| LED Digest 2630: SEO Sales Trickery |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 22, 2008 Issue no. 2630 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== SEO Sales Tricks ==-- ~ John Smart "...on the one hand it was a cheap, underhand thing to do, on the other it was marketing genius!" ==== CONTINUING ================= --== Is Twitter Productive? ==-- ~ Adam Boettiger "Then again, Twitter is *very* different from Facebook." ~ Renee Kennedy "These new ways of communicating come and go." ~ Dr. Mani Sivasubramanian "I summarized my thoughts about using Twitter in this blog post..." ~ Michael Linehan "How effective is Twitter compared to other activities?" ========= NEW ===================================== From: John Smart Subject: New subject - SEO Sales Trick with PPC Through an ad in a local publication I found a lawyer wanting his site improved for search engines. I looked at his site and sent him a proposal.. We talked, and really hit it off, so I was about to start work, when he told me of another person who applied - he didn't like the other guy for many reasons, one being that the price kept changing. He told the other guy he was going with me, but thanked him for his time. An hour later, he got an e-Mail telling him to Google his main phrase, and he came up first in the paid for ads on the right! I then had to assure him that I can easily do that, so long as I have his credit card number! This 'trick' almost worked, and now I am in a quandary - on the one hand, it was a cheap, underhand thing to do - on the other hand, it was marketing genius! The lawyer told me he saw his name 1st on Google, and his pulse quickened, and were he not so happy with me, he would have paid this other person right there and then. So, do any of you use this method? Does it work, or do you get complaints? John Smart InternetDesign.com A Human Touch in a Digital world. ======== CONTINUING =============================== From: Adam Boettiger Subject: Twitter Like Adam, I've found tremendous value in Twitter, largely because I find it much easier to scan in 140-character bite-sized chunks than longer blog articles or RSS feeds. It's quite easy to scan through the stream looking for nuggets of gold. From a publisher standpoint, I use it to put out links to articles I've published, like my most recent posting about a new technique I learned on how to avoid buyers remorse and prevent Gadgetitis (the illness that many of us suffer from, needing to have the latest and greatest gadgets) at http://www.iadam.org/. From a networking standpoint, having been in the online space for over 12 years, I recognize that you simply can't establish a deep connection with someone in 140 characters. That's not the point. Twitter is for that initial contact, meeting new, like-minded folks or even better: different-minded folks. For the LED reader who said they would not accept friend requests from those they don't know, that's too bad. You'll never meet new people that way. Then again, Twitter is *very* different from Facebook. Far better IMHO, and in a different space. Adam Boettiger http://twitter.com/AdamBoettiger http://www.adamboettiger.com/ http://www.iadam.org/ -------- new post - same topic -------- From: Renee Kennedy Subject: Twitter I loved Al Toman's post on Twitter. I have to agree with him 1000%! I've been doing web for over 10 years now. These new ways of communicating come and go. 5 years ago it was web discussion lists. 2 years ago it was RSS feeds. Now it's all about Twitter. I'm not saying there isn't value in all of it... the discussion lists, the RSS feeds, the Twitters, I'm just saying, one person cannot do it all. You have to pick and choose. I actually have to spend at least 8 hours everyday doing actual work. That doesn't leave much time for Twittering. I'll stick to my LED-Digest and the four other e-newsletters I read consistently. Renee Kennedy Web Marketing Specialist -------- new post - same topic -------- From: Dr. Mani Sivasubramanian Subject: Twitter I summarized my thoughts about using Twitter in this blog post titled "Oh, Twitter!" http://www.MoneyPowerWisdom.com/oh-twitter/ All success Dr.Mani (I twitter as 'drmani') -------- new post - same topic -------- From: Michael Linehan Subject: Twitter Some comments on Twitter have been around its value as a marketing tool. Measured how? It seems to me two crucial points, that haven't been mentioned, are: 1. How effective is Twitter compared to other activities? We're probably all busy. We've all got more to do than hours in the day. So one needs to examine the ROI, the return time invested. Who cares if Twitter produces one $2,000 contract every six months if it takes an investment of an hour a day!? 2. And how does it fit with the overall strategic plan? Is being active on Twitter building, in the most focussed and integrated manner possible, towards where one wants to be in five years? If not, forget Twitter. Engaging in a tactic just because it's there and produces some results is precisely how most business and marketing is done. Enormously more power and competitive advantage is gained by developing an effective strategic goal and plan, and deciding what to do based on that. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "That which is common to the greatest number has the least care bestowed upon it. Every one thinks chiefly of his own, hardly at all of the common interest... everybody is more inclined to neglect the duty which he expects another to fulfill." - Aristotle |
