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List Moderator:                     Published by:
Adam Audette                           LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
April 21, 2008                     Issue no. 2629
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            .....IN THIS DIGEST.....


==== CONTINUING =================

    --== To Google You Are A Spammer ==--

        ~ Dan Thies
"It's hard to consider Aaron [Wall] as anything
close to objective when it comes to Google."

    --== Is Twitter Productive? ==--

        ~ Mike Valentine
"Those 140 characters in a 'Tweet' can be
powerful coming from interesting people..."

        ~ Jeff Hinds
"Provident Partners' has a great example
of a corporate use of Twitter."

        ~ Al Toman
"...these social sites exclude me and other
potential socialites by design."


======== CONTINUING ===============================

From: Dan Thies
Subject: Spammer

> This is why some of Google's editorial
> judgement seems so arbitrary and lame. The
> small player innovates, gets crushed by
> Google for being creative and innovative,
> then the monolithic corporations uses the
> same techniques to an industrial scale and
> are somehow better for borrowing/stealing
> the techniques. How does that process
> foster web innovation?
    - Aaron Wall
    - http://www.seobook.com/to-google-you-are-a-spammer

It's hard to consider Aaron as anything close to objective when it comes
to Google.

Part of why he's so bitter about Google is that they've been so
effective in thwarting his own spam over the years, and he's been very
slow to own up to it:

http://www.mattcutts.com/blog/anti-google-claims-to-reply-or-not/#comment-116573

Dan Thies


-------- new post - new topic --------

From: Mike Valentine
Subject: Twitter

> Twitter is abuzz with many seeing it as a
> pure time waster and others finding real
> productivity.
>
> Following a recent theme on several other
> email discussion threads, I am curious who
> on this list is actively using Twitter and
> if you've found it to be productive, how
> so?
    - Lee Odden, LED 2627
    - http://www.led-digest.com/content/view/2042/190/

Loved the question from Lee Odden in Wednesdays LED. After I saw it, I
asked those in my Twitter Network what their favorite type of Twitterer
is. My favorites are those who post interesting links to new web
services, offer one sentence reviews of movies, books, restaurants and
software. I also love to hear about those traveling and interesting
experiences they have. Following those types on Twitter can bring a few
gems a day to you and your business.

Here's a good example of using Twitter very effectively for business:
http://tinyurl.com/6q7esf [darmano.typepad.com]

There are those that use the web interface who apparently can't resist
the question on the "Home" page above the text box asking "What are you
doing?" and feel compelled to answer that question when they are doing
the most inane things, like routine chores or whining about stuff they
don't want to do. Those types can definitely make you feel like you are
wasting your time on Twitter.

But the real valuable stuff on Twitter comes from those who use twitter
to tweet about it when they do extraordinary things, read (or write)
extraordinary blogs, uncover and break unbelievable stories, go amazing
places and do interesting things, and those people offer incredible
insights when they Twitter. Those 140 characters in a "Tweet" can be
powerful coming from interesting people with valuable things to say. I
try to do the same when I can - and try measure up to those I follow and
offer something interesting to my own channel.

There are a bunch of applications and online tools built to work with
Twitter that make it much more useful - my favorite is Twhirl - which
makes Twitter a much richer experience. There are dozens of plug-ins,
add-ons and web services that make it very cool, due to the open API.

Those who find it a waste of time can tune out, but if you follow the
right people (and companies) you can enrich your life and your business.
I'd love to connect with a bunch of LED'ers I respect. I already
followed most of those on the list Adam posted in LED yesterday and
added a couple more. Thanks Adam - loved your Tweet pointing out the
Zappos use of Twitter Thursday.

Mike Valentine
http://twitter.com/RealitySEO


-------- new post - same topic --------

From: Jeff Hinds
Subject: Twitter

Lee you pose a great question, and like you and Adam I'm curious to
learn more about how others use Twitter. When I'm not reading
http://TopRankBlog.com and LED I use Twitter to promote some of the blog
posts I think are beneficial to other internet marketers. I don't use it
daily as other business issues take priority unless I'm promoting a
company, product or service I believe in or I'm a team member on.

Provident Partners' has a great example of a corporate use of Twitter.
Read this interview of Amy Worley Director of Digital Marketing for H&R
Block are active members in the Twitter community offering suggestions
and responses to people that tweet about H&R Block of taxes.

http://tinyurl.com/53j33v [providentpartners.net/blog]

Best,
Jeff Hinds
http://twitter.com/jeffhinds


-------- new post - same topic --------

From: Al Toman
Subject: twitter

First, I personally acknowledge that the social connection, networking,
whatever you want to call it certainly has marketing value.  There is no
question about that.

The Internet's first social group was the physicists, as I understand
it. Considering, the INTENT of the INTERNET was to network, socially, on
a strict academia basis, "Let's talk nuclear physics".

Then, this network got all garbaged up because all types of individuals
entered into the Internet World.

Considering, Sir Berners-Lee invented the W.W.W. to use the network,
Internet, as a big book of "information".

And now the vendors, marketers took over. Heck, even well-known "STARS"
do "MySpace".  Gimme a break~!

Tamar proclaims:

> been getting too many random friend
> requests on facebook. again, here's my
> take: if i don't know you personally, i
> probably won't accept.
    - http://twitter.com/tamar/statuses/790576536

Well, Tamar, you won't be hearing from me.  Your choice.

Many of the people that I know, can hardly manipulate the mouse or have
NO DESIRE to do computer.  Some  are well established business people
(some are my clients, some are associates, some are family, etc) who
understand the value of the computer, Internet, web sites, etc, however,
who have no desire to DO the Internet.

If a SEO can't figure out the W.W.W. in less than an hour and agree upon
it, then how do you expect a non-computer person to even WANT to
understand the Internet beyond, email, ecards, and other meaningless
"stuff"!?!

You guys have to remember, just because you eat BYTES for breakfast,
lunch, and supper, that there are a WHOLE LOTTA folk out there that eat
Corn Flakes, sandwiches, and spaghetti, instead.  Twitterly-dee.
Twitterly-dumb.

Can you imagine if I mention "Twitter" to them?  Consequently, these
SOCIAL SITES EXCLUDE me and other potential socialites by design.  Yes.
I added a few to my FaceBook, Linked Out, and whatever else of those
other dozen social sites that I signed up on, but I'm not actively
seeking to do this. Hence, there is little value.

I DID find Pandora.com on Twitter which was a good find.  However, that
was purely a random "by accident".  Not an EFFICIENT way to weed through
the garbage and find information.

Personally, for "friend" value, I've learned that "friends" can be
counted on one hand or so by the time they haul your [a] into your
grave.  Marketing value may be another story.

So, when I'm ready to market my web site, if it is suggested that I
Twitter to Market, then, I'll need to hire a Twitterer.

Twitter Away,
Al Toman
find a web designer
studio9 web design


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