| LED Digest 2628: The SEO Reputation Problem |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 18, 2008 Issue no. 2628 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== <Moderator Comment> ~ Twitter is Essential for Business --== SEO Reputation Problem ==-- ~ Dirk Johnson "I'd stop worrying about the reputation of the SEO industry." --== To Google You Are A Spammer ==-- ~ Adam Audette "This recent post by Aaron Wall is important and dead on..." ==== CONTINUING ================= --== Is Twitter Productive? ==-- ~ Steve Kaufman "I use Twitter and have find it really to be mostly a novelty..." ~ Glyn Berrington "...you can post to Twitter and it can appear on your Facebook also..." ~ Tom Anson "I wonder how fast a reader a person has to be to make this work." --== LinkedIn Etiquette ==-- ~ Jeff Hinds "...new users to LinkedIn get excited and don't realize that LinkedIn is a professional network..." ========= NEW ===================================== <Moderator Comment> Speaking of usefulness and Twitter... this is how I used the network yesterday. - Simon Wharton (http://blog.pushon.co.uk/) realized that I'm the guy behind the LED Digest. He and I also belong to another (private) email list, but didn't know each other before Twitter. - Spotted that Facebook is now integrating your Digg stories into the mini-feed: http://pownce.com/kevin/notes/1866237/ - Recommended Jeremiah Owyang's post on "Email Consumes Us" http://www.web-strategist.com/blog/2008/03/26/email-consumes-us/ - a salient insight into our reliance on email. - Asked a question about rewriting URLs on ASP to fix the old trailing slash 302 redirect bug. Got answers from many, including Jill Whalen (http://www.highrankings.com), Todd Friesen (http://www.oilman.ca) and Greg Boser (http://www.gregboser.com). They gave me the exact answer I needed (http://www.helicontech.com/isapi_rewrite/), and that short-list of respondents is pretty telling about the caliber of internet marketers on Twitter; some of the most respected SEOs in the game. I'd say Twitter's an essential business tool at this point. Like anything, if you don't provide value you won't stick. Content is king, even in 140 characters. -Adam -------------------- From: Dirk Johnson Subject: SEO Industry Reputation Hi Adam, Your post on Internet Marketing and the Limitations of Language, (http://www.audettemedia.com/blog/internet-marketing-language-limitations) was thoughtful. I'd stop worrying about the reputation of the SEO industry. It's kind of like the reputation of members of Congress. It is what it is, on an individual basis. No amount of public relations will change that from here on out. It is up to the individuals involved to differentiate themselves. Business owners have to sort through it. As long as there are rankings to be had, lots of money will be spent. A lot of it will be wasted on total nonsense, based on pure, unadulterated BS. Posturing as an "expert" is a real craft in this business, where name recognition has virtually no bearing on actual skill or understanding. Then again, sometimes it does. Good luck sorting it out. I've said it before, and it still applies: If PT Barnum were alive today, he'd surely be in the SEO business. Best regards, Dirk Johnson www.domaindrivers.com -------- new post - new topic -------- From: Adam Audette Subject: To Google You're a Spammer This recent post by Aaron Wall is important and dead on: http://www.seobook.com/to-google-you-are-a-spammer I'll just echo some of Aaron's points here - please go read his blog for the full post. -------------- "This event clearly demonstrates how differently Google treats major corporations vs individual SEOs... "A corporation typically is out of the index for a few days to a week at most, even if they are operating at an industrial spam scale for years! When the corporations are relisted they may need to do a bit of rebuilding, but millions in profits from years of spamming allow them to invest adequate capital into growth. "This is why some of Google's editorial judgement seems so arbitrary and lame. The small player innovates, gets crushed by Google for being creative and innovative, then the monolithic corporations uses the same techniques to an industrial scale and are somehow better for borrowing/stealing the techniques. How does that process foster web innovation?" "Google can not keep growing their revenues at an acceptable rate without beating the value out of others. If you are new to the SEO field and want to excel online, call yourself something other than an SEO. Using the label SEO invites arbitrary monitoring and punishment, and there are too many plastic personalities in this field willing to dime out a friend in exchange for a wooden nickel." -------------- Dead on and difficult to address. Kudos to Aaron for shining light here. Adam Audette http://www.audettemedia.com ======== CONTINUING =============================== From: Steven Kaufman Subject: Twitter > Twitter is abuzz with many seeing it as a > pure time waster and others finding real > productivity. > > Following a recent theme on several other > email discussion threads, I am curious who > on this list is actively using Twitter and > if you've found it to be productive, how > so? - Lee Odden, LED 2627 - http://www.led-digest.com/content/view/2042/190/ Hello, I am relatively new to your email, but I wanted to let you and your readers know that personally I use Twitter and have find it really to be mostly a novelty, but that I have started using it for work as a tool to virally market KGW NewsChannel 8 / KGW.com content to a new audience. Anything that puts our content in front of fresh eyes grows our website and our brand. If you are a Twitter user just Follow "KGWnewschannel8" for Oregon stories that matter to you. In addition, send us a Twit to comment on one of our stories we would love to hear what you think. Take Care, Steve Kaufman Creative Services Producer/Editor KGW NewsChannel 8 Media Group -------- new post - same topic -------- From: Glyn Berrington Subject: Twitter em Twitter I have started using it in a small way the nice think is I signed up with hellotxt.com and you can post to Twitter and it can appear on your Facebook also which is kinda clever but will be interesting to see if anybody comes up with a nice strategy on how it can be use for business. http://twitter.com/theurbanshop Glyn Berrington TheUrbanShop -------- new post - same topic -------- From: Tom Anson Subject: using twitter One of the things that amazes me about the people on LED is that they can get into all of these things -- like twitter -- and (presumably) still get other/real work done. I wonder how fast a reader a person has to be to make this work. If I read a tiny part of what you read in a day, it would take me five days to read it. (I write almost as fast as I read.) How do you, or anyone else on LED make this work? Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com -------- new post - new topic -------- From: Jeff Hinds Subject: LinkedIn I agree with Grant that professional etiquette should be used with LinkedIn Invitations [ http://www.led-digest.com/content/view/2040/190/ ]. I believe that new users to LinkedIn get excited and don't realize that LinkedIn is a professional network and they're used to the MySpace mentality where the social networks are more of a popularity contest. It's Guy Kawasaki's Fault! Just kidding, Guy wrote a great article on "Ten Ways to Use LinkedIn" which has had a big impact on how professionals network on LinkedIn. Here's a quote from Guy Kawasaki: -------------- "Most people use LinkedIn to "get to someone" in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I've compiled a top-ten list of ways to increase the value of LinkedIn." Source: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html -------------- Jeff Hinds http://www.linkedin.com/in/jeffhinds (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Aim above morality. Be not simply good; be good for something." - Henry David Thoreau |
