| LED Digest 2613: Redesigning with Static vs Dynamic |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. March 25, 2008 Issue no. 2613 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Sphinn This + SMM Whitepapers? --== Redesigns: Static vs Dynamic Sites ==-- ~ Nancy Schettler "Advice? Warnings? Pitfalls I should know about?" ==== CONTINUING ================= --== Selling Digital Video Downloads ==-- ~ Bill Wade "...I think you're at the beginning, rather than the end, of the wave." ~ Jim A. Varga "I have purchased and set up imusictools.com..." ~ Bob Cavanagh "Several of the companies I buy from use a service called Digital River..." --== Evading Email Harvesters ==-- ~ Sheryl Coppenger "Hopefully nobody's using formmail from Matt's Script Archives anymore." <Moderator Comment> --== Domain Parking ==-- ~ Barney Willmeyer "I bought all of my domain names in the name of my corporation." ~ Chris Nielsen "I don't recommend registering domains at the same place they are hosted." ========= NEW ===================================== <Moderator Comment> Greetings LEDer, Thanks for the comments about my article on link building [ http://www.audettemedia.com/blog/link-building-fundamentals ], really appreciate the input. I wish some of you would have commented on the blog though, I wasn't expecting all the email replies... :) BTW it's now on Sphinn, so please give it a vote if you feel it's worthy: http://sphinn.com/story/36431 Question: has anyone seen a *quality* whitepaper (compelling, factual, backed by solid statistics) for a social media campaign? We have one that I'd like to compare to others before putting online. I've found quite a few but they're mostly really poor from what I've seen. Yet I know there are some amazing things being done in the space - maybe it's that no one wants to share many details? Thanks, Adam ----------------- From: Nancy Schettler Subject: Re-doing a website - New Post Greetings fellow readers. I am planning to re-do my two websites within the next year, and my question is basically, "What am I in for?" The first one was built in 2001, and generates about 20% of my business. The second was built two years later, and grew to be about 80% of sales. Why am I going to re-do the website? Well, because the websites worked so well that the business grew. For both websites, all the pages are statically generated. So for every new item we add, we have to build a new page. That's okay for a few hundred items, but now that we have 1000+... that's a lot of work. But... with all the work, we've seen solid, consistent growth in sales each of the past three years. So... it ain't broke (far from it!) but still I wanna "fix it"! We're going to move to a dynamically driven website. I have heard that it will take longer to get those pages indexed, and that the site may not be indexed as fully as a static site. I'm wondering what other readers have experienced, if they have done a similar website overhaul. The last thing I want to do is to dry up traffic (and hence sales)! Advice? Warnings? Pitfalls I should know about? Would I be better off to stay with a static website? Should I do some kind of combination, keeping static pages for the terms that the site ranks very well for? Nancy Schettler www.FavoriteFabrics.com www.AWellDressedKitchen.com ======== CONTINUING =============================== From: Bill Wade Subject: Digital downloads > So now I want to enter the market of > Digital Downloads, but I have no idea where > to begin... Is there a reliable company who > can do this? - Penny Stewart, LED 2612 - http://www.led-digest.com/content/view/2027/190/ Hi Penny: I've a friend (nope, not an affiliate) that sells a lot of intellectual property via downloads. His field is gardening, and at present he sells ebooks, and I believe will shortly be moving into selling gardening "how to" videos on line. I expect he'll answer you if you send him a question, and you can find Doug at www.simplegiftsfarm.com. Good luck with it. I too believe that selling intellectual property on line versus hard goods is the way to go, and I think you're at the beginning, rather than the end, of the wave. Bill Wade -------- new post - same topic -------- From: Jim Varga Subject: Digital downloads I am a lurker and this is my first response so take it with a grain of salt. I have purchased and set up - http://www.imusictools.com/ - I have not completed the site design but the installation went smooth and when I was looking this was the only company that I could find (out of the box) - you will need some basic programming to change the template but it appears easy to use and they are already tied into a few good ecommerce companies just point and click and your ready to go. See Adam I do still read your newsletters everyday - looking forward to another Vegas trip. Sincerely Jim A. Varga NeoFill, LLC | Home of the Half-Priced Gift Certificate Program http://www.neofill.com -------- new post - same topic -------- From: Bob Cavanagh Subject: Digital downloads Several of the companies I buy from use a service called Digital River: http://tinyurl.com/2adxd6 [corporate.digitalriver.com]. I only have experience with this service as a customer. But as a customer it works well and would seem to offer all of the services you would want. Bob Cavanagh Director of Technology Queen's School of Business -------- new post - new topic -------- From: Sheryl Coppenger Subject: Harvesters > Obfuscation with HTML entities no longer > effectively protects email addresses. Well, > it depends on the spider, I suppose. > Translating HTML entities (things like © > and —) is so easily coded that I expect all > but the most sloppy spiders do the > conversions. - Will Bontrager, LED 2612 I don't think it's worked in years except for people who just happen to be lucky. At my previous job I tried setting up a mailto: link with HTML obfuscation on a fresh non-dictionary email address. I was a web admin for a hosting site and had picked up tips from a list like this one and tried out the method so I would know whether to recommend it to my users. I linked the page to a site that I knew got spidered. I got a spam within hours. > The LED issue you're reading uses a > fool-proof method. It's the http://... > email link at the top of each post. > > That is a redirect URL, but to a one-time > use, self-expiring email address. Your real > email address is never revealed to the > sender. It works a treat. I know, because I > built the thing. Is it available somewhere for others to use on their sites? > Another way to solve it is by using a form > instead of a link. Use secure software so > spammers can't use it to spam other people. > Auto-submission protection would be > prudent, also, lest you get spammed through > your own form. Hopefully nobody's using formmail from Matt's Script Archives anymore. I'm aware of NMS (see link below). Are there any better alternatives nowadays? Those haven't been updated in a couple of years. http://nms-cgi.sourceforge.net/ BTW, an introduction: I started on this list back in the banner days but recently rejoined after being off it for a couple of years. Back then I was reading lists like this for the job because we were just getting into e-commerce. Since then I've changed jobs and I'm still doing web site support and installs but I'm setting up my own web sites, trying to develop other streams of income. I'm an artist, and my first effort was a cafepress site that sells merchandise with some of my artwork. Now I'm trying to get some traffic to it and get sales to the point where it's worth the effort to put up more images. I'm also building a gateway site on one of my domains which will have a blog and gallery2 installation pointing to the cafepress shop. So Adam's article [ http://sphinn.com/story/36431 ] is very timely for me. Thanks, Adam! Sheryl Coppenger http://www.cafepress.com/coppengerarts <Moderator Comment> Thank YOU Sheryl for joining us again! It's an honor to have you back on the list. For the new LEDers among us, Sheryl ranks right up there with the oldest of the old-school on the LED. The flow-to.com email encryption Will coded works really nicely. Click here to test it out with my personal email address: http://flow-to.com/email/LED.1206401120l6fnyaew9.mth As you can see, that link launches a browser window which loads up your email client with my email "hidden" within a flow-to address. It also puts the email into the browser window so you can cut and paste it into your email client if necessary. When you send that email, it'll come right to me - true email privacy (until I reply of course) :) Great work by Will Bontrager, who's also a great guy for sharing it with the LED. Makes our list a better and more useful forum. -Adam -------- new post - new topic -------- From: Barney Willmeyer Subject: Domain Parking > Does anyone know what needs to be done to > will your domain names to your family? For > those of us who hope our online businesses > outlive us, it is an important > question...one to which I've never heard an > authoritative answer. - Dan Rosenfield, LED 2612 I bought all of my domain names in the name of my corporation. Hence, when I pass the corporations will pass to my family members (as set up in my will) and the domain names will go along with it. Under the law, a corporation never dies (unless you formally dissolve it). So that should settle that problem! Barney Willmeyer -------- new post - same topic -------- From: Chris Nielsen Subject: Domain parking > You would think Yahoo would enable me to > now simply transfer the domain name to him. > While it is not literally impossible, it is > difficult enough to do so that it is damn > near so. - Dan Rosenfield, LED Digest 2612 You don't describe the process you had to go through, I suspect it had to do with things like company letterhead, notarized forms, and faxed or mailed documents? Perhaps some fees were also involved? I have not heard of anyone being put through that for a while, but I remember in the past that there were all kinds of hoops to jump through and even today some registrars make it more difficult than others. In general though the process is not to difficult or expensive. Most registrars allow their customers to "push" or transfer domains to each other for free. Godaddy calls this an "account transfer". The procedure varies from company to company, but most just require that you enter the account number of the receiving customer, enter in the domain name and you are done. In the case where the new owner does not have or does not want to have their domains with a registrar like NSI, a simple transfer request can be used. A transfer takes a little more work and about 6 days to complete, but you won't get too stressed out by the process. Note that some registrars do not allow you to transfer the domain from their system for 60 days after the transfer. An account change or push can also cause this and may require that you renew with the current registrar if the domain is going to expire within 60 days. In your case I would have recommended a transfer for two reasons: 1) You should NOT have to go through a big process for a simple ownership change. 2) I don't recommend registering domains at the same place they are hosted. With large providers like Yahoo this is less of a problem, but there have been many cases where a dispute over a web site has involved the domain as well, effectively holding the site "hostage" since without control of the domain, the site cannot be moved to a more agreeable hosting provider. Thank you, Chris Nielsen kevinham.ws (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Nature gives you the face you have at twenty. Life shapes the face you have at thirty. But at fifty you get the face you deserve." - Coco Chanel |
