| LED Digest 2637: Triangular Linking Schemes |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 1, 2008 Issue no. 2637 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Triangular Linking ==-- ~ Scotty West "Since reciprocal links have been devalued, does this strategy make sense?" --== Flash Cookies ==-- ~ Steven Birk "Flash cookies are nothing new...but they are new to me." ==== CONTINUING ================= --== Signal to Noise in Social Media ==-- ~ Rob "...finding a service that reads and summarizes the articles...is key." --== Site Search ==-- ~ Scott Marino "I highly recommend Fusionbot for many reasons." --== SEO for Flash ==-- ~ John Merrell "...I work for a State agency that has never installed Flash on their machines..." ~ Michael Linehan "...build html pages and use Flash a spice within that..." ========= NEW ===================================== From: Scotty West Subject: Triangular Linking? Greetings Fellow LEDrs, Thanks for all your help in the past. I'm not an SEO guy, just a humble website owner forced to do most of my own web work due to budget constraints. LED has been an invaluable resource for me over the years and I do appreciate you experts taking the time to enlighten us struggling amateurs. So here's my question. What's the current thinking about "triangular linking"? Since reciprocal links have been devalued, does this strategy make sense? Are there any hidden dangers? Is there a right and wrong way to do it? Forgive me if this is a topic that has been discussed before. Any information you can point me to would be useful. All the best, Scotty West www.absolutelyunderstandguitar.com -------- new post - new topic -------- From: Steve Birk Subject: Flash Cookies I happened to run across something the other day that I never heard of called a "Local Shared Object", or otherwise known as a "Flash Cookie". I did a search on both terms in the LED archives and found nothing, so I thought I would mention these and see what others that may be more knowledgeable on these have to say. Flash cookies are nothing new for sure as they have been around for a few years I guess, but they are new to me. Flash cookies differ from a standard, or "normal" cookie, in that Flash cookies are defaulted to store up to a 100 Kilobyte file on your computer per cookie, are stored on your hard drive regardless of your browser security settings, they are not shown when you take a look at your "normal" cookies that are saved in your browser, and they cannot be deleted like you can delete your "normal" cookies through your browser. And they don't expire... There are two ways for you to look and see if Flash cookies are currently stored on your computer. The first is you have to know where they are stored on your computer and this differs with your operating system (look for a file with a .SOL extension): Windows: C:\Documents and Settings\[username]\Application Data\Macromedia\Flash Player Macintosh OSX: /Users/[username]/Library/Preferences/Macromedia/Flash Player GNU-Linux: ~/.macromedia The other way is to simply click the following link to access the "Adobe Flash Player Settings Manager" and that will show you the current Flash cookies on your local computer, and you can delete them and adjust security settings from there. Yes, this settings manager is accessed from the Adobe website but is running locally on your computer. This is the only way to manage the security settings of Flash cookies that get stored on your computer (that I know of). http://snipurl.com/26gu9 [macromedia.com] The Electronic Privacy Information Center put together an article explaining Flash cookies a little better, especially how Flash cookies allow identification on individuals, at http://epic.org/privacy/cookies/flash.html (no affiliation, just found it through Google), or simply search "flash cookies" to learn more. So how many Flash cookies were on your computer that you did not know where there? Regards, Steven Birk http://iSteveB.com http://MedicalNewsCenter.com ======== CONTINUING =============================== From: Rob Subject: Signal to Noise - Online Aggregators? > Blogs such as TechCrunch or Boing-boing are > on the top of their respective feed areas > for me because they aggregate, they edit > the net for me. Are there other good > aggregators out there that do similar > things that can add to the signla and > eliminate the noise? - Douglas Green, LED 2635 - http://www.led-digest.com/content/view/2050/190/ Just wanted to respond to Douglas Green's thoughts on the eternal search for good online aggregators. Through my experiences, any mechanism that allows for automated and/or promotional submission to a feed comes up short. So whether you're talking RSS or a simple email, finding a service / site / publication that actually reads and summarizes the articles before distribution is key. The best of these types of services I've found have been in publications like The Week (www.theweek.com) for general news, and SmartBrief (www.smartbrief.com) for industry-specific news. Both have RSS feeds and email newsletters -- but the key is that they have editors / staff that actually summarize article and let you decide which you want to click-through to read them in their entirety. They do a great job reducing the clutter and make my life a lot easier. And to Doug -- how's this for synchronicity -- today's SmartBrief on Leadership (http://tinyurl.com/3zsojk [smartbrief.com]) has an article from the Boston Globe on whether we can "make better dirt." Enjoy! Rob -------- new post - new topic -------- From: Scott Marino Subject: Site search > I'm looking for a good, dependable site > search option for my website. I took a > quick look at Google site search, but I'm > not ready to spend $100 per year to get > something without ads. - Tom Anson, LED 2635 I highly recommend Fusionbot (www.fusionbot.com) for many reasons. I have used them for years with a paid version because of the size of the site, but they do have a decent package that they offer for free. What separated them from the rest when I did extensive research was their ability to offer suggestions. This is done via synonyms and misspellings and is customizable. Here is a direct link to their faqs about these features on their site: http://www.fusionbot.com/faqs/faq91.asp and http://www.fusionbot.com/faqs/faq97.asp Very few of the freebies offer this valuable feature. If the user mis-spells or mis-types a word, this increases the odds that they will find what they are looking for. If the user can't find it, they can't buy it... Regards, Scott Marino www.tiedyemania.com www.littlejammies.com -------- new post - new topic -------- From: John Merrell Subject: Flash SEO Adding to the list of reasons to avoid Flash for critical content, by day I work for a State agency that has never installed Flash on their machines (they say for security reasons). There is a lot of stuff out there that never gets seen by anyone browsing from this agency's network - and that is a LOT of people browsing... John Merrell Gateway Farm Alpacas -------- new post - same topic -------- From: Michael Linehan Subject: Flash SEO Why use Flash at all? It seems to me there are two main reasons - to wow people with the effects that can be produced - because a developer happens to be really comfortable with Flash, so it's easier for them Well, delete number 2, obviously. That's not a valid reason for a business site. Then for effects, what I like and what you like and what our clients like does not, ultimately, matter. The only thing that should really matter to our clients is how effective something is in bringing people and making the sale for them (as long as it's within their ethics and comfort zone). So how effective is Flash in doing that? To the best of my knowledge, menus that duck and weave, bob up and down, click and whir do nothing but reeeeeally annoy people. And while the first go-round of text sliding in may be cute, waiting for it to happen, over and over, will drive people away. So it would seem (for must business sites, anyway) that putting effects all over text is a waste of time and a negative. Better to leave as text. Therefore the text does not need to in the Flash. Which leaves us with what I would suggest is the best use of Flash - build html pages and use Flash a spice within that ---- which also takes care of the "cloaking" question, at the same time. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "We have just enough religion to make us hate, but not enough to make us love one another." - Jonathan Swift |
