| LED Digest 2635: Searching for a Signal |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 29, 2008 Issue no. 2635 .............................................. .....IN THIS DIGEST..... ====== NEW ===================== --== Signal to Noise in Social Media ==-- ~ Douglas Green "The signal to noise ratio is not where I want to spend the hours I have." --== New Escrow.com Scam ==-- ~ Chris Nielsen "...scammers are following up with what looks like an email from Escrow.com." --== Site Search ==-- ~ Tom Anson "I'm looking for a good, dependable site search option for my website." ==== CONTINUING ================= --== Basic CMS Functionality ==-- ~ James Miller "Wordpress is excellent for this and it has several advantages." --== SEO Sales Tricks ==-- ~ Anthony Kirlew "...it can bode well as a part of an SEM presentation as a live example of how PPC works." ========= NEW ===================================== From: Douglas Green Subject: Signal to Noise - Online Aggregators? I've been reading and lurking here for some time and it may be time to come out of the woods again. Let me say that my major objective in my Net reading is to maximize my signal to noise ratio. If I'm going to devote my time and attention to something or somebody, there has to be a good payoff there, a good signal to noise ratio. I don't get Facebook nor Twitter. There I've said it... classed myself as a dinosaur to some folks. I do have accounts but they're placeholders. But having to sort through somebody's post about taking kids to ballgames, posting from a phone to tell me his kid got mustard on his jeans ad nauseum to discover the post about some marketing insight isn't a productive use of my time. The signal to noise ratio is not where I want to spend the hours I have. Even blogs are losing it for me. My feedlist took a major hit last week when I whacked about 30% outright and demoted another 30% to the bottom of the feedlist (the closer you are to the bottom, the more in danger you are of leaving my attention span). Folks didn't seem to be saying anything; instead using a lot of guest bloggers or rolling over the same old trite stuff. Advance your points or lose my attention. It was a necessary culling as my list had reached into the three figure range - now it's back down to low 60's. It was an across-the-board cull - niche interests as well as marketing. And several "biggies" were cut (not that they'll notice or care). ;-) The success of my online company has brought me to the point of having to sort out the wheat from the chaff - these social networking sites simply didn't cut it for the time I have to spend. I just couldn't figure out how I'd sort out the good/bad and plain ugly from the mass of data. And I'm no longer willing to spend time doing so. Give me a twitter filter and I might come back. :-) Give me an aggregator of good posts and I'd be intrigued enough to follow it. I don't pretend to be a seminal thinker in this Net world, I try to find what works in my niche and implement quickly, moving things forward and testing as I go. And the resources I need to do that are inside twitter and facebook I'm sure but teasing them out is no longer worth the time. And yes, I did look at FriendFeed - now there's a whole 'nother story of overload. :-) The point of all this? Blogs such as TechCrunch or Boing-boing are on the top of their respective feed areas for me because they aggregate, they edit the net for me. Are there other good aggregators out there that do similar things that can add to the signla and eliminate the noise? I'd be interested in your take on this. Douglas Green Online Garden Publishing http://www.simplegiftsfarm.com -------- new post - new topic -------- From: Chris Nielsen Subject: Escrow.com May Not Be Safe Many people use services like Escrow.com to ensure that long distance or high dollar amount transactions don't have problems. Well scammers are now selling items and then following up with what looks like an email from Escrow.com. The buyer is asked to wire money to Escrow.com which of course is not normal. If the buyer wires the money, it's gone. The lesson is that you should always contact the financial company directly outside of the contact information in the email to make sure it's real. Thanks, Chris Nielsen -------- new post - new topic -------- From: Tom Anson Subject: Site search I'm looking for a good, dependable site search option for my website. I took a quick look at Google site search, but I'm not ready to spend $100 per year to get something without ads. I have five sites I'd like to ad site search to, so I'm looking for something inexpensive -- or free. I've looked briefly at BraveNet, but really don't have the technical expertise to judge different options. Any suggestions or warning out there? Thanks for your help. Tom Anson Anson Aromatic Essentials http://www.therapeutic-grade.com ======== CONTINUING =============================== From: James Miller Subject: CMS > I build entry level sites for folks, and > lately some of my clients have been looking > to be able to do some content management on > one or two pages of their sites themselves. - Bill Wade, LED 2633 - http://www.led-digest.com/content/view/2048/190/ Wordpress is excellent for this and it has several advantages. 1. It means that you don't have to charge someone a fortune to setup their web site. I'm thinking of running courses for individuals to just get them started. 2. They look very professional and are well suited for simple one-off web sites. Here's one I did to publicise some papers that I bought on eBay. http://minchenden1947.wordpress.com/ It took me about four hours to put the lot up. 3. In the Minchenden example, I want feedback, so Wordpress has all of this built in. So if you want a forum as well, Wordpress has it. 4. But the biggest advantage is that you don't have to do anything at all about SEO. That all comes free. 5. As does the hosting. I haven't said anything about what Wordpress can do technically, as there is very little it can't. James Miller Daisy Analysis http://www.daisy.co.uk -------- new post - new topic -------- From: Anthony Kirlew Subject: Sales trick This was an interesting thread. In the end, I think it can bode well as a part of an SEM presentation as a live example of how PPC works. Any other representation would be misleading. Isn't our job to educate clients as well? Anthony Kirlew Web Traffic Team http://www.WebTrafficTeam.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Listen or thy tongue will keep thee deaf." - American Indian Proverb |
