| LED Digest 2623: SEO in a Box |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 11, 2008 Issue no. 2623 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ New Blog Post --== Guaranteed (and Automated) Rankings ==-- ~ Jim Berry "...you just install the toolbar, enter your website address...and it does the rest." ==== CONTINUING ================= --== Online Backups ==-- ~ Sandra Combs "...if you have CPanel, go to the backup icon and see how to use it." --== Site Architecture for Multiple Languages ==-- ~ James Kalassery "We have built a site [with] close to 1000 files in the root directory." ~ Magnus Brattemark "It looks like there is no such thing as a BEST solution..." ~ Barry S Mills "Another option would be to use sub-domains of the main .com." ========= NEW ===================================== <Moderator Comment> Greetings LEDer, I've written a new blog post, that I'd love your comments on: Internet Marketing and the Limitations of Language: http://www.audettemedia.com/blog/internet-marketing-language-limitations The topic explores the reputation problem the SEO industry faces because of shortcomings in language. It also examines these issues: 1. SEO is used widely as the general term for all things marketing online, yet it represents only a single aspect of what internet marketing entails. 2. SEO has a reputation for being dirty and evil, the realm of snake oil and cheaters. I explore web strategy, internet marketing, SEO/M, and findability concepts, and come away with few conclusions (but hopefully some entertainment). Please comment here and the blog with any thoughts. It's a tough topic, but important to examine I feel for the industry to evolve. Have a great weekend. -Adam --------------- From: Jim Berry Subject: SEO "in a box" Does anyone have experience with IBusinessPromoter Software? It guarantees: "Top 10 rankings on Google or money back!" See it here: www.ibusinesspromoter.com Apparently you just install the toolbar, enter your website address and the keywords you want to be ranked for, and it does the rest. Would be interested in feedback from the SEO gurus. Jim Berry ======== CONTINUING =============================== From: Sandra Combs Subject: Online backups > Just wondering if anyone has suggestions > for making a backup copy of a website (my > own, of course!) and storing it remotely on > another hosting server. - Jackie Monticup, LED 2621 - http://www.led-digest.com/content/view/2037/190/ Many web site hosts use CPanel for you to use to create email forwarding, email accounts, see AWStats, use phpAdmin for your mySQL databases, and so on. This CPanel has backup features, one of which is to backup the entire site and allow you to store the backup on your site, or download it to your own computer. You can also just back up the mySQL databases. So, if you have CPanel, go to the backup icon and see how to use it. Sandra Combs -------- new post - new topic -------- From: James Kalassery Subject: Site architecture > It would be easy to put 100 to 200 pages in > the root if the site was in one language, > but to organize a bilingual site seems more > difficult. - Magnus Brattemark, LED 2621 Magnus, We have built a site for online training of insurance advisors and have close to 1000 files in the root directory. We have nearly 3000 students online most of the time, and we haven't seen any appreciable difference in performance, though. However, we keep the images, forums, etc., in other folders. 300 files each are for two different courses. So when a user logs in, his course type is determined and then appropriate files are served. We use a PHP script to do this. Similarly, it is possible to keep all your files in the root and serve appropriate pages depending on which language the user selects from the index page. With this method, you can serve any number of pages in any number of languages, without much extra effort. The only requirement is that we should follow a suitable naming convention for the files. For example, the files shall be named index_en.htm, index_es.htm, index_xx.htm, etc., to identify the language of the file. Regards, James Kalassery http://KnowBe.Com - Rotating Results Search Engine -------- new post - same topic -------- From: Magnus Brattemark Subject: Site architecture Hi Adam, Thanks for your comments to my question (I got one comment off-list as well). It looks like there is no such thing as a BEST solution: where it’s possible to have all pages in the root and each language separate from the other... I agree that the directories of alfatravelguide.com need a rewrite. There are lots of rewrites needed to the URLs of that site, but then the effect of incoming links might get lost, so I am afraid to experiment with that site since it gets decent traffic from Google. But I will consider your advice to get rid of the browser detection script. The site I am going to redesign is http://www.turismo.com.sv. I bought it last year and it's in urgent need of a redesign, and I can afford to experiment since it doesn't give me much income anyway. It is a travel guide about El Salvador, and Google likes local domains for local content (at least so I believe). I have now registered the domains tourism.com.sv and travel.com.sv; the idea is to (possibly) move the English content to one of these domains. There would be "internal" links between the two sites; each page will have a link to its equivalent in the other language. With one domain it’s necessary to have sub folders for each language, and that takes the content one step away from the root, and Google likes root-pages (at least that’s what I thought). On the other hand with two domains I can have all important pages in the root, but the new domain will not get any help from the link that the existing domain have, and any new link will only have effect on the ranking for one language. As you wrote: there are no easy answers... Thanks! Magnus Brattemark Alfa Travel Guide - Central America http://www.alfatravelguide.com -------- new post - new topic -------- From: Barry Mills Subject: Site architecture Hi Magnus, I have never been entirely convinced by the arguments for including everything in the root directory - we tried this on a few sites and it didn't seem to make much difference. Won't do any harm but I wouldn't worry about it too much if it isn't practical. However the structure on your old site is not a great one for SEO simply because what the SE will see as your home page has no real content. You don't say how you plan to build the site(s) and there are other considerations, especially if everything comes from a single content management system (which would make the sites much easier to maintain). However, I would recommend going with different domains, and using country extensions rather than different .com domains. Another option would be to use sub-domains of the main .com. Country extensions will give you an advantage in the local language versions of Google though. Ideally, you should also host the site in the local country, but this wouldn't be practical with a CMS. It's not essential anyway, but to get included in the "sites from .. (country) only" searches in the localised version of Google you either need a country specific extension or a site hosted in the country concerned - if you don't have one or the other you will miss out on a big chunk of traffic. Google has virtually all the market in mainland Europe, it's much more dominant even than in the UK, so there's no point worrying about any other SE. Hope that helps. Barry S Mills Chairman Netstep http://www.netstep.co.uk (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Water, water, everywhere, And all the boards did shrink. Water, water everywhere, Nor any drop to drink." - Samuel Taylor Coleridge |
