| LED Digest 2179: The Next Wave Online |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. June 9, 2006 Issue no. 2179 .............................................. .....IN THIS DIGEST..... ======= NEW ==================== --== The Next Wave Online ==-- ~ Tom Chatterton "The Internet is becoming as on-tap to the masses as transistor radios were in the 60's." ==== CONTINUING ================= --== The Sandbox Myth ==-- ~ Michael Martinez "[The sandbox] was an unintended side effect of an algorithmic change..." ~ James Miller "It'll be interesting to see if [Google image searches help]." --== AdSense Experiences? ==-- ~ Brad Waller "Should you use it? Definitely. Should this be the only thing you use? No." ~ John Brumage "Every vistor leaves your site eventually... Ads provide the easiest exit." ==== BILLBOARD =================== --== Mac vs PC ==-- ~ Tom Aman =========== NEW ================================== From: Tom Chatterton Subject: Internet Patents & Evolution - The Next Wave > The GIF patent caused a lot of confusion. > The patents did expire in 2004... - Tom Aman, LED 2177 Truth is...patents are only for 17 years. A lot of what was once high tech computer stuff is starting to get 'old' already. It won't be long now, that a huge chunk of Internet related patents go public domain. We are past a decade since the Internet started its tremendous growth... and many Internet related ideas (inventions) are reaching (or have reached) patent expiration. When they do... we should see an explosion of cheap Internet related devices and services coming out of advancing nations, not just the developed ones. Once a good idea goes public domain... it usually advances unexpectantly. Look at TV patents and VCR's, the original designs are royalty free. What was already good in 1993 to get the Internet heated up will be royalty free in 2010, if it isn't already. It is very possible the 386-486 chip tech from the 1980's is already in play, and the simpler multitasking routines in C++ with it... which could make a very nice disposable 3rd world style laptop, for under $100 in today's market. (If GameCube SELLs a computerized device for $99 and makes a profit... the time is already at hand.) Maybe we'll see cheap computer kits for the kiddies to play with soon... ala Radio Shack or something. The only thing holding it all back is storage costs, and that is about to go cheaper as well. The Internet is becoming as on-tap to the masses as transistor radios were in the 60's. I think more than 1/2 of all consumer spending will be Internet intangled (online coupons - sales videos - 'Window' shopping), within 5 years... and almost 1/2 of it is already. Just look at how you choose your movies, as an example. FEDex and UPS will probably double in size to boot by next decade, to get all that stuff out to ya. No pun intended. <g> Another related idea on cyber marketing: Yes, there is room for the small guy to draw hits (but it can get expensive if you are not creative enough). I think, like the patterns of old... getting lots of users (consumers) may require being affiliated with a virtual mall, similar to how shopping developed in the brick and mortar world... where you are listed as one of the 'stores'... and the 'mall' is responsible for attracting users into the home page. (Front Door) Getting users active near your graphical links is part of the business. Buying favored listings on high traffic sites works too... but being part of a group, where advertising is shared - like some malls are - may be the change coming. You cannot always be sure the consumer will type in your keywords... but may drop in if they see your link while 'browsing' the mall. Many smaller startups cannot afford the expenses of promotion. Any responders? For instance: Just being on Yahoo's server, or being in the Yahoo community, is not the same thing. Tom Chatterton, CMT www.amazingmassage.com ======== CONTINUING =============================== From: Michael Martinez Subject: Sandbox myth > While the specifics may vary... it generally takes > about 3+ months to get any Google PageRank. - Chris Nielsen, LED 2178 Google only publishes PageRank data about once every three months. So new sites are naturally not going to show anything until the next PageRank update. Not that PageRank matters anyway. It doesn't. As far as the Sandbox Effect is concerned, Google employees have confirmed that it is very real on several occasions. It was an unintended side effect of an algorithmic change, and it doesn't happen to every site. If you can create enough interest in your new sites that they get a lot of natural links quickly (that is, you don't get the links through a link-building campaign), you generally don't see any Sandbox Effect. So, technically, Shari [Thurow] and Mike Grehan are both correct when they say there is no Sandbox. That is, any site can potentially rank well right off if it gets the right kind of attention. Most SEOs just don't have the resources to bring about that kind of attention. It's not so much about the age of the domain as it is about the kinds of links that it earns. The more trusted links your domain gets, the sooner it rises in the search results. You can still get great rankings on the basis of content, but as I have always said, you need links to validate your site. There is no magic threshold number. One link from CNN might be worth 10 links from major blogs, for example. Or 1 link from a killer blog might be worth 10 news site links. When it happens, you're in the clear and you don't need to worry about getting more links. Michael Martinez "Cuando Maria canta, canta para mi" http://www.michael-martinez.com/ http://michael-martinez.blogspot.com/ -------- new post - same topic -------- From: James Miller Subject: Sandbox myth > There is no such thing as a Google Sandbox. - Shari Thurow, LED 2177 I would agree. Take my main web site www.jamesmiller.com. If you search for James Miller, I'm usually in the top four, despite not being by any means the most famous and the fact that my name is one of the most common in the world. I'm second today, behind the film maker who was murdered by the Israeli Army. (It's actually quite chilling to hear your name mentioned in such terrible circumstances.) So why do I think I'm consistently high. 1. There is a lot of text on a wide range of subjects. 2. I have a blog, which is updated regularly. 3. I have a book on lulu, which gets a large number of hits and the two are linked. 4. I have put a large number of pictures on the site, that are all indexed in Google. On the other hand I don't use Ads on the site or to promote it. I've just started a web site for a large group of lawyers in the Midlands of England; Nottingham, Derby, Mansfield, Leicester etc. One of the things I'm doing to make the site lively, is to add an interesting set of pictures to the banner on the site. I've also decided to put a free library of these pictures on the site, so that it helps with searching. It'll be interesting to see if it does work. James Miller Daisy Analysis www.daisy.co.uk -------- new post - new topic -------- From: Brad Waller Subject: AdSense Nathan Holley asked [issue 2177] if AdSense was any good for his content rich site, and what is the best to use. He also worries about what to do if they go out of business since his pages will all have the code integrated into the site. To the first question, AdSense does work, and for a site like he describes it should work quite well, as long as he has traffic. Click rates will still be anywhere from a fraction of a percent to a few percent, and payouts can range from pennies to dollars, depending of the terms. Should you use it? Definitely. Should this be the only thing you use? No. For example, Yahoo and others have a similar program, and maybe those will work better. What works is a hard one. Sites are different, so you need to test and compare to see what works best. I have found that making the ads blend into the content helps more than making them stand out with garish colors or even just making them look like ads. For a page with white backgrounds, black text, and blue links, having the ads look like this with no borders seems to work well. You can also use the links and make them blend into your site navigation, but I don't have direct experience with that because we don't want to do this. Don't worry if they will go away. Number one, I doubt they will. But secondly, why limit your income because of something that might happen? If it works and you make good money, then wasn't it a good idea even if they do go away to use them while they lasted? But you can mitigate some of these concerns by using an ad server. You can use PHPAdsNew (http://www.phpadsnew.com/two/) if you are technical and want to install and maintain this. You can then use their interface to load up AdSense and other code, and even test multiple AdSense color schemes to see what works best. <self promotion>If you don't want to install code, or maybe you want to easily sell this same ad space, you might want to check out our service where you can rotate various ad codes and sell the space on your own terms.</self promotion> Brad Waller Manage and Sell your own site advertising http://adjungle.com waller, adjungle.com -------- new post - same topic -------- From: John Brumage Subject: AdSense > I'm looking to find if a) we should use AdSense and b) what works > and what doesn't. Am I just wasting time thinking about this? - Nathan Holley, LED 2177 As i have mentioned in the past, my BikiniBreak.com website enjoyed great search engine position (even better after i discovered LED) and reasonable traffic, but never monetized. Then, about a year ago i added my first Google AdSense advertising. A month or two later, a friend at Yahoo got me into the beta Yahoo publisher's network. Both are excellent, payment (CPM) rates vary according to your content, you are prohibited from running Google and Yahoo ads on the same page, but they can be on separate pages within the same site. > So that kind of straps us because the AdSense > code will be integrated with the site... It is not unusual to see a page that works well with Google ads suddenly do better with Yahoo's advertisers, or vice versa. If you are making a major info site, you absolutely need some kind of content manager, and once you have a content manager, it should be easy to provide placeholders for the various standard sizes of ads as you design them into the pages. Then as you test and measure, you can drop in the ad service that works best. Who knows, there may even be a future affilliate plan that works better for you than either. One final thought, EVERY vistor leaves your site eventually. When they are ready to leave, many will look for a SINGLE-CLICK-PATH. Ads provide the easiest exit. John Brumage disco legend zeke <----google it ==== BILLBOARD =================================== From: Tom Aman Subject: Mac PC > We actually had one [PC] so eat up with viruses and > spyware we had to just trash it and get a new one. And > yes we keep spyware guard and virus protection on it. - Mary Lee, LED 2176 Why replace the PC? Would it not have been cheaper to just start over by formatting the hard disk? With reference to virus and spyware protection, if yours does not get updated regularly, maybe you should be using different programs. By regularly, I mean that the software should be automatically checking with its source site at least daily for updates both in malware definitions and the scan engine itself. If it doesn't then its total overall effectiveness is questionable. Tom Aman
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