| LED Digest 2609: Keyword Research Tools |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== Guest Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. March 18, 2008 Issue no. 2609 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Keyword Research Tools ==-- ~ Mark Bishop "What are the most useful keyword research tools out there?" --== Google Sitelinks ==-- ~ Kristi Stone "Does anyone know how companies get all these links...?" ==== CONTINUING ================= --== Retail Product Management Tools ==-- ~ Greg Thibodeaux "This may (or may not) be overkill..." ~ Reg Charie "Looks like you have to automate." --== Domain Parking ==-- ~ Chris Nielsen "...the domain deletion process generally works like this..." ~ Hein van der Honing "Would parking the domain for the time being harm me in terms of SEO?" ~ John Smart "My understanding is that the domain has to do 'something'." ========= NEW ===================================== From: Mark Bishop Subject: Keyword Research Tools I need some SEO help on my site and I want to do some keyword research. I haven't done this in a while so I thought I was going to get a subscription to Wordtracker. When I did a google search for them, I realized that there are bunches of keyword research tools out there. For example: http://www.keywordspy.com/ http://www.keyworddiscovery.com/ http://www.wordze.com/ http://www.keywordsanalyzer.com/ http://www.wordtracker.com/ http://www.adwordaccelerator.com/v3/ Does anyone have any experience with all of these? Are they all of value or are some more valuable than others? What are the most useful keyword research tools out there? Thanks. Mark Bishop Workforce Language Serivces www.workforcelanguageservices.com -------- new post - new topic -------- From: Kristi Stone Subject: Google premium listing? Does anyone know how companies get all these links (and a "search my site" box) at the top of what looks like a natural search in Google? Are they paying for it? Here is an example of a competitors results. Name changed so you don't help my clients competitor. :) All of the categories listed below have links to those pages on their site. ====== Top search result CamerasCamerasCameras security cameras, security, dome, ptz, digital video recorders, recorder, cctv dvr, dvr, multiplexer, ip cameras, cameras, security systems, ... www.CamerasCamerasCameras.com/ - 25k - Cached - Similar pages Product Search Products Home Cameras Camera Systems Career Opportunities Company Profile Camera Site Equipment Product Specification Book Online ====== bottom of search result Thanks, Kristi ======== CONTINUING =============================== From: Greg Thibodeaux Subject: Product management > We run several online clothing and > accessories stores and take our own > photography. We are finding the process of > managing new product additions to our > website very inefficient. - Alicia Allen, LED 2608 - http://www.led-digest.com/content/view/2023/190/ This may (or may not) be overkill but Netsuite - http://www.netsuite.com does what you are talking about and more... I haven't used it personally but one of my industry peers told me about it as they integrated it with a client's website. Good luck! Greg Thibodeaux The Method Agency a strategic marketing boutique www.TheMethodAgency.com -------- new post - same topic -------- From: Reg Charie Subject: Product management > For each product we add, we have to set it > up in our inventory system, set pricing, > write a description, take the photography, > send it to our graphics guy, get it back, > upload the graphics to the server and > finally make the product live. The steps in > this process are completed by several > different people. - Alicia Allen Looks like you have to automate. If your web store's database can be populated using the upload of a (modified) spreadsheet you have an easier job. Reg Charie -------- new post - new topic -------- From: Chris Nielsen Subject: Domain parking > One of my current clients: james-ranch.com > lost his domain name when the cable company > he was hosted thru sold to another cable > company > > My final remark is just obtain the domain > names you park for profit in an ethical > manner. - Ed Clark, LED 2608 There was a lot of emotion in that post, and I can't say that I don't agree to some extent. Personally I'm pretty sensitive to someone losing a domain and I have posted many times how to avoid that. But "ethics" often take a backseat to "business". Most domainers would never "steal" a domain, but they would have no problem "buying" one that is available. The fact that you or your client failed to pay the $8 to renew it for another year should not really affect the sleeping patterns of someone who was able to take advantage of the mistake. Of course, when a porn site appears where a non-profit site used to be, few would not be upset by that, and I fail to see the logic as a domainer: The target is not well targeted for the most part, but perhaps it does make money...? I understand the pain, but the word needs to go out across the land to educate domain owners about a few simple things. Many domains are lost because someone at the company left and the renewal emails were sent to a bad address and it the only one listed. The registrar sent the emails and are not responsible if they fail (but they should be - a phone call or fax might avoid the problem). I have an account at Hostmonster and even though the domain is not registered there, they send emails when renewal time is near. You need to know that often when a domain expires, there is also a couple of clues that owners don't often notice. The clues are that the web site and email fails to work for that domain. This is not just for a few days, the domain deletion process generally works like this: 1) The domain expires and the site and email no longer work. A parking page may appear from the registrar. Thus begins a 30-day "grace period. You have that long to realize there is a problem and pay for the renewal, generally without an extra charge. 2) End of 30-day grace period. Now you are in trouble. At this point the domain enters a kind of purgatory. It may or may not have a parking page on it, but it starts to day the attention of domainers if the domain has characteristics they are looking for: good keywords, traffic, or many links to the domain. Depending on the registrar you may be able to still get the domain back, but you can expect to pay a hefty fee of some kind. 3) After the grace period it will be 1 to 3 months before the domain is finally set free to be registered again, unless the registrar puts it up for auction as I think they can. But if not and the domain seems attractive, a domainer may pick it up using a service or automated program to register it. 4) But all hope is not quite lost at this point. Often domainers will register a domain to "taste" it. This is where they register it and park it for 3-4 days. Then they look at the traffic and the income from the domain. If it makes money, they keep it. If not, they pull the hook and throw it back in. Some registrars allow domainers to hold a domain for 5 days, and they can return it for a refund within that time. Now, for a domain to be lost, either the registrar has to be at fault for not sending out the proper notices, the 3-4 contact emails on the domain must be bad, or not monitored closely (damn those spam filters, anyway!), or the client does not recognize what the renewal notice is for. I am still amazed when I find a company, non-profit, or person who has a web site, but the domain is register to someone else. 1) The web designer, the hosting company, the SEO consultant, a volunteer, or the webmaster should not be listed at the registrant, only the owner of the domain should be. Then there are 3 contacts: Admin, Billing, and Technical. All three emails should be different even if its the same person, and it shouldn't be the same person. Your hosting company or your webmaster should be the Tech contact. Someone that pays bills should be the Billing contact, and the Admin should be someone on a manager level. If the organization has frequent turnover, then have the webmaster create "role" email accounts and make sure these are updated to send to the new person in that position, or someone else that exists. 2) I would NEVER register a domain with a hosting company. With larger companies it may not be a problem, but if you have problems with a hosting company you can upload your backup copy of the site to somewhere else. But if you can't move your domain, you are stuck. They don't just control your domain, but also your site and your email. And if your hosting account comes with a free domain name, check and see if it's registered to you or the hosting company. Using that free offer may cost you a lot more if you later want to move your site to a place that provides actual customer service. If you are lucky it may only be $35. 3) The domain should be "locked" which will prevent it from being transferred or moved to another account. When the domain is locked, pretty much the only way someone could get it would be if they could access your account. Even if they could get the AUTH or EPP code, they could not transfer the domain if it was locked. I highly recommend using the "Domain monitor" feature at www.DomainTools.com. Once you have a domain being watched you can get emails whenever the WHOIS information changes. This can alert you to contacts, Name servers, and the all important "Status" that will tell you if it expires. I use it to learn out when I can finally register your domain you forgot about... Finally, I have not heard of anyone losing a domain because they were not using it. If someone has something documented please let us know. There are specific rules about filing a claim for a domain name and 3 main points must be satisfied to have any chance of success, otherwise the domain owner could claim "reverse hijacking". james-ranch.com may have a valid claim to their old domain. They should contact a lawyer that has worked on cases like this to find out for sure. But since they have a company with that name and the currently owner just has it parked.... Well since the owner seems to be in Panama I would say it's worth looking into. Thank you, Chris -------- new post - same topic -------- From: Hein van der Honing Subject: Domain parking I too have some domains which I haven't had time for to get them up and running. I'm still planning on making these pages and getting multi-page websites on them. Would parking the domain for the time being (until I want to actually use it) harm me in terms of SEO?? If I'm thrown out of google's index (like Steve says could happen), I assume I wouldn't be wanting to park it. Any ideas/experiences? Kind regards, Hein van der Honing Search Analyst -------- new post - same topic -------- From: John Smart Subject: Domain parking Hi Lee, Glad you are not lurking anymore! (and I apologize to all who wish I would start lurking instead of typing incessantly!) My understanding is (and I am no 'legal eagle' - maybe someone more qualified can comment) is that the domain has to do 'something'. Something may mean pointing to an unrelated domain, or just handling e-Mail, or ftp, or any other service. I do not think there was a measure to quality or viability of service. If there is a domain pointing to a name server that is not managing that domain, so the domain is doing nothing at all, then that is what puts the domain into the, err, public domain. If the domain is 'cool cars' and it points to a site about swimming pool that has 20,000 other parked domains pointing to it, then it is still doing something. I decided to check on ICANN to see what they say about it, but there site is down. Or their domain is not being used, so I can go grab it! :) I hope that helps John Smart InternetDesign.com A Human Touch in a Digital world. 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