| LED Digest 2170: The Tempest in the Teapot |
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================================================== The LED Digest Moderated Discussion List "Effective Online Advertising, Since 1997" Data > Information > Knowledge > Wisdom pair Networks: The LED's Web Host Hosting and Domain Reg. from a Trusted Leader pair.com for Hosting | pairNIC.com for Domains ================================================== List Moderator: Published by: Adam Audette LED Digest adam, led-digest.com http://www.led-digest.com .............................................. May 29, 2006 Issue no. 2170 .............................................. ~^~ Remember the Brave on Memorial Day ~^~ .....IN THIS DIGEST..... ==== CONTINUING ================= --== Postcard Marketing ==-- ~ Salem Kashou "I would suggest offering something valuable..." ~ Martha Retallick "I send monthly postcards to my in-house list. I've been doing this for almost 10 years." ~ Dean Wright "Forget fancy dancy." --== Email Cloaking ==-- ~ David W. Starr "What's the point in making it hard for potential clients to reach you?" ~ Brad Waller "BlueSecurity shut down because the spammers fought back." ==== BILLBOARD =================== --== Web Hosts ==-- ~ Magnus Brattemark
======== CONTINUING ===============================From: Salem Kashou Subject: Postcards > What sort of postcard campaigns have gotten your > attention? What's worked in your own campaigns? - Beth Earle, LED 2168 A post card that establishes trust is more important than a postcard that is fun. At some point, after many mailings, most of your prospects will eventually read your postcard. Therefore, getting attention is not as important as offering a real value. My postcards are actually coupons. I would suggest offering something valuable: coupons, free estimates, 3 free web pages, free something always works. Salem Kashou, Marketing Manager KangarooBrands.com ThePocketDiet.com -------- new post - same topic --------- From: Martha Retallick Subject: Postcards I am a web and graphic designer. As part of my ongoing "Keep in Touch" marketing effort, I send monthly postcards to my in-house list. I've been doing this for almost 10 years. My in-house consists of: 1. Clients 2. Prospective clients 3. Those would could send business my way The fronts of my cards feature my own designs -- think of them as a "portfolio piece on a postcard." The backs of my cards have written copy that plays off the image on the front, and includes a call to action. But, over the years, I have found that doing "show and tell" on a postcard won't necessarily get the clients and prospects to call. That's because design isn't like plumbing or roof repair, where the client has a problem that needs to be fixed right away. Thus, I make it a point to follow up with clients and hot prospects within a week of each card mailing. This is done via telephone or e-mail, or at in-person meetings. The success of "Keep In Touch" marketing is measured by the amount of business it generates. In 2005, 79% of my design studio's sales were to organizations on my postcard mailing list. That, in a nutshell, is the power of staying in touch with people who already know who you are. After all, they're much more likely to do business with you than those who've never heard of you. Martha Retallick http://www.postcardmarketingsecrets.com -------- new post - same topic --------- From: Dean Wright Subject: Postcards Forget fancy dancy. Use Post Office postcards. $260 per M, $30 for printing. Get back many dollars for every dollar invested. Get a great headline. then direct them from there. Best dollar you will ever invest. Dean Wright -------- new post - new topic --------- From: Dave Starr Subject: Email cloaking Overall this is becoming a very confusing discussion, to me. I have a website to serve as a "business card" for my services. If I didn't want mail and interaction with folks I wouldn't pay money for a web presence... My email email address is prominently displayed, has been for years. I occasionally receive spam with that address. I have another email address I use only to sign up for "free web courses", "download my ebook" offers and such. I get, by actual count, _50_ times as much spam to that 'throw away' address which does not appear anywhere on the Web. I really think the idea that spam comes mostly from 'mechanical' scraping techniques is bogus. It comes from unscrupulous mailing list sellers the same as snail-mail spam does. Frankly, I post my email address on my business website because I _want_ people to see it and write to me using it. If a few of the emails I receive are spam, so be it ... my keyboard has a delete key. I make money off the legitimate emails I receive. I also publish my postal mail address and can you guess how many "spam" snail mail offerings I get per week? I really think this is a huge tempest in a teapot ... frankly I think the email spam is much easier and less time consuming than the paper mess I have to weed through every day. I want my potential clients to be able to mail me with as little interaction as possible . not have to translate my address from some obfuscation scheme into a "real" email address. What's the point in making it hard for potential clients to reach you? Best regards, David W. Starr, Customer Solutions SatViz Incorporated http://www.satviz.com/ -------- new post - same topic --------- From: Brad Waller Subject: Email cloaking > There was a good 'spam the spammer' initiative from Blue Security > but they recently had to stop because they were taking ISPs down. - Claudiu Spulber, LED 2169 Spammers did not consult BlueSecurity or others before sending -- that is why they are spammers. BlueSecurity shut down because the spammers fought back. BlueSecurity's model was to blast the spammers with unsubscribes from all 500,000 members at once with the intention of overloading the spam server. But they were not taking ISPs down. BlueSecurity, their ISP, and others were taken down by a massive Botnet attack by at least one spammer. I wrote about this last week: http://www.revenews.com/bradwaller/archives/001849.html Brad Waller Manage and Sell your own site advertising http://adjungle.com waller, adjungle.com ==== BILLBOARD =================================== From: Magnus Brattemark Subject: Web Hosts > ... if you really want excellent service you should > use PairNic.com to register your domains and > Pair.com to host. Period. THE best. - Nancy Cardinali, LED 2167 Unfortunately Pair.com only offers PHP and MySQL; but I need ASP and MS SQL Server. Can anyone recommend a US based host with excellent windows hosting and support? There are just too many out there to be able to make a choice. I have read good reviews about aplus.net and Hostway, any comments? Thanks! Magnus Brattemark Alfa Travel Guide - Centro America / Central America http://www.alfatravelguide.com ------------------------------------------------------- The LED Digest is sponsored by pair Networks: pair.com for Hosting | pairNIC.com for Domains © Copyright 1995-2006 Orange Wheel, LLC. All Rights Reserved. ----------------------------------------------------------------- "What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from." - TS Eliot |
