| LED Digest 2160: Site Design Tips? |
|
|
|
==================================================
The LED Digest
Moderated Discussion List
"Effective Online Advertising, Since 1997"
Data > Information > Knowledge > Wisdom
pair Networks: The LED's Web Host
Hosting and Domain Reg. from a Trusted Leader
pair.com for Hosting | pairNIC.com for Domains
==================================================
List Moderator: Published by:
Adam Audette LED Digest
adam, led-digest.com http://www.led-digest.com
..............................................
May 15, 2006 Issue no. 2160
..............................................
.....IN THIS DIGEST.....
====== NEW =====================
--== Design Tips? ==--
~ Robert Joy
"Can anybody offer any suggestions and
ideas and things to avoid?"
==== CONTINUING =================
--== Repeat Emails to a Customer List? ==--
~ Simon Grabowski
"...recycling the same email content leads to
mailing list deterioration."
~ Veronica Yuill
"...how do you *know* they didn't read it?"
~ Martha Retallick
"...e-mail marketing doesn't have the mojo
that it did...three or four years ago."
--== Penalized for Site Re-designs? ==--
~ Kathryn Martyn Smith
"...any time you made a radical change you'll
notice a difference in rank with Google."
========== NEW ===================================From: Robert Joy Subject: Re-design tips? I'd like to redesign my website but am concerned as I'm number one in most major search engines and get 2500 visitors a day, plus sell many books daily. I do no want to harm these figures but would like to modernise and make the website better for my paying customers and non paying ones. The website is http://www.weddingsweddings.com Can anybody offer any suggestions and ideas and things to avoid? Robert Joy ======== CONTINUING =============================== From: Simon Grabowski Subject: Repeat emails > I wish someone had asked this question in > my early online marketing days... Because > when I started testing it years later, I discovered > almost accidentally that repeated emails > worked BETTER. - Dr. Mani Sivasubramanian, LED 2159 What do you mean exactly by 'better'? My experience is that recycling the same email content leads to mailing list deterioration. Many subscribers don't appreciate being bothered with the same email message and consider it 'spam'. This results in unsubscribe requests and spam complaints. While you may certainly see a temporary spike in sales due to repetition, over time you will most likely notice mailing list degradation and loss of subscriber confidence. It is always recommended to craft unique email campaigns that forge trust instead of hammering the subscriber with recycled material. Regards, Simon Grabowski Email marketing and follow-up autoresponders. http://www.getresponse.com -------- new post - same topic -------- From: Veronica Yuill Subject: Repeat emails > There seems to be a die hard group out there > that just joins mailing lists but never reads the > emails... We use the return receipts data to > weed those out. - Robert Bass, LED 2159 Errm, but Robert, how do you *know* they didn't read it? My email client doesn't do HTML, so if you embed a "web-bug" image in your email for example, it won't get triggered when I read the email. And if you are using actual return-receipts -- well, my email client is set never to send them, so you won't get those back from me either. I'm sure I'm not alone in my preferences, so you could be making dangerous assumptions here! Regards Veronica Yuill Archetype IT http://www.archetype-it.com/english/ -------- new post - same topic -------- From: Martha Retallick Subject: Repeat emails I, too, have experienced sales-free e-mailings. Unlike Andy's list [Andy Johnson, issue 2157], mine isn't primarily made up of customers. But I would like them to become customers. I've done the HTML e-mail thing with my e-zine, then followed up with a plain text mailing the next day saying that the latest e-zine issue is on my website. And that hasn't nudged the sales-o-meter either. So, I can't say that repetition is the answer. What I am going to do is advertise offline. I'm considering one magazine that is of interest to many of my potential customers. Depending on how that ad does, I may start campaigns in other publications. In short, I'm finding that e-mail marketing doesn't have the mojo that it did, say, three or four years ago. Which means that it's time to diversify the marketing tools. Martha Retallick Western Sky Communications Web/Graphic Design & Consulting http://www.WesternSkyCommunications.com -------- new post - new topic -------- From: Kathryn Martyn Subject: Re-designs Of course a site that switches from text to graphics will lose placement. Google can only index text or the existance of a graphic but it can't "read" graphics, so in this case it makes sense that you'd lose rank. I think any time you made a radical change you'll notice a difference in rank with Google. I've done it on occasion and eventually my site is back where it was. If I know my content is good, the backlinks are still in place, and so on it's not worth trying to "figure out why Google did this to me" since it's an unanswerable question. Kind of like asking, "Why do I keep doing .." and then just doing it again. ;-) We can't win the Google Game since they keep changing the rules, but oh do we try. Kathryn Martyn Smith, M.NLP Learn EFT to End Emotional Eating http://www.onemorebite-weightloss.com
-------------------------------------------------------
The LED Digest is sponsored by pair Networks:
pair.com for Hosting | pairNIC.com for Domains
© Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved.
-----------------------------------------------------------------
"Despite those titles, power, and pelf,
The wretch, concentred all in self,
Living, shall forfeit fair renown,
And, doubly dying, shall go down
To the vile dust, from whence he sprung,
Unwept, unhonor'd, and unsung." - Sir Walter Scott |
