LED Digest 2169: Eudora & HTML

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List Moderator: Published by:

Adam Audette LED Digest

adam, led-digest.com http://www.led-digest.com

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May 26, 2006 Issue no. 2169

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.....IN THIS DIGEST.....

==== CONTINUING =================

--== Postcard Marketing ==--

~ James Miller

"I find cartoons are pretty good..."

~ Ian Smith

"...simple white postcards with limited text

and a color logo..."

--== Email Cloaking ==--

~ Claudiu Spulber

"There was a good 'spam the spammer'

initiative from Blue Security..."

~ Jim King

"An image is problematic because it requires

the user to type the address..."

~ Steven Birk

"...that got me thinking about the WayBack

Machine..."

==== BILLBOARD ===================

--== Eudora & HTML ==--

~ Steve Warriner

~ Martha Retallick

======== CONTINUING ===============================

From: James Miller
Subject: Postcards

> What sort of postcard campaigns have gotten your
> attention? What's worked in your own campaigns?
        - Beth Earle, LED 2168

There is a compromise here.

I use postcards a lot and always recommend them to my clients. Look
at www.kenpyne.com for one of the cartoonists I use. I find
cartoons are pretty good as these don't tend to go in the bin, but
if they are funny they get pinned to the notice board. But then
good colour pictures are also a good idea.

The compromise is that I would not go for anything too expensive, as
the more you spend on the card, the less you'll get for the money.

I would also design the card, so that you can use it to send
personal messages, or write things down for clients. It is so much
nicer to receive a nice hand written card with your passwords, than
an e-mail, that gets lost when the machine crashes. But always
leave white space on the back, so you can write something! I've
made some and filled them with marketing bumpf and lived to regret
them.

Hope all this helps.

James Miller

Daisy Analysis
www.daisy.co.uk

-------- new post - same topic ---------

From: Ian Smith
Subject: Postcards

Beth,

I think, for my part, the simple white postcards with limited text
and a color logo have done the most to get my attention. Google's
mailing follows this pattern. The glossy colored ones tend to blend
in, but if you put your logo in the center with brief text below it
may have a better chance of being read. You could even tie it in
with a case study.

"XYZ Company went from $500 in sales a day to $2000 in sales a day.
See how we helped them do it using Search Engine Optimization by
visiting abc.com/casestudy/"

Postcards often have too much information whereas you are really
just trying to get them to your website and get them thinking about
the value that your services provide. But if you can make a small
impression they'll hopefully remember you when they start looking
for the type of services you provide.

My two cents...

Ian Smith
http://dottactics.blogspot.com

-------- new post - new topic ---------

From: Claudiu Spulber
Subject: Email cloaking

I think it's very hard to protect your email address from being
gathered. Maybe if you place it as an image it would work, but this
way people that want to contact you will have to type it in.

Beside the programs that gather emails, there are also programs that
generate them using common words. For instance you'll get spam
emails to info@, support@, sales@.. addresses even if you'll never
post them somewhere.

There was a good "spam the spammer" initiative from Blue Security
(bluesecurity.com) but they recently had to stop because they were
taking ISPs down. Basically it was a big opt-out list that spammers
would consult before sending emails, so that no one from that list
would receive unwanted emails.

Regards,

Claudiu Spulber
http://www.backup4all.com
http://www.novapdf.com

-------- new post - same topic ---------

From: Jim King
Subject: Email cloaking

> Anyone have the technical knowledge to KNOW
> for sure whether encoding no longer works?
        - Michael Linehan, LED 2167

I've used Unicode cloaking for several years with good results. The
browser automatically decodes it, so the web surfer can't tell the
difference. Spammers could easily decode it, but apparently it's too
much trouble, especially when there are so many easy victims out
there who leave their e-mail addresses unprotected.

An image is problematic because it requires the user to type the
address, a barrier to at least some users...too much trouble, too
easy to typo.

Go to http://www.codefoot.com/software/ecloaker for a Windows or
online Unicode e-mail generator.

Jim King
http://www.borderline-productions.com

-------- new post - same topic ---------

From: Steve Birk
Subject: Email cloaking

In LED 2168, Will Bontrager made the comment about those who publish
their email addresses on web sites, "Now is the time to remove it,
before it gets on spammers' lists".

Great advice... but that got me thinking about the WayBack Machine
at http://web.archive.org

Can a spam harvesting spider find the pages that are included in the
WayBack Machine archives?

If the answer is yes, then that would mean a harvester could still
be picking up email addresses with the old mailto: link in the
source code of a page, even though you may have changed it to a
cloaking JS or even eliminated it on your current page(s).

I did try this on a few sites of those who recently have stated they
currently cloak their email addresses or use contact forms and sure
enough, I was able to find in the archived pages the old mailto:
link with an email address clearly in the source code for the taking.

Just wondering if the archived pages can be found by a spam
harvesting spider?

As people get wiser and start thinking about protecting their email
addresses better by using some of the methods described here in the
LED, I would hate to think that there are still old mailto: type
links with your exposed email address out on the Internet forever.

Regards,

Steven Birk
http://medcenternews.com/emergency

==== BILLBOARD ===================================

From: Steve Warriner
Subject: Eudora and HTML

> I'm just wondering if...there is a way to
> make HTML actually work in Eudora.
        - Tom Anson, LED 2168

I have used Eudora (sponsored version) for 2 or 3 years, but just
recently tried sending HTML. Pasting the code into the message, or
attaching an entire HTML document resulted in viewable source code
with the rendered document (as viewed in a browser) showing at the
bottom of the email.

I just tried this, sent to myself: Message > Send File which opens
the attach dialogue; then I attached the HTML document. This gave
the best results that I have seen and is supported by the
information here: http://eudora.com/techsupport/kb/2726hq.html

Getting to that page I ran across this statement "Outgoing HTML is
not one of Eudora's strengths..." on the Eudora discussion board.

IMHO the ability for the recipient to view HTML is going to be
determined by their email client settings. My settings in Eudora are
to use Microsoft's settings for viewing mail, and to put text
attachments in the body of the message. This also means the emails
returned because of viewing problems may not appear the same to me
as to the recipient.

It parallels the Web Standards for site design problem of trying to
design for all possible browsers and their possible settings. I have
an HTML newsletter that includes a link to the online version for
email clients that do not work. Another solution might be to include
a feedback link to improve all recipient's ability to read the HTML,
yet it could get to be impossible to come up with one solution for a
large number of recipients, if they take the time to respond. I am
unaware (or ignorant) of an email standards compliance attempt.

Steve Warriner

-------- new post - same topic ---------

From: Martha Retallick
Subject: Sending HTML e-mail out of Eudora

In a recent LED post, Tom Anson described his efforts to send HTML
e-mail via the Eudora software. To make a long story short, those
efforts weren't very successful.

I, too, have had such difficulties with Eudora. The solution? Take
Eudora out of the equation. When I send HTML e-mail to the people on
my mailing lists, I use a third-party that offers a web-based
system. Two of my favorites are:

1. Databack Systems - www.databack.com
2. Campaign Monitor - www.campaignmonitor.com

However, and yes, there always is a "however" when you're talking
about HTML e-mail, even the use of third-party, web-based systems
won't prevent your message from turning to hash in some e-mail
software programs. Face it, some of them just don't like HTML e-mail.

Best solution I've found to this problem is to offer a link to a
website offering the same message that you're trying to send via
e-mail.

Martha Retallick

Western Sky Communications
Web/Graphic Design & Consulting
http://www.WesternSkyCommunications.com

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