| LED Digest 2073: Multiple Sites for Marketing |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. January 12, 2006 Issue #2073 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Multiple Sites ==-- ~ Mark Roberts "I am thinking of creating additional 'sister' web sites." ==== CONTINUING ================= --== Learning In This Enviroment ==-- ~ Rebecca Neilson "The computer allows us to reply quickly and facelessly..." ~ Sheryl Coppenger "I'm sorry if the original poster felt that I insulted him." ~ Tom Aman "Occasionally, but rarely, you will encounter total agreement on a subject." --== Web Awards ==-- ~ Martha Retallick "...check out the Gold Quill awards..." --== Rectifying Alexa Listings ==-- ~ Jennifer Thomas "I finally found the number to their legal department and left a voicemail message..." ==== BILLBOARD =================== --== Internet Radio -- ~ Roy Williams ~ Donald Nelson ~ Michael Martinez ========== NEW ==================================== From: Mark Roberts Subject: Multiple site opinion requested I build and sell bird house at birdhousesbymark.com. The web site is doing well and I have just finished my best year yet. In addition to the web site, I also work a lot of craft shows. I want to keep growing an expanding and hope to eventually turn this into a web only basis as I encroach upon retirement age. I am thinking of creating additional "sister" web sites (i.e. birdfeedersonly.com and others). These web sites would specialize in only one type of product such as feeders. The main site would still contain all products. On the new sites, I would enrich the content with useful articles relating to bird feeding, etc. All of the sites would inter-link with each other. Does this sound like a realistic approach? Has anyone else tried this? Would I just be wasting my time and effort? Would there be a positive ROI? How would the search engines view this? any help from experiences with this would be appreciated. Thanks. Mark Roberts Bird Houses by Mark http://www.birdhousesbymark.com mark,birdhousesbymark.com ======== CONTINUING =============================== From: Rebecca Neilson Subject: Learning > I'd like to ask that respect be a guiding principle > in posts, no matter how strongly we may disagree > with someone - that we write as if it were a good > friend standing in front of us... - Michael Linehan, LED 2072 I agree totally with Michael on how we should write here on LED. But I think he is also touching on an attitude I see too often on other forums. When folks are communicating online they tend not to act the way they would in person. They type faster than they think. We all need to re-read our post carefully before hitting the send button. We need to ask ourselves is this conveying a positive message or am I acting rude and out of place. The computer allows us to reply quickly and facelessly and sometimes that can be a poor way to communicate. I hope we all can continue to learn from this forum regardless of where we are on the learning curve. Just remember that we all had to start at the beginning. Also remember that customers that visit your website will also be at all different levels of understanding of your product and how to use a computer. If you act cold and / or rude to them or your website is designed so only the most expert can navigate it you will loose a number of customers, regardless of how good your product is. Rebecca Neilson H. L. Supply www.hansons.net ------- new post - same topic ------- From: Sheryl Coppenger Subject: Learning > I had considered writing the following without > naming names, but decided against it. I want > the person concerned to know what I think. - Michael Linehan, LED 2072 And publicly, too. Calling people out in public rather than sending a gentle reminder in private email is considered rude in some quarters too you know. > Sheryl Coppenger's post... is > (in my opinion) rude. You will please note that the paragraph I quoted in the original posting was not saying "I'm a beginner". It was saying "What if a beginner wanders in here -- they won't be able to get anything out of the forum". Third person. I was addressing the hypothetical case -- how do we handle it if a beginner wanders in here?. If I had considered myself to be talking to the beginner, I *would* have expressed it more gently. You seem to be upset over the use of the the word "newbie". Please keep in mind that "newbie" is just a synonym for beginner. It's not uncommon for people to introduce a question on forums with "I'm a newbie at xyz, can someone tell me...". I've used it myself, referring to myself, on more than one occasion. All of us are newbies at one thing or another. I also included at the end of the post, "Just my $.02" which like YMMV has long been Internet slang for "This is just my opinion but I'm not emperor of the world and you should feel free to disagree". > I'd like to ask that respect be a guiding principle > in posts, no matter how strongly we may disagree > with someone - that we write as if it were a good > friend standing in front of us... I'm sorry if the original poster felt that I insulted him. It was not my intent. I was trying to get a point across without writing a dissertation (unfortunately, I've had to write the dissertation anyway it seems). But please keep in mind that people express themselves differently. And a little tolerance for difference might be useful here too. I *did* express myself the way I would to a good friend or a 250 lb biker. Seriously. And I haven't been beaten up in person yet. :-) And I tried to include a cue that would make up for the lack of body language / tone that keeps me out of trouble in the non-digital world. Sheryl Coppenger ------- new post - same topic ------- From: Tom Aman Subject: Learning > I am having a hard time learning in this environment. > Too many ideas and opinions expressed here are > leaving me feeling paralyzed. If we don't reach > consensus, it's all babble... - Salem Kashou, LED 2070 Occasionally, but rarely, you will encounter total agreement on a subject. On some subjects, such as the value of linking, there will not likely ever be a consensus and there will be some very strong opinions expressed. But with a little reading between the lines, it is not too hard to realize that these are only opinions, mostly based on purely subjective, with no hard facts to provide support. Some subjects (very few) can be supported by hard facts and the references should be available. On other subjects (such as designing to a specific width or using Flash or frames or ???) there will often be disagreement on whether or not 'it' is good or bad. The main value to be extracted from the discussions are the pros and cons of doing such a thing. And very often it is possible to see that the "pro" side comes from one group (like designers) and the "con" side comes from another group (like surfers who don't design). There may never be total agreement but this is not necessarily a bad thing. The discussions should let the reader, newbies included, weigh the pros and cons so they can then make their own reasonably informed decision. Tom Aman Aman Software http://www.cyberspyder.com ------- new post - new topic ------- From: Martha Retallick Subject: Web awards > Many award programs in the advertising world are > no more than beauty contests in which all that matters > is big budget for a lot of Flash animation and dynamic > navigation menus... it is important to know how an > award was won to determine its relative importance. - Bill Rice, LED 2072 I agree with Bill on the beauty contest sentiment. If you yearn to win an award that measures more than how pretty your website is, check out the Gold Quill awards offered by the International Association of Business Communicators. To win one of these awards, you have to do a lot more than look good. You must have measurable goals, and prove to the judges that you have achieved them. To learn more, go to: http://www.iabc.com With regards from an IABC member who hopes to win a Gold Quill one of these days. Martha Retallick Western Sky Communications Web & Graphic Design http://www.westernskycommunications.com ------- new post - new topic ------- From: Jennifer Thomas Subject: Alexa Listing Error > Anyone been able to rectify a wrong Alexa listing? > My website is listed in Alexa, but not under my > name or my website! - Dave Mead, LED 2071 About 2 years ago, I found that one of my websites which was for children was listed as a porn site. I emailed Alexa several times and waited months but did not receive a response. I finally found the number to their legal department and left a voicemail message explaining the problem and added something along the lines of "I am going to issue a press release discussing how Alexa and Amazon support pedophilia with my situation as a case study." The change was made within 72 hours. I can't recall I found the number to their legal department but it was probably somewhere on the website. You may want to try that. Jennifer Thomas ==== BILLBOARD =================================== From: Roy Williams Subject: Internet radio > What about someone wanting to become an online DJ, > and legally broadcast music over the Web? ... Are there > any good options for someone who'd like to share their > music passion with Net listeners, yet not have to deal > personally with the residual payments? - Don Baker, LED 2072 As someone who is involved with a radio station that broadcasts over the web and satellite, I can tell you that the copyright collection agencies do a VERY poor job. You must understand that these agencies are limited in their activities by national boundaries, which don't apply on the web. Doubtless they'll point to the 'origin' of the service as a way to ask for money, but in my experience the other half of the 'deal' (paying OUT the money) often seems not to happen... I speak from experience here as a publisher member of several of these agencies and as a record label, too. Add to this the fact that broadcasters outside the US also have to pay for the use of the recording as well as the song. These are two separate copyrights. This point is usually misunderstood by those in the USA. Broadcasters are legally required to be licensed and submit data to the relevant copyright agency. This will be some kind of accepted format and will require songtitle, writer, publisher, artist, label, ISRC code, etc. This is the broadcaster's responsibility. NOBODY is sitting and listening to your internet station with a pen and paper writing down copyright data as the records are played (even if they knew what it was!). In defence of the copyright organisations, it's often more costly to process this information than it's worth. Then there's the dreaded 'sampling', whereby they only use data for once a month and multiply by 30... In the brave new world of digital music, the ISRC code should have been the link for all of this, and data could have been supplied electronically and automatically processed at minimal costs, ensuring correct payments. Please remember this when adding ID3 tages to MP3 files intended for broadcast (or any other use). Most of the software I've seen for adding / editing ID3 tags shows scant knowledge of how copyright works (even Microsoft's!). Am I suprised? No. of course not... Sadly, the collection agencies haven't been able to agree a format for this use of ISRC codes, but I live in hope. We use them as a method for correct reporting of our MP3 download sales in electronic format. For obvious reasons, I can't elaborate. Maybe I've said too much already.... Real gone, Roy Williams Nervous Records www.nervous.co.uk ------- new post - same topic ------- From: Donald Nelson Subject: Internet radio In LED 2072 Don Baker asked about Internet radio and about the problem of having to pay royalties for the use of songs that are broadcast. I have been broadcasting using Live365.com for several years and they handle the payments to the music publishing companies. When I started with Live365 it was free. When laws were passed, bringing Internet radio within the scope of the royalty system, then Live365 began to charge me (I now pay around $12 a month to broadcast with them.) The fees for the recording industry are deducted from my monthly subscription. I hope this helps. Sincerely, Donald Nelson www.a1-optimization.com ------- new post - same topic ------- From: Michael Martinez Subject: Internet radio Radio SonicNet used to let you design your own Internet radio stations, but apparently RIAA or some other organizing body pressured the Internet radio services into stopping those activities. If I recall correctly, the FCC (or maybe Congress) raised the online royalties per song, which originally were a fraction of what broadcast stations had to pay. You would pick playlists by artist, not by song, and you had to have a pretty broad selection. I wanted to create artist-specific radio stations but the service wouldn't allow it. I finally persuaded a tech at SonicNet to explain why. The FCC required them to force users to put at least 50 artists together so that the music selections could be randomized. The service was good for the 1-2 years that I was able to use it. I had a Xenite NetRock, Xenite NetCountry, and Xenite NetJazz station. They played music 24 hours a day. We even had a few people subscribe to the services and they cost us nothing. SonicNet ran a few ads in the audio feed but they were selling CDs through the graphical interface. Well, that's all gone now. I think Napster, iTunes, and similar services will let you create playlists you can share, but I don't recall seeing anything about co-branding. To be honest, these services are so popular I doubt I would be able to build a market share. That said, if you have a bandwidth-friendly ISP, you can use software like Pirate Radio to broadcast from your PC. There is an article at About.com which talks about how to do this. I don't know how old or outdated it may be: http://radio.about.com/library/weekly/aa013003a.htm Michael Martinez http://www.michael-martinez.com/ ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains Copyright 1995-2006 Orange Wheel, LLC. 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