| LED Digest 2663: The New iPhone |
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The LED Digest
Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher Boutique Internet Marketing: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. June 16, 2008 Issue no. 2663 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== The New iPhone ==-- ~ Michael Linehan "...the iPhone led the way in bringing real websites to your mobile." ==== CONTINUING ================= --== SEO Standards ==-- ~ Malcolm Bailey "...SEO's who do research can discover things that will positively change a clients rankings." ~ Tom Aman "I expect SEO is much like programming." ========= NEW ===================================== From: Michael Linehan Subject: iPhone Why the iPhone isn't Just Another Phone The new iPhone is on July 11th - now with Enterprise support built-in. This little device has already changed the mobile smartphone game. In North America, the first generation, one-model iPhone is second only to all RIM's Blackberrys added together! It dramatically outsells all Windows Mobile smartphones. And at the World Mobile Congress in Barcelona, last year, the industry was warned to get its act together on interface design, or be left in the dust. Since then, we have seen huge strides by other companies to catch up with many iPhone functions and its usability. But this second generation iPhone will only leap further ahead. Full Exchange support out of the box - for Mac AND Windows. Push email, contacts and calendars, and remote wipe. And for people not on enterprise networks, we have the new Mac and Windows service - MobileMe. It's like Exchange for the rest of us, with all those push email and calendaring functions. Visual voicemail. 3G. GPS. A big push on other third-party application support, e.g. Salesforce, Associated Press. Yes, various other phones can do some of these - most notably the Blackberry. But most smartphone functions simply don't get used, because they are too difficult or too buried. The iPhone magic is in having these functions combined with Apple's legendary ease-of-use. And the iPhone led the way in bringing real websites to your mobile. No more stunted WAP sites. The real Web --- on the go. Analytics show web browsing useage enormously higher on the iPhone than other smartphones, because it is so extraordinarily easy. The first wave of transformation in computing was the development of desktop computers. The iPhone's ease of use and breadth of function combine to give a new device that some writers tout as the beginning of the second wave of transformation - lightweight, pervasive, in-your- pocket computing. And the price for the 8GB model - just $199 US. Whether you are enterprise or micro-business, the game-changing iPhone is worth a serious look. Michael Linehan, Marketing Alchemy www.marketing-alchemy.com Disclaimer: The author does not hold any Apple stock nor sell Apple products or services. ======== CONTINUING =============================== From: Malcolm Bailey Subject: SEO Standards Hi Al [Toman], I think I've found a page that pretty much supports some of your arguments and also supports some of those LEDers arguing against you... Aside from that it's an interesting tip. http://tinyurl.com/625plp [seomoz.org] Summary: Unwritten Google rule: Don't End URLs in .0 That's supporting your "We can't know exactly whats going on in a search engine" argument from a few posts ago, while at the same time providing real evidence that SEO's who do research can discover and affect things that will positively change a clients rankings. Now just to find a link to show you the money... Cheers, Malcolm Bailey -------- new post - same topic -------- From: Tom Aman Subject: SEO standards > While it may indeed be possible to use > Numerology in SEO, the prospect of > assigning numbers to letters in a domain > name... > > ... I can tell you from my personal > experience a couple of years ago with > extensive testing that Google was only > indexing about 100k of any page. We found > that content beyond that would not be found > in the index. - Chris Nielsen, LED 2661 - http://www.led-digest.com/content/view/2077/190/ I hope you (and Shari and others) realize that when I suggested SEO might well be part numerology that it was said with tongue firmly in cheek. My real point was that it is difficult, if not impossible, to come up with provable hard facts for search engines. In addition, while the concentration seems to be on doing SEO for Google placement, there are other engines out there and, since they probably use slightly different methods for placement, it is difficult to do SEO for a page that will make all of them happy. At that point, "numerology" or "astrology" or ??? comes into it - after doing everything based on what is known (or assumed or general knowledge or guessed at), the optimizer's experience (or intuition or bright ideas or flair) get added to the mix to complete the task. The software to index text documents has been around for a long time and is not particularly difficult to write (although writing really efficient indexing software does take some flair). But the details of the indexing method and the importance of various factors and which ones to include are bound to vary between engines. I expect SEO is much like programming. There are tons of competent programmers out there who can produce very serviceable code but there are only a limited number of really expert outstanding programmers who have a flair for doing the impossible and producing really spectacular software. Their work follows the same basic rules as most other programmers but they just have a better "feel" for the computer and what it can be made to do, often doing something really innovative in their coding that the average programmer would never think of or be willing to try. If you asked them to quantify how they do it, they would not be able to tell you. I expect the SEO world is similar - lots of competent people who can do a really good serviceable job and a select few who can work wonders - and would not be able to tell you exactly how they do it. Regarding Chris's comment on the 100K limit, I did find info that was a couple of years old (April 28th 2006) that indicated a Yahoo limit of 210 KB, a Google limit of 600 KB, and a 1.1MB limit for MSN. Other comments indicated that Google had since removed (changed?) that limit. Tom Aman (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "Tho'deep, yet clear; tho' gentle, yet not dull; Strong without rage, without o'erflowing full." - Denham |
