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List Moderator:                     Published by:
Adam Audette                          LED Digest
adam, led-digest.com     http://www.led-digest.com
..............................................
May 23, 2006                        Issue no. 2166
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            .....IN THIS DIGEST.....


==== CONTINUING =================

        --== Backlinks ==--

                ~ Shari Thurow
"Rankings have nothing to do with whether or
not a document is formatted as a PDF..."

                ~ Simon Grabowski
"We can only guess why Google does this."

        --== Spam via Feedback Forms ==--

                ~ Gurdip Singh
"...I installed a form script that requires information
to be entered from a random image."

                ~ Don Killen
"...precisely how do you know the spam relates
directly to your form?"

                ~ Michael Linehan
"I don't see any feedback forms that you refer to."

                ~ Diane Dennis
"I find that Spamsieve is pretty darn good..."


==== BILLBOARD ===================

        --== Go Daddy ==--
                ~ Lee Roberts
                ~ Lew Vividere

        --== Fighting Spam - A Study ==--
                ~ Tom Anson


======== CONTINUING ===============================

From: Shari Thurow
Subject: PDF backlinks

> ... do the links from an indexed PDF
> file count as regular backlinks?
        - Claudiu Spulber, LED 2165

Hi all-

This is in response to Claudiu Spulber's post in LED 2165 regarding
links in PDF files.

I always recommend using absolute links in PDF files because many
people email PDFs and download them on their computers. If you put
relative links in a PDF, they won't deliver people to the desired
information if the PDF is not being viewed as a part of a Web site.

Yes, search engines can and do index links in PDF and other types of
files. However, most PDFs lack the information architecture that a
Web site has, and few PDFs have high-quality link development. That
is why their linkage properties are usually not high. Rankings have
nothing to do with whether or not a document is formatted as a PDF
(unless a person is searching specifically for a PDF file).

I've been optimizing PDFs for years with outstanding results. I'm
the speaker at Search Engine Strategies conferences on the topic of
PDF optimization. Don't forget that usability always counts.
Metadata is not a substitute for usability, whether the file type is
PDF, HTML, or any text file.

Sincerely,

Shari Thurow, Webmaster/Marketing Director

Grantastic Designs, Inc.

For Free design and marketing tips, visit us at:
http://www.grantasticdesigns.com/tips.html


-------- new post - same topic ---------

From: Simon Grabowski
Subject: Backlinks - Google, PDF, etc.

> I know that when using the link: command in Google
> only a sample of the backlinks is shown, but on other
> search engines (msn, yahoo) all of them are displayed.
> I was wondering why does this happen.
        - Claudiu Spulber, LED 2165

This is simply "the way that Google is." They have never provided
the full list of backlinks, but only a sampling. We can only guess
why Google does this.

If you are looking for a more complete list of backlinks, try the
following:

http://siteexplorer.search.yahoo.com/
http://search.msn.com

(for MSN, use the standard "link:domain.com" search)

Regards,

Simon Grabowski

GetResponse -  email marketing and autoresponders
http://www.getresponse.com/


-------- new post - new topic ---------

From: Gurdip Singh
Subject: Feedback forms

> I am not too sure if it is me or what, but recently, I discovered
> there are a lot of spam coming through via our feedback forms.
        - Eddie Teo, LED 2164

Some of the websites my company developed fell victim to online form
spammers in recent months. A couple of months back I installed a
form script that requires information to be entered from a random
image. That seems to have solved the problem. I can't recall offhand
which script I used, but you should be able to find a similar one
for free on the web.

Regards,

Gurdip Singh

Media Genesis
www.i-mediagenesis.com


-------- new post - same topic ---------

From: Don Killen
Subject: Feedback forms

Eddie, precisely how do you know the spam relates directly to your
form? Do you test / validate email and name entries in your form
processing? What technology are you using for the form (HTML, ASP,
ASP.NET, Perl, etc.)?

As a card-carrying paranoid, I've got a "text chunks" table in a
database to weed out stuff like "asdf" and relatives. And
"funny-bunny" name entries likewise get tested and we send an HTML
back to the user (switching to ASPX to postback more quickly)
informing them of any screwball looking names like a b (first and
last names) and the spam keeps coming but I don't see a correlation
here -

Our email is in "SOME" forms as a mailto:us@here type thing but
don't know if this helps spammers or not. Probably does. Everything
else does, why not that?

Don Killen
www.greenleafsoft.com


-------- new post - same topic ---------

From: Michael Linehan
Subject: Feedback forms

Hello Eddie,

I don't see any feedback FORMS that you refer to.  On your home
page, I see invitations to report bugs or feedback. The code behind
one of those lines is Bugs/Feedback/Comments welcome at <.a
xhref="mailto: This email address is being protected from spam bots, you need Javascript enabled to view it ">WebMaster<./a>. Meaning that
those email addresses are completely exposed to spam harvesters. And
on your contact page your emails are nicely collected together and
further exposed.

Forms could protect you, but currently the spammers can pick up your
email addresses as easily from the visible text or HTML code of your
site as if you handed them over, personally.

Michael Linehan

Marketing Alchemy
www.marketing-alchemy.com


-------- new post - same topic ---------

From: Diane Dennis
Subject: Feedback forms

> Anyone facing the same problems?  I am getting
> "Scooter", "Cialis", "Viagra" types of spam mails,
> all via the feedback form.
           - Eddie Teo, LED 2164

Yes!  I am inundated with these lately!  I thought it wasn't
possible to submit these feedback forms automatically but I can't
help but think that they have to be because there are so many coming
in.

I find that Spamsieve is pretty darn good at determining which of
these emails are legitimate and which are spam.

Actually now that I think about it, Spamsieve hasn't been wrong even
ONCE when sorting through these specific emails (although I do still
check every one of them ;).

Cheers everyone and thank you!

Diane Dennis
http://www.thecontractorsgroup.com


==== BILLBOARD ===================================

From: Lee Roberts
Subject: Go Daddy

> ... I really do not like Go Daddy... PLEASE sign
> up with Tucows.com (opensrs.org) -- it costs
> a little more, but the service is fantastic, and
> they never try to sell to your clients!
        - John Smart, LED 2165

I've used GoDaddy as well and totally dislike the misrepresentation
and overly zealous advertising concepts.  I don't know of any
attempts to advertise to our clients, but I certainly believe they
might do that.  I do recall a few newsletters coming our way, but
not very often.

Anyways, my experience with Tucows (OpenSRS) isn't so good either.
Managing things for clients has always been a pain.

We elected to use Bulkregister.com, years ago and wanted the private
domain option.  We chose to go to GoDaddy with all the domains in
our client portfolio.  We learned how much wrong that decision was
once we started purchasing SSL certs for clients.  We have elected
to return to Bulkregister and save a few pennies ... each one
counts, right?  At least we don't have to worry about anyone
attempting to market to our clients or the misrepresentation.  We
pay less than we did at GoDaddy.

Sincerely,

Lee Roberts
http://www.merchantmetrix.com


-------- new post - same topic ---------

From: Lew Vividere
Subject: Go Daddy

You have had bad luck with GoDaddy, I have had back luck with
Tucows.  I signed up for their retailer program for around $100 but
before doing so was given certain promises relative to their
assistance getting things set up so I could buy and sell domains.
After purchasing their retailer package I was told I was on my own
and the would not give me any assistance to get their service
working on my hosting domain.

I asked to speak to a manger and asked for a refund.  They refused
to give me a management person to talk to and refused to give me a
refund although I never used nor was able to use their services.  I
had no problem getting set up with GoDaddy's wholesale domain.  Many
of my clients were already GoDaddy customers so they were already
being mailed by GD.  I don't know if any that weren't have gotten GD
mailings or not.  That is devious but I can't say if the are doing
it or not.

Lew Vividere


-------- new post - new topic --------

From: Tom Anson
Subject: Spam study

Like Susan Johnson (LED 2164), almost all of my spam email does not
have an unsubscribe link.  However, about 95% of what I get is
affiliate spam from one website.  It has a form for reporting spam.
But this requires that you provide the email's header.

I use OutLook Express, which doesn't provide the header.  Trying to
report the spam without the header information proved to be mostly
useless.

Whether we see unsubscribe links or not, I think this is a great
study to do.  We should be able to find a way to work around some of
these details.  Count me in.

Tom Anson

Anson Aromatic Essentials
http://www.therapeutic-grade.com


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