to the subject in question - either way they usually just waste my time and make it more difficult to locate the actual information for which I am searching. Tom Aman http://www.cyberspyder.com -------- new post - new topic -------- From: Maty Matyszak Subject: Arbitrage > My business strategy is that visitors are > the ultimate commodity of value online. > Whoever makes most per visitor can pay most > to sources of visitors. I can make money > from visitors through PPC or through > commission on room bookings made by > visitors from me online. - Shaun Johnston, LED 2607 Hi Shaun Pronouncements from the Googleplex are always welcome, as Google has, let's say, issues with transparency. I understand that you are using Adwords to drive traffic to your site, which is exactly what Adwords is designed for. What is slightly less clear is whether you are using Adsense to move these visitors on. If you have your own advertisers on the site or are selling someone else's products there, then this is a straightforward business model. However, with Adsense there has been a problem where users clicking on an advertisement have been taken to another site with further Adsense advertisements and no product, and a click on one of these ads leads to another site with advertisements ... Users don't like getting jerked around in this way, and tend to bail quickly - and not click any more Google ads. Note carefully Google's warning that they are watching for complaints about 'websites' of particular types. So its not just you. Your behaviour might be impeccable, but you might still be undone by the misdeeds of others who force Google to clean up despite collateral damage to your business model. Over on webmasterworld.com there has been a lot of discussion recently about long-time arbitragers who have been advised that they are no longer welcome in the Adsense programme, though AFAIK they still can use Adwords. Maty Matyszak -------- new post - new topic -------- From: Phil Chave Subject: New domain > Any other things I should look for when > moving? I will be keeping the hitman23.com > domain and hopefully will be able to > redirect from the daemen.edu domain to the > new one. Is this a good way to ensure that > I don't lose any visitors? - Dan Curtis, LED 2606 Hi Dan I think, when you're forced to change hosts and therefore servers, you will risk losing your position, as least for a cycle or two. I'll probably get shot down in flames by the purists, but practically, I think I'd move the hitman to a low cost server like, Freeola, and redirect the daemen pages to the new ones. That will mean temporarily having a duplicate site, but not entirely, as the hitman site will navigate internally with its own named links. It will only be the text that is the same. Do a manual submission to the major search engines (google, yahoo and msn) and wait for one of them to pick you up by doing ego searches. Then, redirect the daeman pages to the new site. Wait for another cycle. By this time your position should recover to somewhere near where it was and you can then drop the old domain. This may take up to 3-6 months. I don't work for Freeola, but I have nearly 40 domains with them, mine and clients. You're on a shared server with a lot more domains than probably one of the expensive host packages, but in the last 8 years I've never not been able to find my sites online and live. The control panel is easy to use. As for pricing, hosting is free if you renew your domain when you transfer in, and continue to renew with them. The only drawback is you have to use a direct connection to freeola to upload your pages, which generates revenue from the low cost phone call. If your ISP is someone else and you only upload irregularly, you can just have a dial in connection to do that. All the best, Phil www.distanthealer.co.uk -------- new post - new topic -------- From: Reg Charie Subject: Links > If you had $1200 annually to spend on > directory subscriptions, AdWords which > directories would you choose? > Specifically, is Yahoo worth it? - Naomi Havard, LED 2605 - http://www.led-digest.com/content/view/2020/190/ Naomi, please forgive me when I state that you should invest the $1200 in SEO help. Your pages look like they have been written for the search engines with a specific keyword ratio in mind (8%?). How many times do you need to tell the reader that this is for fundraising / fundraisers? Surely not the 21 times you have it on the main page. You said you have done the wordtracker thing but how do you arrive at "free charity donation thermometer" as your primary keyword phrase, and how did you miss putting fundraising and fundraisers into the meta tags? There is a lot of SEO that could be done for your site. Reg Charie http://DotCom-Productions.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The bone of song was a jawbone old and bruised And worn out in the service of the muse And along its sides and teeth were written words I ran my palm along them and I heard" - Josh Ritter |
