| LED Digest 2662: SEO Astrology |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. June 12, 2008 Issue no. 2662 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= --== Astrological SEO [was: Standards] ==-- ~ Maty Matyszak "...Saturn is moving out of the house of Aries, so now might be time to terminate that black-hat SEO campaign..." --== Monetizing an Established Site ==-- ~ Chris Nielsen "...I would go with Google AdSense and perhaps also try to sell some ads on your site directly..." --== SEO Standards ==-- ~ Michael Linehan "Just what is it...that you want to see that you haven't seen yet?" ======== CONTINUING =============================== From: Maty Matyszak Subject: SEO astrology > But I would hardly label what I'm > doing as a form of astrology. - Shari Thurow, LED Digest 2659 - http://www.led-digest.com/content/view/2074/190/ SEO is not astrology - well, it may not be for you, but some people have been running their SEO campaigns on astrological principles with great success for some years now. Normally I would not debase the art by giving a general prediction, but since this process has been wantonly attacked in this digest (shame on you Adam!), I shall give a few tips to restore the Karmic balance. Leo websites - as the sun moves to Virgo, do a keyword check on your pages, be fussy, and make sure that the keyword-to-text ratio is exact. Jupiter will smile benignly on the results. Talking of planets, Saturn is moving out of the house of Aries, so now might be time to terminate that black-hat SEO campaign, especially as Mars in Orion says the authorities are taking an interest. Gemini, your mirrored site may be attracting the interest of an unwanted minor search engine bot, but this will cease when Mercury becomes ascendant. Taurus, remember July is a great month for stuffing your meta tags, whilst Sagittarius sites now need to be bold and move their adwords campaigns into the content network. Finally all should remember that Pluto, God of wealth is in the descendant, and work hard to maximize your search engine visibility. We regret that due to demand we cannot give individual readings for your website. However details of our service can be found at StarEnergyOrganization.info (what do you mean, you can't find it?!) Mystic Maty www.knowyourcat.org -------- new post - new topic -------- From: Chris Nielsen Subject: Advertising model > For a bunch of reasons, we think going to a > free-content/advertising model has a lot of > potential... How do we go about trying to > determine how much revenue we'd be able to > generate? - Barrett Rossie, LED 2661 - http://www.led-digest.com/content/view/2076/190/ It's very hard to give you a good answer, because it depends on many factors like will you use network advertising, affiliate links, or try to get advertisers directly? Given that your site has a number of topics and some that can command nice bid prices, I would go with Google AdSense and perhaps also try to sell some ads on your site directly if you want to take the trouble with that. I can give you a rough idea of how much you may make from AdSense. I have two sites, a directory and an information site both with a lot of content on a lot of different topics. The directory had page impressions last month of 117,114 and generated $420. The information site had 114,976 impressions and generated $285. I think this is average for sites that don't have a specific topic and if we spent time working on the optimization the ad placements I think we could do much better. We have started using some of the Google CPA ads but have not yet seen much yet. Those do hold greater promise for increased revenue since the payout can be much larger that the max of $2 a click from regular AdSense that we have seen. We have a number of free content sites and they all do quite well, so I think you are on the right track with what you are thinking. I would suggest trying different ad networks to see which works best on your site, and also consider selling text link ads using a service like LinkWorth.com. On one of our sites we make more per month from link ads than we do from Google. Good Luck, Chris Nielsen ============ Sponsor Message =========== New Blog from Larry Chase Online Marketing Strategies, Inc Introducing "Internet Direct Marketing Tip of the Day" from Larry Chase's Web Digest For Marketers. This blog features: * Short, time-tested tips from traditional direct marketing that also work well online * Tips Larry Chase finds effective from publishing Web Digest For Marketers since 1995 View these tips, submit your own tips, and subscribe to the RSS feed at: http://www.wdfm.com/internetdirectmarketingtips ============ Sponsor Message =========== -------- new post - new topic -------- From: Michael Linehan Subject: SEO standards Hi Al, You have two frequent requests: "show me the math" and "show me the money". Neither request is concrete, specific, or easy to answer. For the math of Google, Yahoo and MNS, no-one has the math but them. Optimization is done by experimentation, observation, modification - as is most marketing. If there is other math you want, I don't understand what it is. For the money, what money are you talking about? My clients are not going to open their books to you so you can believe I've produced results for them. Nor are they going to open their site analytics so you can see the results. If you mean results-based payment, that you want to see a large amount of money before paying anything --- well, you'll not get that in most marketing. I doubt you'll find many marketers, offline or online, willing to work on that basis, especially for very small contracts. In spite of our emails off-list, I still don't understand what you want to see, because your answers and postings are always very complex. Interesting... but complex! Please give a simple answer. No stories. No comparison with your constructing a search engine, or industries you have participated in. No reiteration of what others have said. Just what is it --- concretely, specifically and *very simply* --- that you want to see that you haven't seen yet? Michael Linehan, Marketing Alchemy www.marketing-alchemy.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Age is opportunity no less, than youth itself, though in another dress. And as the evening twilight fades away, The sky is filled by the stars invisible by the day." - Henry Wadsworth Longfellow |
