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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
February 10, 2006                       Issue #2094
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            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Outsourcing ==--

                ~ Robert Bass
"I spent a year in China teaching C++ to
college students."

                ~ David Swiggum
"Well, I have outsourced myself. I mean
physically."

        --== Shopping Cart Abandonment ==--

                ~ Valerie Beeby
"Surely a basic price can always be given..."

        --== A Thriving Second Life ==--

                ~ Nathan Brings
"...it's too easy to cheat in these kinds of things!"


==== BILLBOARD ===================

        --== Phish Spam ==--
                ~ Scott Marino
                ~ Steve Pronger


======== CONTINUING ===============================

From: Robert Bass
Subject: Outsourcing

> We have done a couple of different projects
> with overseas programmers... however, the
> language barrier is frustrating on larger projects.
> We found ourselves typing two page email messages...
        - Gordon Moe, LED 2092

It is no surprise to me that it takes you two pages of emails to
explain to a foreigner what you want when a single sentence will do
the trick with an American programmer.

For my money I would never outsource software design and I will tell
you why. I speak five languages fluently and I have a working
knowledge of six more. I can tell you now that the way we say things
in English is totally different in concept and structure than the
way things are said, and viewed, in other languages. Some of the
simplest phrases we utter everyday, when translated into a foreign
language, make absolutely no sense to the native speakers of those
languages. This is due to extreme differences in culture and how
they see the world as opposed to how we see the world.

Foreign programmers do not speak English as well as we do no matter
how long they are speaking it, yet they must learn programming in
our language because all software design programs are done in
English. Software languages often follow obtuse routes to achieve
results, the logic of which is difficult enough for native English
speakers to follow but almost impossible for foreigners to follow.

I spent a year in China teaching C++ to college students.  Although
C++ is a fairly straight forward programming language if you are
fluent in English, it becomes ridiculous to the Chinese due to the
language / culture barriers. Out of 35 students only 7 actually
passed the course and the headmaster told me that this was a
wonderful record as usually in a class of 35 only one or two will
get a passing grade.

The problem easily traced to the fact that simple two word
programming statements become whole sentences when translated into
Chinese and they had extreme difficulty grasping the meanings. For
instance, the common C++ command, "Do While.." becomes "When you are
doing this do that at the same time" in Chinese. There is no other
way to translate it, you can see where the confusion would set in.
Multiply that times a thousand other commands and it boggles the
mind.

If you pay three times the rate for a local programmer as an
overseas programmer but you have to spend hours in emails back and
forth trying to get your ideas across in a way they will understand,
where is the economy? I write my own code for my website but on
occasion have had some coding done on the outside, I am glad to pay
whatever the local rate is and have the job done in a matter of
hours rather than weeks. In the overall of it, it comes out a lot
cheaper in both terms of money and aggravation.

What is that saying? "Penny wise and pound foolish".

Robert Bass, Webmaster
www.jewelex.com


------- new post - same topic ------

From: David Swigggum
Subject: Outsourcing

Well, I have outsourced myself.  I mean physically. Long time
webmaster and SEO in Northern California, now living on the island
of Leyte, Philippines 100 yards from a black sand beach. A little
tricky setting up microwave broadband, designed my own bamboo tower
(had to get above the jungle canopy), and linked with a local
university for access.

But the lifestyle is fantastic. A former one man operation, I am
slowly educating future employees, very eager to learn. So, in the
next couple of years I hope to offer an American supervised
outsourcing asset, no language barrior involved.

It has been quite the experience. From an LED'er since issue 113,
Mambuhay (similar to Aloha) from Caridad, Leyte, Philippines!

David Swiggum
http://www.stargatekennels.comm
http://www.equiview.com


------- new post - new topic ------

From: Valerie Beeby
Subject: Cart abandonment

> Sites should get smart. When the customer goes to store their
> shopping basket there are numerous options that can be taken.
        - Rick Gortatowsky LED 2093

I'm a pretty seasoned online shopper by now, but I well remember my
fears when I first started out. I'm sure there are many shoppers
still at that early stage. If I couldn't find the price of an
article I was interested in, I was scared to press the 'Buy Now'
button in order to find out. Irrational maybe, but I was afraid I
might be let in for actually making the purchase.

Result: the store owner probably didn't even know I was interested
in their goods (unless they gauged how long I spent on the site, and
logged my clicks as I desperately hunted for any clue of a price.)

If I had to enter my credit card number at the start, let alone be
threatened with a penalty if I didn't buy, you wouldn't see me for
dust even now!

Surely a basic price can always be given, with a note that shipping
costs (specified) and taxes (specified, if necessary on a separate
page) may be added?

Valerie Beeby
http://www.purple-owl.com


------- new post - new topic ------

From: Nathan Brings
Subject: Second Life

Adam wrote,

> Members of Second Life... create avatars, homes, and
> even stuff to sell to other Second Lifers. What do you
> think of evolving new "virtual markets" like this?

This actually interests me. As you say, virtual worlds like this
aren't new... but virtual markets like this sure are. But let me ask
LEDers something:  if Second Life is as successful as Wired
reported, can they still be called a virtual market? Sounds like
some pretty damn real money to me.

I wonder if this is a sign of things to come. Markets like this were
first seen in Neverwinter (I think). More of a "grey market" thing
though. This on the other hand is very legit. The ramifications may
be pretty interesting:

- International virtual markets mean all sorts of opportunity and
complexity.

- Whenever a market consists solely of trading "virtual goods" --
read un-real, non-existent -- it doesn't exactly breed confidence.

- I'm committing a serious stereotype here, but these sorts of
things generally attract two kinds of people: a) those who need to
escape from something, are unhappy with their lives, have suppressed
desires, etc and b) those who are "rats" in the sense of they will
scramble for money no matter what, are opportunistic,
entrepreneurial, sometimes shady, and may incorporate all sorts of
illegal things (software related).

- Which brings me to the last point: it's too easy to cheat in these
kinds of things!

I for one will stay away!

Nathan Brings
(site not fit for public viewing... ever)


==== BILLBOARD ===================================

From: Scott Marino
Subject: Phish spam

> If they are the targets of crooks, then it is likely that
> their security is not as good as the other banks.
        - James Miller, LED 2093

The assumption is not necessarily correct. The banks are not the
target, the general public is the target. The larger banks are the
ones used by the phishers simply because they increase the odds that
someone would respond. The phishers are not geo-targeting their
e-mails, they are broadcasting them by the millions. They increase
their odds by using the most popular banks.

A hacker (much different than phisher) would likely target a small
local bank for attack rather than a large national one as the large
bank would likely have a larger security budget and staff.

Scott Marino
www.webundies.com


-------- new post - same topic --------

From: Steve Pronger
Subject: Phish spam

> You ask why I would never bank with a company
> that gets lots of phishing e-mails. If they are the targets
> of crooks, then it is likely that their security is not
> as good as the other banks.
        - James Miller, LED 2093

I think you're overlooking one thing, James. A phishing e-mail
directs recipients, who by chance have an account with the bank
being impersonated, to a fake website which the bank do not own or
have any control over. The bank have no involvement with the process
at this point. Once the fraudster has all the pertinent details
which the target has unwittingly divulged, he can login to that bank
account.

How is a bank to know that the person logging in is not their
customer? However robust a bank's online security system is, if I
have every detail you need to access your account, then I can become
you and the bank will never know the difference.

Ithink any bank or financial institution can be the subject of a
phishing e-mail. It doesn't really reflect on the bank's security
systems, other than the fact that their website might be easier than
others to copy. All banks can really do to combat phishing is to
educate their customers on how to detect fake e-mails. All a
customer has to know really, is to never click on a link in an email
to logon to their account.

Steve Pronger
http://www.stevepronger.com


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