| LED Digest 2141: Beginning Marketing |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. April 18, 2006 Issue #2141 .............................................. .....IN THIS DIGEST..... ====== NEW ====================== --== Beginning Marketing ==-- ~ Mackenzie Andersen "I want to develop a plan to increase our internet business." ==== CONTINUING ================= --== Site Loading Times ==-- ~ Martha Retallick "...tables-based sites give the visitor that 'blank screen' display for several seconds..." ~ Ed Clark "...some sites will just have to be what they are... slow." ~ Edward A. Locke "Many dial-up users routinely use Flash blockers..." ~ Nancy Cardinali "...dial-up may not be on its way out after all!" ==== BILLBOARD =================== --== Help with Backups ==-- ~ Sherry Faye Rodarmor ========== NEW =================================== From: Mackenzie Andersen Subject: Marketing a Web Site Dear Adam, We are a small American Ceramic design and craft production company. We have not been doing any marketing of our website. I have just been developing our site at my own pace for a number of years and I am just now in the process of including click and order functions (not yet added) I have been subscribing to this list for a number of years, but haven't had the time to follow it, which I am now discovering would be a good thing to do. I want to develop a plan to increase our internet business. Since we make our own product, it is important to grow at a rate that can be synchronized with our production capabilities, and I feel that $500.00 a day would be a good initial goal. Does your list offer a way to find marketing service that are tailired to our particular needs? Is there a place to post such requests through your list? Mackenzie Andersen www.andersenstudio.com <Moderator Comment> Hi Mackenzie, and welcome to the LED. The short answer is no, this list is not set up as a "work wanted" forum. It's actually much more powerful than that -- LEDer's can give you guidance and empower you with knowledge so that you can make informed decisions about exactly what you need. You've posted at a good time. We haven't talked about general marketing topics for awhile, and for a site just getting started this is a great opportunity to touch on some beginning marketing issues that can use revisiting. I'll let LEDer's take it from here. Best wishes, Adam ======== CONTINUING =============================== From: Martha Retallick Subject: Loading times and dialup > Most sites load slowly for a few reasons, but mainly > due to images and over-coding... I have observed that > many successful enterprises use less images, while > image placement becomes more strategic. - Salem Kashou, LED 2139 To which I say, from atop my Web Standards soapbox: You can reduce the amount of coding needed on your sites by switching to Web Standards-based design. The advantage, especially for the dialup people in your audience is that your pages will download and display faster. This means that your audience will be more willing to stick around and see what you have to say. And studies show that using Web Standards will reduce the "weight" of your site by 25-50%. BTW, I've tested Standards-based sites on dialup and compared them with sites using tables for layout. I've found that the tables-based sites give the visitor that "blank screen" display for several seconds, and sometimes that can stretch out to minutes on a very slow connection. OTOH, the Standards-based sites come up almost instantly. Martha Retallick Western Sky Communications Web/Graphic Design & Consulting http://www.westernskycommunications.com -------- new post - same topic -------- From: Ed Clark Subject: Loading times > Not paying attention to loading times is just sloppy. - James Miller, LED 2139 In reply to James Miller and being sloppy. I have a couple of slow loading sites. While I am also stuck with dial-up at my work location, I realize the problem this creates. However, some sites will just have to be what they are... slow. I personally like flash and animation. I like structure, and several other things that increase loading times. Some sites are like a very large department store... you must walk a long way to get to the department you are going to purchase from. Or you can go into the local small store, pay more, have less choice and feel like you are stuffed into a sock. So for what most are saying about loading time. Put some useful content that loads fast to keep interest alive, and tell the people that the loading time is worth the wait. Ed Clark -------- new post - same topic -------- From: Edward A. Locke Subject: Loading Times > ... Since so many sites are using larger graphics > and more Flash these days dialup users are surely > getting used to pages loading a bit slower than > in previous years. ... - Mark Whitman, LED 2140 I wouldn't bet on that. Many dial-up users (myself included) routinely use Flash blockers or just uninstall Flash altogether. ESPN's Flash-heavy website drove me to uninstall Flash months ago. I haven't missed it. Edward A. Locke -------- new post - same topic -------- From: Nancy Cardinali Subject: Loading times An interesting topic. Our local newspaper recently reported our local phone lines (San Rafael, CA) are to be replaced with fiber optics, making dial-up a lot faster. So, dial-up may not be on its way out after all! Nancy Cardinali ==== BILLBOARD =================================== From: Sherry Faye Rodarmor Subject: Hard Drive Backup - Help! I have an old PC (purchased 2001) with Windows 98SE. I have never backed up my hard drive and I know I really need to. Sometimes I'll be working and the computer will freeze and I have to reboot. I am told that Norton Ghost is very hard to work with. RAID, I am told, is also difficult to set up and there are other logistical problems with it. I am not computer literate, so I need something simple! Bottom line is - I have Windows 98SE on an old PC. Thanks! Sherry Faye Rodarmor ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains © Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved. "I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use." - Galileo Galilei |
