| LED Digest 2631: Optimizing Flash for Search |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 23, 2008 Issue no. 2631 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== SEO for Flash ==-- ~ Dale DeHart "...the developers think that the spiders can be fed through xml as well..." ==== CONTINUING ================= --== SEO Sales Tricks ==-- ~ Brett Atkin "Marketing Genius? How about Bait and Switch?" ~ Michael Linehan "...it was a cheap, underhand, unethical, dishonest, deceptive thing to do." ~ Tom Anson "...the better approach would be to make this part of the educating of your client." ~ Dan Rosenfield "Honesty is always the best option." --== Is Twitter Productive? ==-- ~ Megan Carruth "...using Twitter as a method for clients can be viable..." ========= NEW ===================================== From: Dale DeHart Subject: SEO for Flash We have a site with a flash-based posting board that we are developing and considering the SEO options. The flash is fed through xml and the developers think that the spiders can be fed through xml as well, but we are wondering if a parallel HTML-text version might be best. Any insights would be appreciated. Regards, Dale DeHart SOHO Prospecting www.sohoprospecting.com ======== CONTINUING =============================== From: Brett Atkin Subject: Sales trick > Through an ad in a local publication I > found a lawyer wanting his site improved > for search engines... he got an e-Mail > telling him to Google his main phrase, and > he came up first in the paid for ads on the > right! > > This 'trick' almost worked, and now I am in > a quandary - on the one hand, it was a > cheap, underhand thing to do - on the other > hand, it was marketing genius! - John Smart, LED 2360 - http://www.led-digest.com/content/view/2045/190/ Marketing Genius? How about Bait and Switch? I can get you #1, but it will cost $XXX a month in click-thru fees. I don't think it gets more unethical than that. It is things like this that make SEO viewed so poorly. Brett Atkin http://www.BrettAtkin.com -------- new post - same topic -------- From: Michael Linehan Subject: Sales trick I have to disagree - no "two hands" about it. There is only one hand - it was a cheap, underhand, unethical, dishonest, deceptive thing to do. No marketing genius involved. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com -------- new post - same topic -------- From: Tom Anson Subject: Sales trick Dear John (and other fellow LEDers), When looking at the questions: - Do any of you use this method? - Does it work? or - Do you get complaints? I'd suggest you keep your eye (and your heart) on the idea that "it was a cheap, underhand[ed] thing to do." The internet is full enough of charlatans; why would you want to increase the number? You're better than that (or so I've always thought). As you saw, this method clearly can work -- at least, on the ignorant. Those who understand the process wouldn't find anything pulse-quickening in seeing their names 1st on Google for PPC. But, do you really want to take advantage of their ignorance? If so, let me know -- and I'll totally rethink ever doing business with you in the future. I think that you could "safely" use this method without getting many complaints. Of course you'd want to qualify your clients, to determine their level of ignorance; but, if you try it on the right clients, I'm sure you could avoid complaints -- unless they met someone who could inform their ignorance. Then you could have problems, I'd think. To me, I think the better approach would be to make this part of the educating of your client. Show him/her that basically anyone can do this -- for a price -- but that you have so much more that you could offer. That way, you could use this method -- and expose the trickery -- without becoming part of the problem. Keep your standards high. Anyone who brings a human touch to a digital world I want to be able to be proud of. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com -------- new post - same topic -------- From: Dan Rosenfield Subject: John Smart's Post Hello All: My response to John Smart's post is simple. Your competitor misled the prospective customer in question. That's unethical, and a terrible business practice under any circumstances. If you believe that a prospective customer will be more likely to choose your services after seeing a #1 paid listing for his or her site, buy such a listing, as your competitor did. Then, send the prospect an email explaining what you did and how much it would cost the prospect (estimated) to maintain a paid listing while you work to generate organic traffic. Educating a customer is a whole lot better than trying to trick him/her. I frequently turn down advertising from prospects with products/services I do not believe will be of interest to my website visitors. And, I offer low cost trial ad prices to others so we can evaluate the effectiveness of their ads on my sites before determining a fair price. Not only do these policies help me get a better night's sleep, but they produce advertisers who stay with me for years. Honesty is always the best option. Dan Rosenfield http://www.college-scholarships.com -------- new post - new topic -------- From: Megan Carruth Subject: Twitter > How effective is Twitter compared to other > activities? ... And how does it fit with > the overall strategic plan? - Michael Linehan, LED 2630 Michael, from my perspective Twitter seems to make the most sense for those online marketers that focus very heavily on building their own web presence; those who have multiple properties and content to cross promote and who are already deeply engaged social media participants. Beyond that, using Twitter not as a self promotional/networking tool, but as a method for clients can be viable, though on a case by case basis. Established profiles can come in handy for particular projects every so often. (Read: fitting into an overall plan.) I myself won't devote an hour a day for either reason at this point, and I think the same is true for many. I still think It's important to understand these come and go trends none the less. Megan Carruth Online Marketing & Business Development Consultant www.bizdevmarketing.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Criticism is only words about words, and of what use are words about such words as these?" - G. K. Chesterton |
