| LED Digest 2621: Site Architecture |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 9, 2008 Issue no. 2621 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Tweet Cloud --== Optimizing Site Architecture ==-- ~ Magnus Brattemark "I have a question about site architecture for a bilingual site." --== Online Backups ==-- ~ Jackie Monticup "Just wondering if anyone has suggestions for making a backup copy of a website..." --== Alternatives to Exchange Server ==-- ~ John Smart "...are there any alternatives for this other than Exchange?" --== 2008 WebAward Call for Entries ==-- ~ William Rice "The Web Marketing Association is beginning its Call for Entries..." ==== CONTINUING ================= --== Anti-Spam ==-- ~ Will Bontrager "...providing lots of useless email addresses for harvester robots does not slow the spam..." ========= NEW ===================================== <Moderator Comment> For those using Twitter (http://twitter.com/audette) I thought this was cool: Tweet Cloud takes any public feed and creates a "tag cloud" according to term frequency. Follow this link to view my own: http://www.tweetclouds.com/user_pages/audette.html You can hover over any term to get the frequency. More fun stuff with Twitter. This little web app rules. Great post below by Magnus - any advice for him? Have a productive week! -Adam http://www.audettemedia.com --------------- From: Magnus Brattemark Subject: Site architecture for bilingual site Hi everybody! I have a question about site architecture for a bilingual site. My main site is trilingual (English, Spanish and Swedish). If someone enters through the front door (very few are) an asp script detects the browser language and redirects the visitor to the homepage in one of the 3 languages. Because of that, the only "page" on the root level is the language detection script, on next level are the 3 index pages. The most important information comes first on the 3rd level. The structure is like this: www.mysite.com/default.asp www.mysite.com/english/index.htm www.mysite.com/english/topic/page.asp Recently I found a video with Matt Cutts explaining the importance of Google snippets: http://tinyurl.com/4pzblh [youtube.com] On another site (I don’t remember where) someone was claiming that Google only uses pages from the first and second level to choose links for the snippets. My conclusion was (of course) that I will never get any snippets since I have very little useful information on those levels. (I know that it takes more than a good site architecture to get the snippets). Then I found an article by Shari Thurow http://www.clickz.com/showPage.html?page=3438481 where she explains that she generally keeps 100 to 200 of the most important pages in the root directory. Ooops! It definitely looks like I am leaving a lot of space open to my competitors. I am now in the process of redesigning another site, which is bilingual (English and Spanish) and don’t want to repeat the same mistake. It would be easy to put 100 to 200 pages in the root if the site was in one language, but to organize a bilingual site seems more difficult. I believe it’s important to keep the two languages apart, but then I can’t put them all in the root directory. If I divide them into two groups they will automatically come one level away from the root. One solution I have considered is to divide the site into two, with different domains. The present domain is in Spanish and I have just registered the English equivalent. That would make it: www.misitio.com www.mysite.com All thoughts, ideas and suggestions are welcome! Magnus Brattemark Alfa Travel Guide - Central America http://www.alfatravelguide.com -------- new post - new topic -------- From: Jackie Monticup Subject: Online Backup of Website Hi, all. Just wondering if anyone has suggestions for making a backup copy of a website (my own, of course!) and storing it remotely on another hosting server. Currently, I am using an outdated web authoring program, creating my website files locally and publishing them to my hosting comany's server. Should anything happen to my hosting company, I could simply find a new host and upload the files stored on my computer. I am now building an immensely improved website using a different hosting company's online editor and a mySQL database provided by this hosting company, which will host both the server space and the shopping cart. (I am extremely happy with the service and services offered by this company; going back to using a web authoring program and storing the files locally is NOT what I want to do). However, it occurred to me that if this hosting company (or any hosting company) were to suddenly cease to function due to business reasons, natural disaster, etc., my website would disappear, files and all. I would be out of business instantly. Yikes! The solution (and I may be the only webmaster who doesn't do this!) is to make a living copy of the website (one that automatically updates itself daily) and store that copy on an unrelated server. Should my original server become unavailable or corrupted, I could simply retrieve the copy of the website and move it to a new hosting server. I won't have these files stored locally, so I would need a backup system that would allow me to retrieve the files from the host server, as well as the mySQL database files which make up my store inventory. Any suggestions, especially from those of you who back up your website remotely? Any recommended vendors? Any experiences or things I should be aware of? Thanks! Jackie Monticup MagicTricks.com Magic. For magicians. http://www.magictricks.com -------- new post - new topic -------- From: John Smart Subject: Exchange Servers As you may know from past posts, I do not know much about Windows servers, and am happy to keep it that way. However, a client of mine is migrating his mail to a hosted exchange server because it offers him collaborative tools and tricks that he thinks will be worth the money. My question is - are there any alternatives for this other than Exchange. Not being too familiar with what an Exchange server can do, I am not even certain I know what I should be searching for! The client discusses it in vague emotional terms, so any help would be greatly appreciated. Thank you, John Smart InternetDesign.com A Human Touch in a Digital world. -------- new post - new topic -------- From: William Rice Subject: 2008 WebAward Call for Entries The Web Marketing Association is beginning its Call for Entries for the 12th annual WebAward Competition for Website development in 96 industries. This Website recognition program provides very valuable feedback to all participants and is a great marketing opportunity if you win. The deadline for entry is May 31, 2008 and the Website can be found at www.webaward08.org. But you can't win if you don't enter, so don't delay, enter the 2008 WebAwards today. Bill Rice President Web Marketing Association ======== CONTINUING =============================== From: Will Bontrager Subject: Anti-spam > ... a script that loads the harverster's bot > with endless, useless email addresses. - Reg Charie, LED 2618 - http://www.led-digest.com/content/view/2033/190/ Let me mention that providing lots of useless email addresses for harvester robots does not slow the spam, except when it slows down the servers on the Internet that have to deal with the bad addresses. Many spammers spoof email addresses in the From and Return-Path headers of emails they send out. They don't deal with the bounces. But the unfortunate folks whose addresses were spoofed must handle it. Who among LEDers has wondered why spammers spoof real, live email addresses for From and Return-Path? If the only object is to divert bounces somewhere else, they might as well spoof an invalid email address. It's easier to program the generation of an email address with random characters than it is to open a file and select a live one. Many people open bounced email that arrives in their inboxes. It might be something important that didn't make it to its intended destination. Spam that bounces back to a live email address is likely to get opened. Some bounced email has the body content removed, which means the message won't be seen. On the other hand, bounced spam has a second chance at getting through filters. Will Bontrager (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The people I distrust most are those who want to improve our lives but have only one course of action." - Frank Herbert |
