| LED Digest 2644: Who Knows Mobile Marketing |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 12, 2008 Issue no. 2644 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== The Future of Mobile Marketing ==-- ~ Lennart Svanberg "I'm not sure if Internet Marketers have the right skills to also handle Mobile Marketing." --== Google Search Results Changing ==-- ~ Shel Horowitz "Anyone have any clues?" ==== CONTINUING ================= --== SEO Standards ==-- ~ Michael Linehan "I don't know if Shari Thurow was speaking about my post..." --== Has the Stone Age Ended? Xara ==-- ~ Veronica Yuill "...Xara had produced valid HTML." ~ Tom Aman "I must admit the sample page is impressive..." ========= NEW ===================================== From: Lennart Svanberg Subject: The Future for Mobile Marketing Hi, What's your opinion on Mobile Marketing versus Internet Marketing? Is it the same "department" that handles the two topics or is this a knowledge that should be given to a new person? We're doing a Mobile Marketing Conference in New York on June 4th and I'm personally not sure if Internet Marketers have the right skills to also handle Mobile Marketing. If you're interested in going "live" to New York you can email me and I'm giving 3 people a discounted pass - but you also have to post something here to the LED (get something - give something you know). Thank's Adam for the list - 10 years - you're a grown man now :-). Best regards, Lennart Svanberg http://internetmarketingconference.com (to email - use info@ and the domain name -------- new post - new topic -------- From: Shel Horowitz Subject: Why are Google results disappearing? This is weird. Over the past two years, searchng for my name on Google, in quotes, lower case, has tended to bring up between 45,000-61,000 hits. It crested a few months ago (I don't check all that often) -- but today it's down all the way to 20,300 -- a number I haven't seen the like of since around 2004 (when I launched the Business Ethics Pledge and the number shot up from 2400). Anyone have any clues? Shel Horowitz http://www.principledprofit.com ======== CONTINUING =============================== From: Michael Linehan Subject: Standards - University degrees > I bristled at the comments a person made in > a recent LED who thought that those with > university degrees don't hold much > credibility in the SEO arena. - Shari Thurow, LED 2643 - http://www.led-digest.com/content/view/2058/190/ I don't know if Shari Thurow was speaking about my post [ http://www.led-digest.com/content/view/2056/190/ ], but it seems possible. So, a clarification... I did not say, in any way, that "those with university degrees don't hold much credibility in the SEO arena". What I did say is that degrees (or other regulated standards) are in no sense a *guarantee* of quality --- a very different statement. One example I gave was the disaster zone called the school system - all run to standards and with regulations by people with university degrees. (I'm not denigrating individual teachers. I am, most certainly, criticizing a system - and those who continue to uncritically support it - that purports to have the ultimate "standards", truth and quality about how to teach and how to run schools, in spite of the snowballing disaster we all see.) Therefore, I am simply proposing that standards and the corresponding regulation would not, in any sense, be an automatic or guaranteed cure for all the shoddy work we see. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com -------- new post - new topic -------- From: Veronica Yuill Subject: Xara > A lot of programs can export into XHTML. > That doesn't mean that they do it well... > FrontPage, ImageReady, Dreamweaver, > Fireworks, etc. often creates really poor > code, some to the point of making files > that are not search-engine friendly, both > text and non-text files. - Shari Thurow, LED 2643 In general I share Shari's aversion to this type of tool, for all the same reasons, and my first instinct would be to echo what she says above. But you know what? I ran Shaun's page through the W3C validator, and Xara had produced valid HTML. I have to admit this surprised me :-) But I'd need to see more examples, of more realistic pages (that one really was just a flyer) to be convinced that Xara is an effective tool for creating usable, SE-friendly pages. The key is often what happens when you edit a page; some WYSIWYG editors add an enormous amount of cruft when you edit. You might think that validation doesn't matter, as long as the page looks nice. But the days when "everyone" used Internet Explorer are long gone. The pages you produce need to work and look great in Firefox, Opera, Safari, and all the other devices people use to access the web nowadays. Valid HTML helps a lot to ensure that it works. So if I were Shaun I'd continue experimenting, validating, and viewing my pages in as many different browsers/devices as possible, to see if Xara really is the panacea it appears to be. Regards Veronica Yuill www.archetype-it.com/english/ -------- new post - same topic -------- From: Tom Aman Subject: Xara > I refuse to use CSS, and I was exasperated with the > limitations of the design programs. - Shaun Johnston, LED 2642 - http://www.led-digest.com/content/view/2057/190/ Interesting Shaun - you refuse to use CSS (why??) then go on to praise Xara Extreme Pro then point us to a sample page (presumably created with Xara) that makes extensive use of CSS. I must admit the sample page is impressive, particularly since it not only purports to be XHTML 1.0 Transitional and it does actually validate (via the W3C validator) as being valid XHTML 1.0 Transitional. If the entire example page was produced using Xara, that is really impressive because many (most?) WYSIWYG editors do not actually produce pages that will validate. Tom Aman (c) Copyright 1995-2008 Orange Wheel, LLC. 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