| LED Digest 2690: Gas Prices Helping or Hurting? |
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The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom http://www.AudetteMedia.com : the LED's Publisher The Internet Marketing Boutique: SEO, SEM, Social Media http://www.SEOToolSet.com/training/ : the LED's Premier Sponsor Bruce Clay's Search Engine Optimization Training & Certification ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. August 5, 2008 Issue no. 2690 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Gas Prices: Helping or Hurting? ==-- ~ Chris Allen "Is the high price of fuel helping or hurting your online business?" ==== CONTINUING ================= --== PPC Competitive Research ==-- ~ Megan Carruth "I'll refer you to a very thorough and informative thread at crea8asite forums." ~ Nancy Cardinali "Is there a site that will tell me how many hits a particular web site gets..." --== Viral Ideas ==-- ~ Lee Odden "HARO is an excellent free resource." ~ Peter N. Jones "I wouldn't recommend paying for [a press release]..." ~ Eva Rosenberg "I've been able to get publicity for myself, my friends, and my students." ========= NEW ===================================== From: Chris Allen Subject: Expensive Gasoline: Helping or hurting your online sales? I'd be interested in polling the LED group on the impact of high fuel costs on your online business. It seems that there are two offsetting factors: 1) expensive fuel ==> less $ for other things ==> lower sales 1a) ==> higher freight costs ==> lower profits 2) expensive gas ==> less time consumers spend away from home ==> more time spent online ==> increased sales 2a) ==> less price sensitivity to shipping charges ==> more willingness to shop online On net, is the high price of fuel helping or hurting your online business? Anecdotally, it seems to be neutral or slightly helping us, but it's hard to tell. Are high fuel prices accelerating the shift of retail sales to the web? I'm curious as to others' experiences. Regards, Chris Allen www.gentlemansemporium.com www.westernemporium.com ======== CONTINUING =============================== From: Megan Carruth Subject: Competition > ... I'd like to solicit feedback on > services that offer competitive research > [like keywordspy.com]... How would I > prevent my domain's PPC and other campaign > keywords from appearing in this database? - Joe Halbrook, LED 2689 - http://www.led-digest.com/content/view/2104/190/ Joe - I'll refer you and other LED-ers to a very thorough and informative thread at crea8asite forums. http://www.cre8asiteforums.com/forums/index.php?showtopic=60987 In short, some advanced control recommendations are given (i.e: reverse DNS, forward DNS to IP confirmation to catch masked bots and indepth dynamic trap, time, and block bot-busting procedures, etc.) In the final analysis, there's really no fool proof method to exclusion. Check it out, should be helpful. Megan Carruth, Website Marketing Consultant www.bizdevmarketing.com -------- new post - same topic -------- From: Nancy Cardinali Subject: Competitor's web site hits Hi All, This is a question posed by one of my clients: Is there a site I can go to that will tell me how many hits a particular web site gets each day/week/month? Or is this proprietary info that I can only get from the person who manages their web site? (This client is writing a book promotion that includes marketing. He was hoping that the many associations he belongs to will blurb the book; necessitating the hits/day etc info.) It seems to me there was something discussed here that, although it would not be totally accurate, would give some indication... could it have been the unreliable Page Rank I'm thinking about? Thanks for any leads. Nancy Cardinali www.CardinaliDesigns.com -------- new post - new topic -------- From: Lee Odden Subject: Viral ideas > "Help A Reporter Out" is such an excellent > opportunity to be a media source that it > bears mentioning again for those who missed > it the first time and for new subscribers. - Will Bontrager, LED 2689 While it doesn't compare to Bacon's/Cision (and doesn't really try to) HARO is an excellent free resource. We've received press and book coverage as well as several of our clients as a result of monitoring and responding to the queries. Lee Odden CEO, TopRank Online Marketing http://www.toprankmarketing.com -------- new post - same topic -------- From: Peter N. Jones Subject: The Lowly Press Release > Please remember the old-fashioned method of > getting the word out - press releases. - Eva Rosenberg, LED 2689 I'd have to agree, sending out free press releases about something can really help it go viral if it gets traction. I wouldn't recommend paying for this, but the free press release sites are pretty useful. Here is a list of over 20+ free press release sites that you can send your info out on. The list is updated as of June 8th. http://www.bauuinstitute.com/Marketing/PressRelease1.html Cheers, Peter N. Jones, Ph.D. Director: Bauu Institute and Press -------- new post - same topic -------- From: Eva Rosenberg Subject: Viral ideas Will is absolutely right. Brad and I came upon this source from different directions - and we both use Help a Reporter Out (HARO). Note: There is no charge to join this mailing list. Peter has grown his list in a couple of months to over 12,000 subscribers (also something to learn from him!). The quality of the publications (print, radio, TV, Internet) is comparable to a very expensive service. Using this service, I've been able to get publicity for myself, my friends, and my students. This service not only lets you forward the queries - it encourages you to do so! The paid service will eject you if you share the information. HARO also a good source for you to post your queries if you want to interview someone, get subjects to provide information for your blog or your book. And more. In fact, by posting a query which includes your own site, you may get some visits from curious journalists. Once upon a time, your Humble Guide, Eva Rosenberg, EA & TaxNerd www.taxmama.com www.taxquips.com (c) Copyright 1995-2008 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "The greatest university of all is a collection of books." - Thomas Carlyle |
