| LED Digest 2155: Customer Perception |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 8, 2006 Issue no. 2155 .............................................. .....IN THIS DIGEST..... ======= NEW ==================== --== Customer Perception ==-- ~ Mark Roberts "I am wondering if anyone has done any research into this..." ==== CONTINUING ================= --== 'Net Neutrality ==-- ~ Tommy Powell "This is not a topic for discussion but a topic for screaming!" ~ Mark Roberts "The only way this *might* be able to be accomplished..." --== Penalized for Site Re-designs? ==-- ~ Fernando Bergamaschi "Both my new sites that are all graphics are much lower..." ~ Martha Retallick "Quite the opposite has happened in my case." ~ Will Bontrager "...we had a similar thing happen a year or so ago." ==== BILLBOARD =================== --== Linking and MSN ==-- ~ Nancy Schettler --== Throwing Down the Gauntlet - Test Site ==-- ~ John Smart ========== NEW =================================== From: Mark Roberts Subject: Customer Perception Here is another question about shipping / handling charges. I kind of mentioned this in the previous post [issue 2146], but I think it got lost in the shuffle. I am wondering if anyone has done any research into this or knows anyone who has. I could sell a product at $14.95 + $6.00 shipping + $3.00 handling...or I could sell the same product at $14.95 + $9.00 shipping / handling....or I could sell the same product at $23.95 and include free shipping and handling. Which is perceived as the better bargain? Obvoiusly the $ exchange is the same. It is kind of like selling a product for $15.00 and the guy next door selling exactly the same thing for $14.99. It is really the same price except one is perceived as being a better bargain. i.e. the second vendor is selling the product at under $15 while the first vendor is not. In this light, I am contemplating averaging my total shipping / handling over the course of a year and finding a average per item, then adding that amount to the price I already charge and advertising "Free Shipping". Or, are people today just used to paying the shipping+handling charges and does it not become a factor? It may be worthly to note that my products are somewhat unique and not "off the shelf". Again, just curious to know if anyone has researched this.... Mark Roberts Roberts Computing Systems http://www.robertscomputing.com ======== CONTINUING =============================== From: Tommy Powell Subject: Net neutrality > Cable and telephone companies that provide > Internet service are talking about creating a two-tiered > Internet, in which Web sites that pay them large > fees would get priority over everything else. - From a quoted article, LED 2154 This is not a topic for discussion but a topic for screaming! Salesmen, independent business people, small business - this combination is THE Engine that drives our economy. This was true in the days of bricks and mortar and is even more important with the power of the internet. My personal business would be effected by "net neutrality" as would that of thousands of other small business owners. Without small business (on-line as well as bricks & mortar) the U.S. economy would sputter, suffer and not recover quickly. God help us from this insanity! Tommy Powell Professional Pest Control Products of Pensacola, Inc. www.pestproducts.com -------- new post - same topic -------- From: Mark Roberts Subject: Net neutrality > I find the idea of tiering Web site accesibility dependent > upon financial stipends potentially unethical and highly > complicated... - Moderator Comment, LED 2154 I couldn't agree with you more on this issue. As it is, the system creates an open and level playing field. Open competition is how everything gets better and improves. The only way this MIGHT be able to be accomplished is if each company who pays these large fees is somehow identified with something like "this company paid a large fee for you to see them", i.e. a disclaimer so that the average (non-geek) internet user absolutely knows what they are dealing with. One of the classes I teach at the local college is how to use the Google search engine. It may be surprising that at least 80% of the people that take the class do not know or understand the "pay for listing" concept. They had just assume that the Google "results" that were returned at the very top of the page, were the best sites to go to. And, as far as the links in the right hand column, they have no idea what "sponsored links" are, or that anyone really paid to have themselves listed there. Again, as long as users have equal access to both... and know the difference... it might workout ok. Not doing so, is just taking advantage of the unsuspecting. Mark Roberts -------- new post - new topic -------- From: Fernando Bergamaschi Subject: Re-designs > Anyone else been penalized by Google > for re-design? - Mary Lee, LED 2154 Yes. Both my new sites that now are all graphic are much lower than when they were almost all text. I made a small intro page with text in order to see if this change. I suppose that Google can read pages with text and obviously can not read graphics. This is very bad for me because I used to have more work that came by net than now. I have two "Bello Antonio". Fernando Bergamaschi Photography/Graphic Design in Brazil http://www.photoindustrial.com/ http://www.designdeimagem.com.br/ -------- new post - same topic -------- From: Martha Retallick Subject: Re-designs Quite the opposite has happened in my case. Like the LED-er who started this thread, I changed my site over to an XHTML / CSS-based design. I also did a lot of editing of the copy. Well, I rolled out the new site a couple of months ago, and guess what? It's still ranked #1 in Google. One thing I have figured out is that while keeping that #1 ranking after a redesign is very nice -- it's leading quite a number of people to sign up for my e-zine -- it doesn't necessarily lead to sales. To get those going, I've decided to do stop being so Internet-centric and start advertising in offline publications. I'll let you know how that effort goes. Martha Retallick Western Sky Communications Web/Graphic Design & Consulting http://www.WesternSkyCommunications.com -------- new post - same topic -------- From: Will Bontrager Subject: Re-designs Mary, we had a similar thing happen a year or so ago. We did not change the content, other than tweak grammar and such. Only the style was changed. We were at page 1 and 2. After the redesign, we were moved to 5 for the one term and the other term was way back - I stopped looking after page 20. In about a month, we were back on pages 1 and 2 (a month for one term, six weeks for the other). This is not saying your experience will be similar, just relating our own. Will Bontrager ==== BILLBOARD =================================== From: Nancy Schettler Subject: Unfair MSN? Uhhh... what about if you do that inbound link search at MSN and find only inbound links to your own site... but not your actual site, itself? And what if the links were not even solicited, and mostly from spammy pages? That's my problem... any fixes out there? Nancy Schettler Favorite Fabrics / A Well Dressed Kitchen www.favoritefabrics.com www.awelldressedkitchen.com -------- new post - new topic -------- From: John Smart Subject: Operation Google Update Hello all, Well, we are moving nowhere quickly at the moment, so I really need more of you to pitch in - I would hate for this to stall before it gets going. Here, in a nutshell, is the issue: We need a subject for the site! We have been talking in the message board (http://seo.internetdesign.com/phpBB2/) a lot about domain names, and what we should or shouldn't (and could or couldn't) do. Other than getting frilly undies for Adam, we are not coming to any decisions! (You had to be there - or not, if you don't want to see Adam in fillies!) So what we need is a good idea - something that can be a focus, that won't hurt anyone, or cause too much confusion. Looking at what we want, we need something that will allow e-Commerce, that will make no money at all (an area that I feel I am a leader in!) that will cause no upset to any one. My suggestion is high end vacuum cleaners - Dysons. We can 'play' with e-commerce, with being a portal for target and others. Of course we don't want to make any sales that should be easy enough. If we try to sell a $500 vacuum for $1,200 that should keep any purchasers at bay. We can add Google links and other toys to see the impact if any. I understand that there are many flaws in this plan (some I am aware of, I am sure there are others I have no idea about) but in the interests of progressing this experiment, I would ask that all responses encourage this course, or offer an alternative! And now a hard choice. I don't want to 'Hitler' this plan, but I don't want it to stall and fail before it starts. Therefore, to give all of you time to join and share your views, I am proposing that, by Friday of next week, domain names and direction are selected. This will make sure we don't just stop. So please, don't let me do whatever I want! Step in, speak up, let's try things! The whole point of this is that nothing is wrong - whatever we do will educate all of us, and benefit our clients. Everybody wins! If you are a lurker here, now is the time, grab the mic, and share your views - you may have the thought that we all need to progress with. Please, join in the 1st ever (to my knowledge) Google brain storm (Hey! Who said that if I am involved it's a storm in a tea cup??). Kindest regards, John Smart, Technical Director InternetDesign.com - A Human Touch in a Digital World ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains © Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy." - Rabindranath Tagore |
