| LED Digest 2670: The Creative Brief |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher The Internet Marketing Boutique: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. June 26, 2008 Issue no. 2670 .............................................. .....IN THIS DIGEST..... ==== CONTINUING ================= <Moderator Comment> ~ Email Marketing Tips --== Yahoo Domain Scam ==-- ~ Scott Wang "...don't forget to check out Wild West Domains" --== Quantifying SEO Results ==-- ~ Nathan Holley "Why are you so angry with other SEOs? Do you have an agenda?" ======== CONTINUING =============================== <Moderator Comment> Greetings LEDer, I wrote a new article that I'd like your input on: An Email Marketing Tip Sheet http://www.audettemedia.com/blog/email-marketing-tips Have a great week. -Adam ---------------- From: Scott Wang Subject: Yahoo registrar > Thanks for the heads-up about Yahoo's > drastic price rise for domain > registrations. Over the past few years I > registered quite a few domains there and > will now move them. - Donald Nelson, LED 2669 - http://www.led-digest.com/content/view/2084/190/ Greetings! For those looking to move a large number of domains, don't forget to check out Wild West Domains (www.wildwestdomains.com). This is a sister company of GoDaddy and is designed for wholesale usage. It's designed for web companies to sell domains direct to their customers. The "Pro" reseller rate is only $6.73/yr for .com's, but the "Pro" reseller account costs $200/yr. You can set your own pricing that people see on your website. I personally manage over 380 domains there and about 7 SSL certificates. The support is great and fast, and the interface is the same as GoDaddy's - extremely easy to use. Scott Wang Forex Confidential ============ Begin Sponsor Message =========== -------> JULY 4TH GRAND OPENING <------- AudetteMedia, the Internet Marketing Boutique, opens to great fanfare on July 4, 2008. Picnics, parades and massive fireworks celebrations are planned all across the U.S. Check out what's causing all the fuss: http://www.AudetteMedia.com/blog ============ End Sponsor Message ============= -------- new post - new topic -------- From: Nathan Holley Subject: SEO results > So if you are a SEO working with a small > business - for instance - how do you > quantify what you are going to give them, > as well as show improved metrics, and > proclaim a success? - Brad Spencer, LED 2668 - http://www.led-digest.com/content/view/2083/190/ Good question. I've always been a fan of the creative brief. What we included in this document was the following: - A preamble on the purpose of the brief; - An outline of our strategy; - A detail of the target market; - A section on goals with specific metrics we aim for; - some more things This tangibilized things for our clients, gave them a focus (gave us a focus) and also acted as a sort of hub around which our strategy and future reporting revolved. And it made us accountable. In the end, what matters is the bottom line. Did revenues improve, or the conversion rate, or traffic? That's pretty easy to gauge really. I'll go ahead and pick on Dirk Johnson a little bit ( http://www.led-digest.com/content/view/2084/190/ ): > In almost all instances, the prospect had > hired the firm based on a bunch of opaque, > fear-laden SEO-speak, and they did not > insist upon a well-defined scope of work. > The client had no idea what to ask, and > paid dearly for their own lack of > knowledge. It's kind of brutal, actually. I don't know about others, but I'm getting a little tired of your constant straw man diction. You play the same card - that the SEO industry is crooked and messy and full of cons and that your service is one of the "real ones" that people should use. All of it is coloured by your business self-interest. I don't mean to be harsh. Just realistic, being direct. Your posts have value, and often I find myself agreeing with you. But by and large you're using your reputation and standing in the LED as a soap box to legitimize your version of SEO and link building and tear down the rest of the industry. It isn't that easy. There's nothing black and white about this industry. There is A LOT of value and amazing SEO out there, people. Talk to me off-list if you want some recommendations (no not me). Even if I'm attacking you, much of your post aligns with my own thoughts. The thing that has me flummoxed is that you're an SEO too Dirk. You're in the industry. You can rant and rave about the injustice everywhere else, but ultimately you're a part of the industry. That injustice reflects on you, on everyone who's selling the same services. Why are you so angry with other SEOs? Do you have an agenda? Off MY soap box now. Cheers, Nate Holley (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "An Irishman needs three things: silence, cunnning, and exile." - James Joyce |
