| LED Digest 2171: How Search Engines Find Sites |
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List Moderator: Published by:
Adam Audette LED Digest
adam, led-digest.com http://www.led-digest.com
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May 30, 2006 Issue no. 2171
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.....IN THIS DIGEST.....
======= NEW ====================
--== Search Engines Finding Sites ==--
~ Sarah Hayes
"...how do Google and MSN find websites?"
==== CONTINUING =================
--== Postcard Marketing ==--
~ R. Neilson
"I have used postcards with mixed results."
--== Email Cloaking ==--
~ David Swiggum
"Bottom line is make it as easy as possible for
any prospect or customer to contact me."
~ Tom Aman
"I did some online research on this subject."
~ Jean-Jacues Joseph
"I like the idea of the slightly distorted GIF image."
==== BILLBOARD ===================
--== Web Hosts ==--
~ Rich Dudley
~ Anthony Kirlew
~ Cheryl Berry
========== NEW ===================================From: Sarah Hayes Subject: How do search engines find sites I am in the process of designing a website, I registered the domain name myself a few months ago and because the site is still under construction I have not yet submitted it to Google or added links from any other websites. Today I searched MSN to see who was linking to my website and this site came up. When I checked it has also been indexed by Google. Apart from search engine submissions and links from other websites how do Google and MSN find websites? Do they look at recently registered domain names? Sarah Hayes www.bromleynet.co.uk ======== CONTINUING =============================== From: R. Neilson Subject: Postcards > What sort of postcard campaigns have gotten your > attention? What's worked in your own campaigns? - Beth Earle, LED 2168 If you are going to spend money on a postcard make sure it is appealing but still gets your message across. Do several versions on your computer and show it to someone not in your office to get an honest opinion of how it looks. I have used postcards with mixed results. The key is to write a clear message without cluttering up the card. If you go with a 3D graphic make it large enough to catch their attention but small enough that you have enough room for your message to be read clearly. I have received some postcards in the past that had such small type and so much that it was pain to read and I ended tossing them. You want your customers to keep and read your message. R. Neilson H. L. Supply www.hansons.net -------- new post - new topic --------- From: David Swiggum Subject: Email cloaking > Frankly, I post my email address on my business website > because I *want* people to see it and write to me using it. > If a few of the emails I receive are spam, so be it... What's > the point in making it hard for potential clients to reach you? - David W. Starr, LED 2170 I have to agree with David Starr. I've been in business on line since 1995, and from the first site all of my contact info has been prominently displayed. I get spam. Easy to recognize, simple to delete. Part of doing business. Bottom line is make it as easy as possible for any prospect or customer to contact me. Period. Nothing else is important to me in any way. I've had the same email address since day one. I get probably 250 spam emails a week, and roughly 120 legit messages. Easily an acceptable ratio. It's just not worth my time worrying about spam. Focus on the positive. Fighting spam is a poor use of scarce resources. David Swiggum Equiview Marketing http://www.equiview.com http://www.horse-trailers-used.com -------- new post - same topic --------- From: Tom Aman Subject: Email cloaking > Anyone have the technical knowledge to KNOW > for sure whether encoding no longer works? - Michael Linehan, LED 2167 I did some online research on this subject. This is a summary of the results. I did a search on Google for "email harvester" then had a look at the specs for many of the harvesting programs. None of them indicated that they had the capability of harvesting encoded email addresses. As an aside, if you want to see what you are up against with SPAM, try that search and have a look at what is available. Some of these harvesters even provide for building targetted lists by first doing a search on entered key words (using Google, Yahoo, MSN, etc.), then spidering the returned pages. Also of interest, one harvester is no longer available because "Sales of this software has been discontinued by us because it is now considered a spamware in USA." Decoding most encoded addresses is a fairly trivial process. One site actually gives examples of how it could be done, including demonstration code where you can give the URL of your page with the encoded email to see it decoded. See http://www.willmaster.com/possibilities/archives/wmp20020625001.shtml. However, I ran into another site where the it was stated that, although harvesters *could* decode such addresses, there is, *as yet*, no known harvester that does this. This statement seems to agree with my own research of harvesters. My personal thought on this: Harvesters typically collect thousands of addresses per hour (typically, 100 to 150 thousand, one claims up to a million). Scanning for email addresses is a fairly simple and fast thing to do for each page. Taking the time to look for potentially encoded addresses then attempting to decode them would be possible but doing this for every page retrieved would significantly slow the harvesting process. I suspect that this is why encoding in almost any way will usually work to prevent harvesting. Tom Aman Aman Software http://www.cyberspyder.com -------- new post - same topic -------- From: Jean-Jacques Joseph Subject: Email cloaking I like the idea of the slightly distorted GIF image. (Why GIF and not JPG?) Google, Yahoo, MSN all present you with a distorted image to copy when you fill a form. It's mean than a prospect will be used to this process and understand to copy your email address that way. Little hard to transfer in the address field of your mail program, need a good memory or to write-it down but possible. Jean-Jacues Joseph ==== BILLBOARD =================================== From: Richard Dudley Subject: Web hosts > Can anyone recommend a US based host with > excellent Windows hosting and support? - Magnus Brattemark, LED 2170 I use both Applied Innovations (appliedi.net) and DiscountASP.NET (discountasp.net). Both specialize in ASP / ASP.NET and SQL Server hosting. People I respect say good things about Orcs Web (orcsweb.com) and Server Intellect (serverintellect.com). Rich Dudley www.bloomery.com -------- new post - same topic --------- From: Anthony Kirlew Subject: Web hosts My recommendation is www.distalpulse.com although it is a shameless promotion because it is my company. We offer all things Microsoft including ASP, .NET, ACCESS, SQL and Cold Fusion. Anthony Kirlew Web Traffic Team http://webtrafficteam.wordpress.com -------- new post - same topic --------- From: Cheryl Berry Subject: Web hosts Magnus, I feel your pain and was in the same search myself last year. We chose Rack Space, www.rackspace.com and almost a year later, believe this was one of our best business decisions. They have trademarked the phrase, Fanatical Support, and in my opinion, own it right down to the tm. Best of luck, Cheryl Berry http://www.bookkeepinghelp.com
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