| LED Digest 2636: Social Noise |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 30, 2008 Issue no. 2636 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Signal to Noise in Social Media ==-- ~ Noah Masterson "I've canceled my social networking accounts so that only LinkedIn remains..." --== Site Search ==-- ~ Dan Eskelson "I have used Zoom Search for several years..." ~ Mark Bishop "For a free site search I've used Sphider..." --== Basic CMS Functionality ==-- ~ Paul Johnston "I would be interested to hear opinions about this approach..." --== SEO for Flash ==-- ~ Anthony Kirlew "...there is giving the user the HTML vs. Flash option..." ======== CONTINUING =============================== From: Noah Masterson Subject: Signal > ... my major objective in my Net reading is > to maximize my signal to noise ratio. If > I'm going to devote my time and attention > to something or somebody, there has to be a > good payoff there, a good signal to noise > ratio. > > I don't get Facebook nor Twitter... The > signal to noise ratio is not where I want > to spend the hours I have. > > Even blogs are losing it for me. My > feedlist took a major hit last week when I > whacked about 30% outright... - Douglas Green, LED 2635 - http://www.led-digest.com/content/view/2050/190/ Hi Douglas, I couldn't agree more. I've canceled my social networking accounts so that only LinkedIN remains (I figure it might help me land a new job someday). I'm still on Twitter but could see myself abandoning it soon. I wonder if this is a trend? Regarding blog aggregators, the page I visit most frequently is popurls.com. It will seem like a lot of noise at first, but you can customize the layout and content quite a bit. BoingBoing and TechCrunch are included among the feeds. Best, Noah Masterson (Financial marketing professional by day, co-publisher of dc-baby.com by night) -------- new post - new topic -------- From: Dan Eskelson Subject: Site search > I'm looking for a good, dependable site > search option for my website. I took a > quick look at Google site search, but I'm > not ready to spend $100 per year to get > something without ads. - Tom Anson, LED 2635 Hi Tom, I have used Zoom Search for several years on both my main site and on the web store. Piece of cake to set up - creates xml sitemaps during the index. Timely response to questions from the developer. Take a look: http://www.wrensoft.com/ Dan Eskelson Clearwater Landscapes http://clearwaterlandscapes.com -------- new post - same topic -------- From: Mark Bishop Subject: Site search For a free site search I've used Sphider (http://www.sphider.eu/) and have been very happy with it. Easy to set up and administer. Mark Bishop www.workforcelanguageservices.com Bridging Culture and Culture in the Workplace -------- new post - new topic -------- From: Paul Johnston Subject: CMS > For that I tend to just put a text area on > the page and then load TinyMCE into it. > This gives the client the ability to format > the text (there's even a plug-in to upload > imagesand other files). - Jeremy Weiss, LED 2634 - http://www.led-digest.com/content/view/2049/190/ Hi Jeremy, I have taken the same approach as you, but have packaged the editing system as a hosted third party service. If you want to see exactly what I mean go to: www.Instant-Webpage-Editor.com/demo.htm To setup an editable area on a webpage you only have to add a single line of code to the page. The editor is hosted remotely. I have used the excellent FCKEditor as the editing component. My clients like the service because it is easy to use (go directly to the webpage and edit it) and there is no database to setup, or software to install or maintain on their site. The main drawbacks are the fact that the editable content is hosted on the third party site with the editor, and the content is not very search engine accessible. I would be interested to hear opinions about this approach to content management. Regards, Paul Johnston instant-webpage-editor.com -------- new post - new topic -------- From: Anthony Kirlew Subject: Flash SEO Everyone's got an opinion, right? My initial thoughts were similar to Adam's [ http://www.led-digest.com/content/view/2048/190/ ]. I don't see a problem in "cloaking" if you intention is not to deceive the search engine, but to tell it what the site is about, or literally what the flash says. The real question is "can the SE's tell the difference?" The second part of this to me is that I always tell people, you can use Flash if you want to as long as your marketing / advertising / branding strategy includes more than just SEO. If they've got a huge PPC budget and want to excite themselves with Flash - go for it! I do let them know that most flash really annoys people that are searching and looking for stuff online. Most people are looking for answers when they search, not a show. I don't know about you, but when I want results, I want results, not to sit and wait for a flash image to load in anticipation of being entertained.. Lastly, there is giving the user the HTML vs. Flash option which works well, and preferably with HTML as the default so as to maximize the sites position in the SE's. My 2.0 cents. Anthony Kirlew Web Traffic Team http://www.WebTrafficTeam.com (c) Copyright 1995-2008 Orange Wheel, LLC. 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